Iconic Fitzroy Nursery Brunswick Street Institution Since 1983 $385K WIWO

Melbourne Region, VIC · Home & Garden Retail · Garden Nursery Shop

Home & Garden Retail General Retail Construction Garden Nursery Shop Garden Centre Home & Garden Shop

Asking price $385,000

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Not checked by Business For Sale

01 · THE OVERVIEW

About this business

In the broker's words

Full description, as written by the broker

Own one of Melbourne's best-known nurseries. Two shopfronts on Brunswick Street, staff in place, and room to grow through plant hire and landscape design.

For more than 40 years, Fitzroy Nursery has been the place inner Melbourne goes for plants. Founded in 1983, it has become a true Brunswick Street institution. Now the founders are retiring, and the business is ready for its next owner.

About the Business

Two shopfronts directly opposite each other: an indoor plant store and an outdoor nursery. The outdoor nursery was redeveloped in 2023.
A wide range of indoor and outdoor plants, rare varieties, trees, natives, cacti and pots.
Plant hire, landscape design and an online store.
Full-time and casual staff in place.

Growth Opportunities

Expand plant hire to offices, hospitality venues, events and stylists.
Grow landscape design for the inner north's courtyards, balconies and rooftops.
Build online sales, click-and-collect and local delivery.
Bring in modern systems, fresh marketing and a fresh approach to trading hours.

Who It Suits

A plant lover, horticulturist or landscape designer who wants to own a business they enjoy. It is also a good fit for a couple seeking a lifestyle business or anyone looking for a career change. You'd be stepping into an established name, with loyal customers and a team already in place.

Asking Price: $385,000 WIWO

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02 · KEY FACTS