Strength, Conditioning and Resilience — A Franchise Built on Grit and Performance
98 Gym is a premium strength and conditioning franchise delivering elite-level training to everyday athletes. Developed from a system designed by fitness professionals with backgrounds in military, sport, and performance coaching, the brand combines raw intensity with structured programming to create results beyond aesthetics.
Founded in Sydney and now expanding across multiple states, 98 Gym is built for franchisees who value mental toughness, community, and performance. The franchise provides a complete turnkey solution for establishing a premium training facility using a proven system, elite programming, and a high-performance culture.
Why Choose 98 Gym?
98 Gym delivers more than just a workout. It fosters a mindset of persistence, discipline, and grit that carries into all areas of life. Members are drawn to the intensity, community, and accountability that define the 98 ethos — and franchisees are supported with detailed systems, training, and branding to match.
Key benefits include:
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High-performance system: Structured programming and strength systems developed by expert coaches
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Elite culture: Focused on results, not aesthetics, with a no-ego training environment
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Turnkey studio buildout: Assistance with fitout, equipment, and council approvals
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Strong brand identity: Distinct visual branding and marketing aligned with 98’s minimalist, high-performance image
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Proven franchise model: With locations already operating in NSW, QLD, SA, and ACT
Fast Facts
Industry: Arts and Recreation Services – Strength & Conditioning Training
Franchise Model: Premium gym providing strength and conditioning group training
Years Operating in Australia: 3
Franchised Units: 5
Franchisees: 5
Franchisor-Owned Units: 2
Current Locations: ACT, NSW, QLD, SA
Planned Expansion: QLD, VIC, WA
Investment Details
Estimated Setup Cost: $365,799 – $803,000
Includes:
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Studio fit-out and construction
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Exercise and gym equipment
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Internet router installation
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Landlord security deposit/bank guarantee
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Insurance and business name registration
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Working capital
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Music licence
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Opening promotions
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Accounting and legal fees
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Company registration
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Council planning and building permits
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Project management
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Franchisor legal document costs
Pre-Agreement Payment: $12,500 + GST (Application Fee)
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Covers the cost of assessing the application
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Reserves an exclusive territory for 9 months
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Funds are held by the Franchisor or its nominee
Ongoing Franchise Payments: $24,000 – $124,500
Includes:
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Initial franchise fee
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Gym coaching and programming course
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Royalty fee
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Member events
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Conference and trade show attendance
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Assignment fees (if applicable)
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Franchisor legal costs (termination, release, renewal documentation)
Other Annual Payments: $343,600 – $606,000
Includes:
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Rent and utilities
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Accounting, bank, and cleaning fees
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Wages, salaries, and uniforms
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CRM subscription
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Equipment repairs and maintenance
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Insurance
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Office, phone, internet, and admin costs
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Travel and accommodation
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Local marketing requirements
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Fitness certification fees (if applicable)
Franchise Agreement Overview
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Standard Term: 5 or more years
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Renewal Option: Yes
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Goodwill Compensation: No
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Restraint of Trade Clause: Yes
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Supplier Restrictions: Yes
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Agreement Variations Without Consent: No
About the Brand
At 98 Gym, the mission is clear: build resilience. The brand prides itself on valuing integrity, persistence, and hard work over ego or appearance. The training is tough, the standards are high, and the community is unmatched.
Members are taught that their performance in the gym reflects how they show up in life. This belief shapes everything from programming to team dynamics. It’s not about how you look — it’s about what you can do.
Backed by a distinctive training model and a no-compromise ethos, 98 Gym delivers serious results for people who are serious about their training.
Who Should Apply?
This franchise is suited to experienced fitness professionals, strength and conditioning coaches, and business operators who align with a high-performance, no-BS philosophy. If you believe in pushing limits, fostering mental toughness, and building a loyal training community, 98 Gym is your arena.
Ready to Build a Gym That Builds People?
Join a franchise that redefines strength — and empowers members to rise beyond ego, excuses, and expectations.
👉 Send us a message to learn more and submit an expression of interest.