Exclusive AU/NZ rights, 19% profit margin, $245K revenue, fast growth, strong SEO, B2B channel ~ ready-to-scale ecommerce brand with global potential.
Premium Australian ecommerce brand offering high-quality handcrafted dolls, accessories, and exclusive European imports. Since launching two years ago, the business has quickly carved out a leading niche in the dolls and collectibles category, with exclusive distribution rights across Australia and New Zealand. Backed by strong SEO, defensible supplier agreements, and a scalable Shopify infrastructure, the brand is primed for continued expansion both domestically and internationally.
This fast-growing e-commerce asset generated AUD $245K in revenue over the last 12 months with a 19% net profit margin. Profit and revenue have nearly doubled in the last six months alone, underpinned by product-market fit, efficient operations, and seasonal performance. The brand enjoys exceptional customer sentiment and repeat buyers across both DTC and wholesale channels, making it a highly attractive opportunity for investors, aggregators, or operators seeking a turnkey, high-potential ecommerce brand.
Key Financials (Trailing Twelve Months)
- Revenue: AUD $245,485
- Net Profit: AUD $47,027
- Profit Margin: 19%
- Revenue (Last 6 Months): AUD $164,246
- Net Profit (Last 6 Months): AUD $30,400
- Average Monthly Sessions: 25,000
- Average Order Value: AUD $204
- Fulfillment Rate: 99.5%
- Inventory Value: AUD $70,000 (negotiated separately)
- Asking Price: AUD $229,000 + Inventory at Cost
Geographical Reach
The business holds exclusive Australian and New Zealand distribution rights for all brands carried, eliminating direct competition in those territories. Products are also sold across Shopify storefronts in the United States, Canada, the United Kingdom, and Europe—positioning the brand for international scalability.
Digital Authority & Customer Metrics
Dolls and Accessories has built a trusted brand with powerful organic reach and engagement. It ranks in the top 3 on Google for high-value keywords like “baby dolls,” “reborn dolls,” and “doll prams.” The website receives over 25,000 monthly page views, and its email list of 5,500+ subscribers and 3,900+ Instagram followers generates steady engagement and conversion. Over 1,000 verified product reviews and a 5-star Google rating further establish strong brand trust.
Marketing and Acquisition Performance
Cross-channel marketing continues to drive high-quality traffic, with 57% of pageviews coming from paid ads, 22% from organic search, and 15% direct. Paid marketing has been kept intentionally conservative in the off-season, with major upside potential for scaling campaigns in peak retail windows. Marketing expenses average AUD $4,758/month across a 12 month period, with significant room for ROAS improvement via better segmentation and automation.
Wholesale & B2B Growth Channel
The brand operates a fully functional wholesale portal with automated onboarding, tiered pricing, and backend fulfillment flows. Active retail stockists are already in place, and a database of 600+ wholesale leads is included in the sale. Dolls and Accessories is a registered member of the Australian Toy Association, which offers additional credibility for B2B expansion. There is an untapped opportunity to grow this channel through dedicated outreach and strategic partnerships.
Operations
The business is powered by Shopify and Faire, with streamlined processes for supplier ordering, local warehousing, and dispatch. The owner spends part-time hours overseeing operations, supported by efficient SOPs. All operations can be managed remotely, with the potential to scale fulfillment either in-house or via third-party logistics.
Brand Assets and IP
Two registered trademarks are included in the sale, along with all brand assets, social media accounts, supplier agreements, domains, and custom workflows. The sale also includes six Shopify storefronts—each localized by market—and a Faire wholesale shop, which collectively increase the strategic defensibility and scalability of the brand.
Growth Opportunities
- Scale paid ads during peak seasonal periods
- Expand wholesale accounts and activate the full lead database
- Launch exclusive private label SKUs
- Improve international shipping and fulfillment
- Introduce SEO-driven content to capture long-tail traffic
- Expand marketplaces (Amazon, Etsy, Ebay)
- Implement email automation and advanced segmentation
- Optimize supply chain by shifting to full-container imports
Why Acquire Dolls and Accessories?
This business represents a rare combination of brand defensibility, exclusive rights, scalable infrastructure, and proven profitability. With minimal overhead and powerful growth levers, Dolls and Accessories is well-positioned for a new owner to double down on marketing, launch private label SKUs, or expand the wholesale footprint. Whether you’re a solo operator, investor, aggregator, or ecommerce brand builder, this is a high-quality, low-risk asset ready to scale.
Sale Includes
- Shopify websites across AU, NZ, USA, CA, UK, and EU
- Faire wholesale shop
- Brand name and trademarks
- 5,500+ email subscribers
- Social media accounts
- Wholesale portal and lead database
- Customer database and SOPs
- Supplier agreements
- Google Ads data and tracking
- Post-sale support and training
- Inventory (negotiated separately)
Reason for Sale
The current owner is transitioning to focus full-time on another business, making this a genuine sale of a high-potential ecommerce brand with multiple avenues for continued growth.