Established Women’s Swimwear Brand | Established Community | Ready for Full Time Growth
Asking Price: $189,000 (Including Inventory & All Assets)
After three years of building a deeply loved Australian swimwear brand, I am seeking the right person to take this business into its next chapter.
This is not just a swimwear label. It was created from a personal need; I couldn’t find swimwear that fit properly or made me feel confident. Every design has been thoughtfully developed to support, flatter and empower real women.
Our high-waisted bottoms and fuller bust supportive tops have become signature pieces, regularly described by customers as “the first swimwear I’ve felt good in again.”
Over the past three years, the brand has grown into something far greater than product. It has become a community; one built on confidence, inclusivity and helping women feel like themselves again.
Why I’m Selling
The brand has reached a stage where it now requires full-time focus to unlock its true scale. Particularly across wholesale, digital marketing, and expansion. Due to commitments in another established business, I am unable to dedicate the full-time energy this brand now deserves. That is the only reason this opportunity exists. I genuinely believe that in the hands of the right operator, this business could become something very significant.
What’s Included:
Inventory & Physical Assets
• $165,000 landed cost inventory (new & aged)
• Unreleased promotional product (~$5,000 value)
• Recently repurchased branded packaging (~$2,000)
• Retail fittings, waterfall fixtures & mannequins
• 500+ Retail shop coat hangers
• 200+ Warehouse stacking tubs
• Shopify POS setup (buyer supplies iPad) (Store premises excluded in sale)
Digital & Brand Assets
• Trademarked brand name
• All domains owned
• Fully built Shopify website
• 28,300 Instagram followers
• 20,000 TikTok followers
• 8,000 Facebook followers
• 6,100 email subscribers
• Professional photoshoot assets
• Supplier relationships & design files
Growth Infrastructure
• Paid wholesale partnership ready to activate
• SEO & Google optimisation currently underway
• Proven seasonal launch structure
• Established supplier network
The hard work has been done.
The brand identity is strong.
The customer loyalty is real.
The product is validated.
The infrastructure is in place.
What it now needs is someone who can step in full-time and drive it forward with focus and energy.
For the right buyer, this is not just an acquisition; it’s an opportunity to grow a brand that already has heart, impact, and momentum.
Serious enquiries only.