The traditional model of selling property and business is changing. You no longer need to hand over thousands of dollars in commission to access the market's best tools. At For Sale By Owner, we put the power back in your hands.
Since 2009, For Sale By Owner has established itself as Australia’s largest and most trusted private sale platform. We exist for one simple reason: to empower everyday Australians to sell their own businesses and properties with confidence, professionalism, and zero commission.
We are not a traditional agency. We are an enabler. We provide you with the exact same marketing exposure that professional brokers and agents use—including listings on xxxxx and xxxxx—but we strip away the expensive middleman.
Whether you are selling a family home, a commercial freehold, or a thriving retail business, we provide the infrastructure you need to get the best result while keeping 100% of the profit in your pocket.
Professional Exposure, Private Control
The biggest myth in sales is that you need an agent to find a buyer. The reality is that buyers look where the listings are.
We give you access to the big portals. Most private sellers cannot list on Australia’s major property sites because they are restricted to licensed agents. For Sale By Owner bridges this gap. We enable you to list your property or business on the country's leading platforms, ensuring you reach the widest possible audience of qualified buyers.
You stay in the driver's seat. While we handle the advertising, you handle the sale.
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Direct Communication: All buyer enquiries are forwarded directly to you in real-time. You speak to the buyers, you answer their questions, and you gauge their interest.
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Your Strategy: You set the price, you schedule the inspections, and you manage the negotiation.
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User-Friendly Software: Our platform is designed for non-experts. It is intuitive, easy to use, and allows you to update your listing 24/7.
A Complete "Agent in a Box" Solution
We don't just give you a login and leave you to it. We provide a comprehensive suite of professional marketing tools to ensure you look the part.
Perception is reality in sales. If your listing looks amateur, buyers will expect a bargain. If it looks professional, they expect market value. Our packages include:
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Major Portal Listings: Exposure on xxxxx, xxxxx, and other key sites.
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Professional Signage: High-quality "For Sale" signs, pointer boards, and 'Open For Inspection' flags.
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Visual Marketing: Options for professional photography and high-end brochures to showcase your asset.
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Data & Insights: Access to property sales reports and industry data to help you price correctly.
Specialists in Business Sales
While we are famous for property, we are also a leading name in Private Business Sales.
Selling a business often involves high broker fees that eat into your exit capital. For Sale By Owner offers a cost-effective alternative for:
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Retail & Hospitality: Cafes, shops, and restaurants.
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Service Businesses: From landscaping to consulting firms.
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Online & eCommerce: Digital businesses with no physical footprint.
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Commercial Property: selling the business and the building together.
We provide the confidentiality and reach required to sell a business, connecting you with entrepreneurs and investors without the heavy commission burden.
Trusted by Thousands Nationwide
Our track record speaks for itself. We have facilitated the sale of over 10,000 properties and businesses throughout Australia.
From a city apartment in Sydney to a rural farm in Tasmania or a café in Perth, our platform works everywhere. We operate nationwide, supporting sellers across:
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New South Wales & ACT
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Victoria
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Queensland
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South Australia
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Western Australia
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Tasmania & Northern Territory
Our private sale tools are suited to both metro and regional sellers looking to reduce costs without sacrificing results.
Support When You Need It (365 Days a Year)
Selling privately does not mean selling alone.
We pride ourselves on offering support 365 days a year. We know that buyers often enquire on weekends and public holidays, and you might need advice at those critical moments. Our team is available to help you navigate the platform, adjust your strategy, or answer questions about the sales process—even on Christmas Day.
We offer expert advice on everything relating to the sale, ensuring you never feel overwhelmed.
Why Pay More?
You have done the hard work of building the business or maintaining the property. Why should someone else take a percentage of the reward just for introducing a buyer?
The benefits are clear:
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No Commission: Save thousands, sometimes tens of thousands.
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No Hidden Fees: Transparent, competitive package pricing.
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Total Control: No pushy agent pressuring you to accept a lower offer.
Ready to sell smarter, faster, and keep the profit?
Contact For Sale By Owner today.
