In the high-stakes world of business sales, results are the only metric that matters. At Platinum Business Sales, we don't just claim to be the best; the industry has officially recognized us as the best.
Welcome to Platinum Business Sales, Western Australia’s premier boutique business brokerage firm. With over 45 years of combined experience and a track record of selling in excess of 500 businesses, we are the undisputed specialists in the hospitality and retail sectors.
We are relentless in the pursuit of a win-win. We believe that a successful sale isn't just about the price on the contract; it's about the integrity of the process, the security of the handover, and the legacy left behind. Whether you are selling a bustling tavern, a local post office, or a high-volume supermarket, we provide the market insights and negotiation firepower to maximize your profitability.
If you want your business handled by the 2025 AIBB National Business Broker of the Year, you are in the right place.
Led by Australia’s #1 Broker: Jonathon Parker
The quality of your result depends entirely on the capability of your broker. At Platinum Business Sales, you are led by the very best in the nation.
Managing Director Jonathon Parker is a licensed real estate and business agent with over 20 years of experience. His ability to build relationships and deliver high-quality results was formally recognized at the recent AIBB (Australian Institute of Business Brokers) Industry 2025 Awards, where he swept the major categories:
🏆 AIBB National Business Broker of the Year 2025FY 🏆 AIBB Deal Maker of The Year: Highest number of business sales (2025FY) 🏆 AIBB Sales Excellence Award: Highest value of total business sales (2025FY) 🏆 AIBB Deal Of The Year Award: Highest value for a single business sale (2025FY)
This follows his 2024 success, where he was also awarded Deal Maker of The Year for the highest number of business sales in Australia.
When you engage Platinum Business Sales, you aren't just getting a local agent; you are getting an undisputed industry leader with a grasp on financials and leasing contracts that is second to none.
The Hospitality and Retail Specialists
While generalist brokers dabble in everything, we master the sectors that drive the WA economy. We are the "Brokers of Choice" for Hospitality and Retail.
We maintain an industry-specific database carefully maintained for these sectors. We know who is buying liquor stores. We know who is looking for supermarkets. We know the investors seeking passive income from lottery outlets.
Our Expertise Includes:
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Liquor & Beverage: Liquor Stores, Taverns, Hotels, Small Bars, Pubs.
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Food Service: Cafes, Restaurants, Fast Food Franchises, Lunch Bars.
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Retail & Convenience: Supermarkets, Newsagents, Post Offices, Petrol Stations.
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Service & Industrial: Manufacturing, Wholesale, Cleaning Businesses, Car Washes.
We understand the unique operational rhythms of these businesses—from liquor licensing laws to franchise compliance—ensuring a smooth transaction that stands up to due diligence.
We Know What Works
With 45 years of combined experience facilitating sales across Perth and Regional WA, we have seen it all.
We understand the hard work invested by our clients. You have poured your life into your business, and we are driven to maximize your circumstance. We know how to prepare a business for sale—tidying the financials, securing the lease, and presenting the operational highlights—to ensure you attract premium offers.
Relentless Pursuit of a Win-Win Our approach is simple: we establish trust through open and honest communication. We do not believe in a "winner takes all" mentality. We negotiate relentlessly to find a scenario where the vendor achieves their financial freedom and the purchaser secures their future. This ethical approach is why we have a network of thousands of past clients who return to us time and again.
Focused on Your Desired Outcome
We work with you to help you attain your specific results.
For some, that means the highest possible price to fund a comfortable retirement. For others, it means a quick, discreet sale to facilitate a lifestyle change. Whatever your goal, selling your business is our business.
We pride ourselves on our ability to understand and fulfill the unique needs of each client. We deliver tailored solutions that maximize value, whether you are in the Perth metropolitan area or a regional town.
Experience the Platinum Difference
Don't leave your major financial asset in the hands of a generalist. Choose the firm with the National Broker of the Year, the specialist database, and the proven track record of over 500 sales.
Speak to us today and let Platinum Business Sales guide you through your business journey.
Contact Jonathon Parker and the team today.