Motorcycle, ATV/UTV & Jet Ski Sales, Parts/Service Business

Melbourne VIC
Asking Price $690,000 + SAV
Revenue
Profit
About

Summary:
An exceptional opportunity exists to acquire a premier, long-standing authorised dealership representing iconic global brands in the heart of Victoria.  

Strategically positioned as a gateway to the state's most famous riding routes, this business is a regional powerhouse in the power-sports industry. The dealership boasts a diverse and high-demand product portfolio, specialising in the sale and service of motorcycles and jetskis, alongside a rugged range of utility vehicles.  

With a reputation built on technical expertise and a "hands-on" approach to customer service, this turnkey operation offers a new owner the prestige of world-class branding backed by a loyal, high-volume customer base.


Potential:
Emerging Technology: Opportunity to lead the local market in the rollout of new Electric (EV) and Hybrid (HEV) vehicle ranges, capturing a new demographic of eco-conscious commuters.

E-Commerce Expansion: Significant upside available by scaling the existing online parts and apparel store to transition from a regional leader to a national supplier.

Workshop Throughput: High demand for specialised maintenance in the region provides the potential to increase service capacity and workshop revenue with additional staffing.

Lifestyle Integration: Potential to grow the business through organised community events, rider training partnerships, and adventure tours to drive long-term brand loyalty.

Skills:
- Industry Enthusiast or Professional: Ideally suited for an individual with a passion for the power-sports lifestyle-on both land and water-or a professional with a background in automotive retail management.
- Operational Oversight: A buyer who values technical excellence and understands the importance of a high-functioning service department will be well-positioned to maintain the business's reputation.
- Relationship Builder: Success in this sector is rooted in community trust; the ideal buyer will excel at fostering relationships with local riders, jet-ski enthusiasts, and regional clubs.
- Strategic Management: Experience in inventory control, manufacturer relations, and team leadership will ensure a smooth transition and continued profitability.

Full training and support will be provided by both the outgoing owner and the brand, ensuring a smooth transition into the business for the buyer.

Reason for Sale:
Foundation owner looking to move on for personal reasons.

About the Business:
- Authorised Tier-1 Franchise: Full access to a globally recognised range of products, including market-leading sportbikes, motocross machines, heavy-duty utility vehicles (ATVs/UTVs), and high-performance personal watercraft.
- Strategic Victorian Location: Perfectly situated at the start of major touring routes, ensuring consistent foot traffic from both local residents and weekend enthusiasts.
- Full-Service Workshop: A modern, fully equipped service centre staffed by experienced technicians, capable of complex repairs, logbook servicing, and performance tuning for both marine and land-based engines.
- Diversified Revenue: Stable income generated through multiple channels, including new/used vehicle sales, genuine parts, protective riding gear, and high-margin workshop labor.
- Turnkey Reputation: Decades of operation have resulted in high levels of repeat clientele and an impeccable reputation for "hands-on" technical knowledge.
- Robust Infrastructure: The sale includes established internal systems for inventory management and a functional digital presence to facilitate inquiries and sales.

- Long lease terms in place
- Includes business vehicle and forklift
- Strong brand presence and backing from a national network.  
- Scalable with minimal capital investment
- Long term clientele
- Active social media accounts  


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Finn Business Sales
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Listed By: Last Updated 20 Apr 2026
Contact this seller
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Listed By: Last Updated 20 Apr 2026