Business Advice

9 Ways to Create an Iconic Brand That Wont Date

Here today. Gone tomorrow. Such is the life of many brands in the fast paced digital world we now live in.  The challenge for any brand, is how a brand can can effectively express it's own essence, it's true 'WHY" and cut through all the social 'noise' in a way that’s more easily digested by those who will buy from you.  As world famous Tennis star Andre ...

The 3 Dangers of Reactive Management Most Business Owners Overlook

Building a business can be a tough gig, but working for your business owning boss when they’re at their wits end is no walk in the park either. The pressures facing entrepreneurs are widely known but sitting behind the owner’s stress, exhaustion and burnout are the staff doing their best to hold it together. Yes, the average entrepreneur spends nearly 70% of th...

Competitive Marketing - Up Yours

Working on your business, not in your business, is the prevailing wisdom among businesses at the moment but growthcoaches.co founder Justin Theng said that it’s beneficial for entrepreneurs to learn to become better marketers.  Speaking at a recent marketing training event, Justin Theng — a former advertising executive who now owns and operates marketing ...

Legal Considerations to Make When Selling a Business

Selling a business is often an emotionally taxing experience as an owner. You have to balance handling all the administrative matters correctly with preparing for life away from your business. As a result, it is really easy to overlook certain parts of the process, which unfortunately can create headaches down the track. This is particularly relevant to the legal aspect of...

When You See a Business That Truly Stands Out, Ask Yourself - What Distinguishes That Companys Performance from Its Competitors?

Before I take on a client I stop and look at everything about that industry that could gripe, frustrate or irritate a potential customer. I ask people what irritates them. I try to internalize the same problems so I can experience the customer’s frustration when I create my client’s marketing. I write down on paper precisely what aggravating problems I want m...

Guide to Buying a Business

You’ve weighed the pros and cons, and now you’ve made the decision to buy a business. But what’s the next step? Buying a business is a complex and time-consuming process. It requires thorough investigation of the business you plan to buy, and research of the market for its products or services to ensure it’s viable. This guide provides an overview o...

Selling your business? You Need Your Staff More Than They Need You

The job market is not like it used to be. The people on both sides of the table know that business owners need their staff more than the staff need their employer, and if they plan to sell up, they need the loyalty, reliability and efficiency of their staff more than ever. The power game is up for the boss. We are in a seeker’s market. I spoke with a business owner...

How to Define Which Business is Right For You

Humanity and our environment are going through historically important changes, which we need to navigate more carefully. Technology can leave you vulnerable, but it is not the only challenge we face in business today. I grew up prior to computers and the internet, we had no mobile phones. What we had, was a much simpler version of now. It offered us certain benefits &ndas...

Starting a Business: to Buy a Franchise or Go it Alone?

Starting a business can be a daunting proposition, with the aspiring business owner facing a myriad of tasks, decisions and challenges. Many business functions suddenly become the responsibility of the owner, whether they are skilled in them or not. That’s not to forget the financial risks, which can be life changing in either direction – boom or bust Starting...

How To Lead The Field This Financial Year

The end of the financial year brings with it the thrills of counting the beans of your business wins, or the condolences of tallying up losses. It is a perfect time to take stock of your current position and how you got here. Revise the goals you have set in your business for improved performance and better results.  Ultimately, your goals will be successful only whe...

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