Established Underwater Photography Business in WA
Launched in 2018, this mobile underwater photography business specializes in swimming lesson photography, operating across multiple pools throughout Western Australia. The business photographs children during their swimming lessons and at pool open days, providing both a service to parents and promotional material for the facilities. Like school photography but underwater.
Key Highlights:
- Market Position: De facto monopoly in Western Australia, servicing 60% of metropolitan pools
- Business Model: Free photography sessions with revenue from digital files and print sales
- Digital Infrastructure: $300/month flat fee for all three software systems
- Customer Base: 40 pools, 200-500 new email contacts per pool
- Flexible Schedule: Currently operating 35 weeks yearly
- Low Overhead: Home-based operation with 3-6 casual staff
- Management Time: Approximately 10 hours per week
- Expansion Ready: Established relationships with major swim school franchises
- Growth Areas: Regional pools, interstate markets, additional photography services
- Automation: All printing, packaging, and posting is subcontracted
Parents receive login details the week after their session to access their online gallery. The system is largely automated, from customer service to fulfillment. The owner will provide in-depth training for several weeks and remain available for 2-3 months for online support and queries.
Despite the recent cost of living pressures affecting some profit margins, several pools have recorded record results in the last quarter. The swimming pool industry continues to expand with new facilities opening yearly.
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