All Hours Fitness is a 24 hour gym and fitness training centre built on a simple idea, health and fitness should be a way of life, not something people squeeze in when they have time.
Founded in Sydney in 2012 and now led by owners Sam and Christiane Markos, the brand has a proven track record and a clear mission to make quality fitness accessible, welcoming, and convenient for everyday Australians.
The model centres on spacious, fully equipped gyms that cater to beginners through to serious trainers, with multiple workout zones, group classes, personal training, cardio and strength equipment, plus a dedicated ladies only gym area.
With round the clock access and flexible memberships, members can train when it suits them, removing the most common barrier to gym attendance, time.
Why Choose All Hours Fitness?
All Hours Fitness offers franchise partners the chance to own a reliable, subscription-based fitness business that can generate revenue 24 hours a day, backed by a supportive head office team and a model refined over more than a decade.
What makes the brand stand out:
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Proven Australian model with more than 11 years of operation and demonstrated performance growth under current ownership.
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24/7 access membership structure, supporting strong retention and recurring income through direct debit subscriptions.
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Multiple training zones under one roof, allowing the gym to appeal to a broader local audience, not just one fitness niche.
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Separate ladies only gym space, creating a welcoming option for female members who want a comfortable training environment.
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Competitive membership pricing that reduces barriers to entry and helps drive high volume sign-ups.
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Efficient backend systems, enabling lean staffing and lower fixed overheads, which supports healthier margins.
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Tried and tested marketing and lead generation systems, plus an online membership portal that makes joining fast and frictionless.
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Family-owned culture that prioritises member care, local community presence, and franchisee success.
Fast Facts
Industry:
Health and Fitness, Other Services.
Franchise Model:
Large-format 24 hour gym and fitness training centre, typically 500 to 650 square metres net training area.
Years Operating in Australia:
11+ years as a brand, with a new franchise rollout phase now underway.
Franchised Businesses:
Currently early stage, with new territories being established.
Current Operating Areas:
New South Wales.
Planned Expansion Areas:
New South Wales, with further growth expected as suitable sites are secured.
Supplier Restrictions:
Yes, to maintain equipment quality and brand standards.
Investment Details
All Hours Fitness is designed as a serious, high-quality gym offering with the scale to compete strongly in any local market.
Estimated setup cost:
$200,000 to $450,000 depending on site selection, fit-out requirements, signage, and equipment needs.
This typically covers:
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Site selection support and lease setup
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Fit-out, branding, paint and signage
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Equipment supply and installation
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Pre-opening operational manuals and systems
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Launch marketing foundations
Ongoing franchise payments:
Ongoing costs are structured around membership onboarding and operational support, with estimated annual ranges based on studio size and trading volume.
Franchise Agreement Overview
All Hours Fitness runs a structured agreement designed to protect franchise territories and provide the systems needed for long-term trading success.
Standard term:
3 to less than 5 years.
Renewal option:
Yes.
Goodwill compensation:
Not included.
Restraint of trade:
Applies.
Who Should Apply?
All Hours Fitness is ideal for franchise partners who want to build a stable, community-based gym with strong recurring revenue and a lifestyle-friendly operating model.
This opportunity suits:
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People who want a genuine lifestyle change through business ownership.
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Health and fitness enthusiasts who enjoy motivating others and building local member communities.
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Ambitious operators prepared to put in consistent effort to build a thriving gym.
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Strong communicators who value customer service and understand that member experience drives retention.
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Owners who take pride in delivering a professional, welcoming, high-standard facility.
Ready to Own a 24 Hour Fitness Business With Real Staying Power?
All Hours Fitness gives franchise partners an established brand, exclusive territory, and a proven path to recurring income through loyal members.
If you want to be your own boss in a business that helps people improve their lives every day, while being backed by experienced operators who have already grown the model successfully, this is a franchise worth exploring.
Send us a message to learn more and submit an expression of interest.