BROKER LISTING Updated 3 Oct 2026

Essential Water Filtration - Every Person Needs This

QLD · Online · eCommerce
Asking price $765,000 plus stock at valuation
Not checked by Business For Sale Send enquiry

Not checked by Business For Sale

01 · THE OVERVIEW

About this business

In the broker's words

Full description, as written by the broker

Essential Water Filtration - Every Person on the Planet Needs This

If you're seeking a flexible, high-performing mainly online business, this opportunity is one of the best available.

Specialising in essential niche products, this 30 year established mainly e-commerce operation is among the largest of its kind in Australia.

Also having a Retail Location ensures Customers are comfortable, trusting and willing to spend.

Full Online Sales Channel - 80% of revenue is generated via the successfull optimised website.

No reliance on Amazon or other external platform hub warehousing models.

Google Ads - Typically return 10x ad revenue spent so costs less than 10% of sales referred from this channel which is used to increase and decrease sales as required by the owners.

Strong Organic Presence - A frequently returning customer base and word-of-mouth referrals drive consistent traffic and repeat purchases of consumables and new upgraded devices.

User-Friendly Website - Designed for conversion, the site features competitive pricing, a smooth shopping experience, and multiple secure payment options.

Low Overheads - Streamlined operations with minimal unskilled staff requirements.

One person can comfortably manage the day-to-day web sales.

Another person deals with shop sales and dispatch, a third person prepares non standard filter systems.

Physical Stock On Hand sourced directly from Overseas suppliers - Enables faster delivery and greater quality control than typical drop-ship models.

Sound Track Record - operating for over 30 years with profits increasing yearly.

Key Features...

  • Orders are received electronically daily
  • 100% upfront payment before dispatch
  • Nationwide and international customer base
  • Low cash handling – almost all transactions are processed electronically
  • Compact, lightweight products – no heavy lifting or large storage needs
  • Secure, scalable infrastructure with industry-leading software
  • Low accounts receivable – clean, cash-flow-positive operation
  • Consistently strong margins
  • Year-on-year profit growth
  • Full financial records available for qualified buyers
  • This is an industry that will just keep on growing
  • Training provided by the current owner for a smooth handover
  • Low technical expertise – products largely sell themselves
  • A Proven systemised model ideal for a low staff operation

This is a genuine sale of a highly profitable and reputable enterprise.

The owner is retiring and is ready to pass on the reins of this proven income-generating asset.

Howard at Better Business Sales

Pics Used are for Indicative Purposes Only

02 · KEY FACTS

Key facts

Details are as stated by the broker.

Business type
eCommerce
Reason for sale
Retiring (from the broker's description)
Established
30 years (from the broker's description)
Sale basis
plus stock at valuation

Details are as stated by the broker in the description and have not been checked by Business For Sale.

03 · LOCATION

Location

QLD The broker has listed this business in Queensland only. The exact location is shared after you enquire.
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Asking price $765,000
Send enquiry