9 Exclusive Territories Available

Flexible hours | Established national brand | No premises, stock or employees

Social Mums Club offers the opportunity to operate a flexible, community-focused business from home while building connections between local mums and Gold Coast businesses.

This opportunity may suit a mum looking to earn an income while remaining available for school, childcare and family commitments.

The business can be operated using a laptop and mobile phone, without the cost or responsibility of a shopfront, stock holdings or employees.

About the Brand

Social Mums Club is an established Australian brand with:

More than 25 active clubs
Over 50,000 mums connected nationally
Established systems and marketing products
Training and ongoing support
Exclusive local franchise territories

The model brings together community events, social media, trusted recommendations and local business partnerships.

Key Features

Home-based business
Flexible working hours
Approximately 20–25 hours per week for one established territory
No premises, stock or employees required
Exclusive Gold Coast territory
Recurring income through local business partnerships
No percentage-based royalty on earnings
Fixed monthly franchise fee deferred until month eight
Training, systems and ongoing support provided
Opportunity to operate more than one adjoining territory
Initial four-year franchise term

What the Franchise Owner Does

The business has two connected areas.

On the community side, the franchise owner builds an engaged local network of mums by:

Organising events and meetups
Creating social media content
Sharing local recommendations
Building awareness of Social Mums Club
Supporting mums within the local community

On the commercial side, the franchise owner develops relationships with local businesses and sells sponsorship and marketing packages.

This includes meeting business owners, presenting partnership opportunities and managing ongoing client relationships.

How the Business Generates Income

Mums join their local club free of charge.

Revenue is generated from local businesses that pay to promote their services and connect with the Social Mums Club community.

Income streams include:

Local business sponsorship packages
Premium sponsorship partnerships
Local Brand Network participation
Little Pink Book directory listings
Events and workshops
Other local promotional activities

Sponsorship packages are generally structured as 12-month, category-exclusive agreements, providing the opportunity to build recurring contracted revenue.

Who Would Suit This Opportunity?

This franchise may suit someone who is:

Friendly and community-minded
Confident meeting local business owners
Interested in social media, events and local marketing
Self-motivated and organised
Comfortable developing relationships
Willing to actively sell sponsorship packages
Looking for flexibility around family commitments
Passionate about supporting mums and local businesses

Previous marketing experience is not essential. However, the successful franchise owner should be comfortable being visible in the community and actively developing local business partnerships.

This is a sales, marketing and community-building business.

Revenue Potential

The franchisor provides indicative revenue estimates for an established territory based on approximately 20–25 hours per week.

These figures represent revenue rather than profit and are not guaranteed. Results will depend on the franchise owner’s effort, sales ability, experience, territory and local market conditions.

Further information is available in the confidential Information Memorandum.

Investment

Franchise fee: Available on application

Full details regarding the franchise fee, operating costs, training, territory rights and franchise obligations will be provided through the formal Franchise Disclosure Document, Key Facts Sheet and Franchise Agreement.