Business Sales Brokers Australia | Experienced Brokers with a Personal Touch

 

Two are better than one – real expertise, real empathy, real results.

Why Choose Business Sales Brokers Australia?

Selling your business is more than just a transaction — it’s a personal journey filled with decisions, emotions, and opportunity. At Business Sales Brokers Australia (BSBA), we bring a unique, dual-perspective approach that combines strategic business acumen with deep personal understanding.

Founded on the belief that collaboration delivers better outcomes, BSBA is led by the dynamic team of Tony and Paula, whose complementary experience helps business owners navigate each step of the sales process with clarity and confidence.

Whether you're selling a small, service-based enterprise or a large commercial operation, we’re here to guide you with precision, care, and dedication.

Meet the Team Behind the Results

Tony Hancock

With more than 25 years of experience across marketing, sales, brand strategy, commercial management, and change leadership, Tony brings senior-level capability to every transaction. His career includes executive roles in multinational organisations, numerous board directorships, and the successful sale of several of his own businesses.

Tony’s ability to blend strategic vision with grounded execution allows him to identify value others might miss — and position your business accordingly for maximum impact in the market.

Paula Hancock

Paula’s entry into business brokerage was personal. After helping manage and grow a business close to her heart for over a decade, she found herself on the seller’s side of the process — and realised how much support, transparency, and empathy business owners need during this time.

That experience shaped her approach as a broker. Today, Paula offers BSBA clients not only operational insight but also a calm, guiding presence throughout the sale process. She understands how emotional this transition can be — and how vital it is to get the details right.

Together, Tony and Paula offer a rare combination of strategic skill and personal understanding — making them a trusted team for sellers across Australia.

Tailored Services for Business Owners

At BSBA, we don’t apply cookie-cutter solutions. Every business has a story — and our job is to help you tell it in a way that attracts the right buyer and secures the right deal.

Our services include:

• Business readiness consultation and market preparation
  
  

• Business appraisals and performance analysis
  
  

• Strategic marketing across public and confidential channels
  
  

• Buyer qualification and vetting
  
  

• End-to-end negotiation and deal facilitation
  
  

• Coordination with accountants, solicitors, and advisors
  
  

• Post-sale support and transitional planning
  
  

We work with businesses across a broad range of industries, from service-based companies and retail to larger enterprises in sectors like manufacturing, logistics, construction, and more.

A Reputation Built on Relationships

What makes BSBA different isn’t just experience — it’s the way we work.

We take the time to understand your goals, learn your business inside-out, and build a strategy tailored to your ideal outcome. That’s why so many of our clients speak not only about our professionalism — but about the personal care and integrity that defined their experience with us.

Here’s what just a few of them have said:

“From the initial consultation to the final closing, their dedication and support were unwavering... I wouldn’t have achieved such a successful sale without their assistance.”
— Confidential Seller

“We had no idea of the first steps to take. Tony and Paula were a pleasure to work with... They were honest, transparent, and committed.”
— Confidential Seller

“After losing over a year with another broker, we contacted BSBA... They took the time to learn our business, worked with our team, and gave it everything.”
— Confidential Seller

“Just wanted to show my appreciation and gratitude... for your professionalism and time spent over the last few months to make this happen.”
— Confidential Buyer

Who We Work With

BSBA supports clients across Australia and across business types. Whether you're:

• Retiring and seeking a clean exit
  
  

• Scaling down from a larger operation
  
  

• Transitioning into a new opportunity
  
  

• Looking for guidance after years of running your business
  
  

… we’ll help you get the sale done — properly, professionally, and profitably.

We also offer buyer-side representation for qualified clients looking to acquire specific businesses.

What You Can Expect

• Open, honest communication from day one
  
  

• Realistic valuations grounded in performance and potential
  
  

• Strategic positioning of your business to stand out to buyers
  
  

• Respect for confidentiality at every stage
  
  

• Clear advice, ongoing updates, and no shortcuts
  
  

• A sincere focus on achieving your ideal result
  
  

Our process is collaborative, deliberate, and always aligned with your goals.

Ready to Sell? Let’s Talk.

No two businesses are alike — and neither are the people who run them. At BSBA, we bring the skill to broker strong deals and the sensitivity to guide owners through change. If you're looking for brokers who understand both sides of the sale, you've found your team.

Contact Business Sales Brokers Australia by filling out the enquiry form today.
Tony or Paula will be in touch for a confidential conversation about your business, your goals, and how we can help.