Business Advice

Falling In Love With Your Customers Instead Of Your Product Or Service

In today`s business climate you have to change your philosophical approach and Fall in Love With Your Customers Instead of Your Product or Service which is a whole new way of looking at the relationship you have with your marketplace. It’s seeing yourselves, and your company, and everyone in your organization as the ultimate fiduciary, as an advisor, as a trust...

Success & Survival In Business

Small business is often the first choice for those who have lost their jobs. Most will not have been in business before. The transition is not easy and being a first time business owner is a vastly more complex occupation than being an employee. Here is a list to help you make this transition and ensure success: You should have a clear vision for where you want your ...

Have You Thought About What Your Business Is Worth? When You Come To Sell It, It May Not Be Worth As Much As You Think

In my experience, most business owners don’t start thinking about what their business is worth until they start thinking about getting out. A recent global survey by Grant Thornton identified that 45 percent of Australian owners of privately held businesses are thinking of selling in the next ten years. This figure is only topped by New Zealand, where 69 percent of b...

Before You Begin Your Next Marketing Program… Take Another Look At Your Customers And Their Needs

In this article we'll look at the value of your existing customers. Not the lukewarm, wishy-washy appreciation of customers that most business has. I mean the intense insight that it is NOT new customers, but old customers that are the key to growth and profitability. Your best prospects are your existing customers. If you've been putting all your marketing efforts into a...

Don't Sell Your Business Just Because You're 'Over It' Why? It's The Worst Possible Time To Sell

As you and your business enter into your second five years, beware of the symptoms of burnout. We know them all too well. We've been there. This is the time most business owners start thinking about selling. And, just because you feel you are done with the business is not a reason to put it on the market. Bottom line: if you do, you won't get what it's worth. So, here a...

3 “Insider” Secrets To Making Your Prospects Get Off Their Butts … Whip Out Their Wallets and Give You Their Money … NOW!

Now is the time to motivate your prospects to take action. We do this by using scarcity. What compels people to purchase is a clear logical reason. People need a logical reason to get off their butts and do something. Yes, it is emotion that builds their interest and desire … but …it's logic that gets them over the line. Below are the main techniques I use ...

Selling a Business - Lessons from Mount Everest

We know the person who knows your business best ... is you. Why?  Because, we’ve worked with many small business entrepreneurs who are, in fact, experts in their industries. However, when it comes to selling your business … are you mentally ready for this journey? The Invisible Entrepreneur, invites you to consider a new way of doing business. ...

What is due diligence?

At the point of receiving disclosure documentation, many potential franchisees are recommended by their franchisors to use the Franchising Code’s 14-daywaiting period to undertake their due diligence on the franchise investment. The problem for many potential franchisees at this point is that they don’t know what due diligence is and may have never heard the t...

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