Wheely Bug Toys - Iconic Australian Toys - Online Business!

Brisbane City QLD · Import, Export, Wholesale · Wholesale

Import, Export, Wholesale General Retail Home & Garden Retail Wholesale Toy Shop Baby Shop

Asking price $695,000 plus stock at valuation

Not checked by Business For Sale Send enquiry

Not checked by Business For Sale

01 · THE OVERVIEW

About this business

In the broker's words

Full description, as written by the broker

A rare opportunity to acquireWheely Bug Toys- a multi-award-winning Australian children's toy design and distribution business with an exceptional 30-year trading history, global supply chains, and complete location flexibility.

Location: Operate From Anywhere (Fully Remote)

Beloved by parents and retailers worldwide, the Wheely Bug range is a recognised nursery staple sold through a long-standing network of distributors across Europe, the USA, Australia, and Asia. The brand has been established since 1995 and continues to perform strongly with minimal owner involvement.

Key Highlights

30-year established brandwith international recognition and multiple product awards
Highly efficient B2B model- 100% wholesale/distribution
Extremely low owner hours(approx. 5 hours per week, admin only)
Fully remote operation- no premises, warehousing, or staff required
20-year manufacturing partnershipwith a US-owned factory in China providing consistent quality and reliability
IP-protected designsmeeting strict global safety standards (EN71, ASTM, AS/NZS)
Zero current marketing activity- significant upside for a growth-focused buyer
Ideal add-on acquisitionfor toy companies, importers, distributors, or e-commerce operators

Growth Opportunities

Launch direct-to-consumer (DTC) sales and capture full retail margins
Invest in digital marketing, social media, and influencer campaigns
Expand distribution to untapped markets
Introduce new designs or complementary nursery products
Restructure USA logistics (e.g., centralised warehouse) to increase profit margins

About the Business:

Operations are simple and streamlined: managing distributor communication, processing purchase orders, invoicing, and handling shipping paperwork. Manufacturing and logistics are fully outsourced to a long-term trusted partner. The current owners are retiring, making this an ideal lifestyle business or strategic bolt-on for a larger group.

Enquire today to receive the full Information Memorandum.

Price: $695,000 plus SAV

Peter Cosgrove - Business Broker

The Finn Group

02 · KEY FACTS