URGENT SALE – Intellectual Property Assets of Upstreet(Administrators Appointed)

Melbourne VIC
Asking Price Expression of Interest
Intellectual Property Assets of Upstreet – an Employee and Customer Share Rewards Platform, ESC Firm Pty Ltd & ESC Operations Pty Ltd (both Administrators Appointed). For Sale by Expression of Interest. Offer submission closing date Wednesday, July 31, 2024.

Business ID: XB159351

Upstreet is a pioneering platform designed to reward employees and customers with fractional shares, promoting deeper engagement and loyalty. Key elements include:

   1. Employee Share Rewards: Economically reward employees for their achievements.

   2. Shopping Rewards: Customers earn fractional shares with every purchase from over 500 brands.

   3. Share Gift Cards: Unique gifting option to maintain loyalty and reward recipients for their loyalty to your company.

These assets present a valuable opportunity for acquisition, providing a proven model for increased engagement through share ownership. The easy-to-use Upstreet app and webapp allow individuals to seamlessly manage their shares.

On 1st May 2024, Wayne Marshall and Alan Hayes of Hayes Advisory were appointed as Joint & Several Administrators of ESC Firm Pty Ltd & ESC Operations Pty Ltd. Upstreet ceased trading in July 2023, accordingly all intellectual property assets are now available, including domain names, trademarks, and fully developed software applications (Upstreet App & Upstreet Chrome Extension).

Assets for Sale include:

1. Business Name / Company Name:  Upstreet / ESC Firm Pty Ltd &/or ESC Operations Pty Ltd

2. Documentation: Any related IP documentation and electronic material, including:

- Books & records relating to sales, customers, intellectual property (including software); and

- Any other intellectual property, including business phone numbers, identified as owned or registered to Upstreet.

3. Trademark | Logo:  There are one registered trademark relating to the company name and logo.

4. Apps: Upstreet App & Upstreet Chrome Extension

5. Database/s:  Xero, Airtable

6. Website: Source Code and Hosting

7. Domain Name: https://www.xxxxx

8. Social Media accounts: LinkedIn 4000+ Followers


Best endeavours will be taken to transfer any social media accounts.

The Opportunity

By acquiring the IP Assets of ESC Firm P/L & ESC Operations P/L formerly t/as Upstreet (both Administrator appointed) the new owner has the option to either restart trading as is or bolt into an existing offering.


ALL OFFERS ARE TO BE FORWARDED to XCLLUSIVE BUSINESS SALES for consideration in the first instance.

CLOSING DATE Wednesday, July 31, 2024, at 2PM.

Contact Xcllusive Business Sales for further information.

The Administrators may request further information from interested parties before providing additional details on the business.

Property Code: 3513
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