Covers paid listings bought from 15 October 2026. Claim by email between day 120 and 150. The business must not have sold, the listing must have stayed live, and the asking price must not have gone up after day 30. One claim per listing. Promotion value, not cash.

Yes. You can list free for 30 days. Upgrade to Direct to Buyers Package, $880 + GST or Concierge, $2,950 + GST anytime if you want longer listing time and more promotion.

In Australia you can sell privately or use a business broker. Brokers often charge 5-15% commission. On Business For Sale you can list free for 30 days, then upgrade to Direct to Buyers Package, $880 + GST or Concierge, $2,950 + GST if you want more reach. You stay in control of enquiries and negotiations, and there is no commission when you sell.

The average time it takes to sell a business in Australia is 6-9 months. The time it takes is influenced by the complexity of the business, whether the asking price is realistic, and how much marketing exposure the listing gets. With 64,000+ buyers, Business For Sale puts your listing in front of the people actively looking.

Start with Free Listing for 30 days if you want to go live with no payment. Choose Direct to Buyers Package, $880 + GST if you want 6 months live plus newsletter, magazine, social promo, and the 120-day buyer guarantee. Choose Concierge, $2,950 + GST if you want listed until sold, top placement, listed on 5 other sites, and one-on-one help from Sam. Most sellers who upgrade pick Direct to Buyers Package.

Your business listing is reviewed, approved, and promoted to our buyer network. Your advert goes live on our platform and is shown to active, verified buyers. You'll receive all buyer enquiries directly in your inbox. You can respond, negotiate, and agree on terms privately. Concierge clients receive personal support from Sam throughout the process.

Yes. You can keep your business name and contact details hidden until you decide to share them. We can keep your business name from appearing in your description, and list your business in the region or state rather than a specific suburb or address. Buyers enquire through our secure platform first, so you can choose who to respond to. Confidential selling is standard on BusinessForSale.com.au.

No, you can list straight away. Professional help is only needed once you start receiving offers. You'll need an accountant for financial verification and a lawyer for sale contracts. If you don't have either, we can recommend experts in business sales.

You'll receive buyer messages directly and can respond at your own pace. We provide a Confidentiality Agreement template to help you reply professionally (Direct to Buyers Package and Concierge). We also provide an Information Memorandum for all Concierge sellers. You can arrange meetings or calls only with genuine buyers. Our process keeps you in control and filters out time-wasters.

We'll help you create a professional listing that attracts the right buyers. Direct to Buyers Package and Concierge include expert copywriting and photo guidance. We know what information buyers look for and how to present it. A polished listing can double enquiry volume.

No. We sell businesses of every size and type across Australia. Cafes, online stores, service providers, trades, franchises, and more. Buyers are actively searching for small and mid-sized businesses. Consistent revenue and a loyal customer base attract serious buyers.

Set a realistic value using your financials, market data, and growth potential. Ensure your Profit & Loss statement is up to date. Highlight future growth opportunities. Compare similar businesses listed for sale on our platform. Consider letting the buyer pay part of the price over time. Stay flexible and be open to negotiation. Get your free Right Value Report, built on 30 years of Australian business listings.

Yes. We offer a free sale estimate based on your business type and location. We analyse comparable sales and current market conditions. You'll receive an unbiased guide price before you list. It helps you choose the right package and set realistic expectations.

Selling privately can save you tens of thousands in commission. Brokers typically charge 5-15% (on a $500k business that is $25,000-$75,000). You can list free for 30 days, then upgrade to Direct to Buyers Package, $880 + GST or Concierge, $2,950 + GST if you want more reach. You negotiate directly with buyers and keep the sale proceeds.

Yes, but most sellers find it unnecessary. Our platform gives you the same exposure brokers pay for. If you're in an exclusive contract, check your broker terms first. Listing privately gives you freedom to manage your own buyers.

We charge a simple upfront fee when you upgrade, with no commission on the sale. Brokers take 5-15% of your sale price. Start free for 30 days, or choose Direct to Buyers Package, $880 + GST or Concierge, $2,950 + GST for longer live time and more promotion. We've been helping Australian owners exit successfully since 1987.

Business sales happen all through the year. January is very popular as buyers act on their new year's resolutions. December is the quietest month, as it can be hard to coordinate lawyers and accountants. The best time is when your business financials are strongest. Advertising in the right place to the right buyers matters more than timing.

You can list free for 30 days here too. Paid packages add longer live time plus newsletter, magazine, and social promotion. We market to 64,000+ buyers and 153,000+ registered buyers and sellers. Serious buyers look for complete, well-presented listings. Start free, then upgrade if you want more reach.

If you picked Direct to Buyers Package or Concierge and your listing hasn't sold by day 120, we invest $1,500 promoting it. Free listings do not include this. You can renew at a reduced rate from your seller dashboard.

Yes, our team is here to help every step of the way. You'll get access to guides, templates, and professional lawyer recommendations. Sam Bass personally assists Concierge clients from start to finish. You're never alone when you sell through BusinessForSale.com.au.

We're Australia's most experienced and trusted business sales platform. Established in 1987. One of the largest databases of verified Australian buyers. Exclusive owner-direct listings not found anywhere else. The first platform to allow owners to advertise directly without a broker.

You're not alone, most of our sellers are first-timers. Every seller gets a complete guide book written by Sam Bass, taking you through each step from preparation to negotiation. Plus access to recommended professionals such as lawyers experienced in small business sales. If you prefer one-on-one advice, the Concierge package gets you access to Sam Bass to ask questions about your business.