Customers buy our shimmer body oils, Hyaluronic Glow Serum and gift bundles online, mainly through the AU and US Shopify stores, with smaller sales via Amazon US and inbound wholesale orders through Peeba. Sales are driven by email, social & SEO.
Boracay Skin is an established Australian vegan, cruelty-free body care brand, founded in 2015 and selling to customers in Australia, the US and internationally. The $50,000 asking price includes approximately $48,000 of ready-to-sell stock at cost, so the stock alone covers almost the entire price. The range Clean, minimal ingredient formulations that stand out in a crowded beauty market. The hero product, Bronze Shimmering Body Oil, won Prevention’s Best of Beauty Award in 2021. The Hyaluronic Glow Serum is the second bestseller, alongside Gold and Rose Gold Shimmering Body Oils, the original Natural Sun and Body Oil, a Kabuki body brush and a range of gift bundles and tote bags. Channels - Shopify AU (.xxxxx) and Shopify US (.com), recently rebuilt on Online Store 2.0 - Amazon US via FBA, launched in 2026, with Brand Registry enrolled - Light B2B wholesale with recurring inbound orders via Peeba Audience - 54,400+ Instagram followers plus presence across other platforms - 15,400+ verified, opted-in email subscribers (AU + US) with purchase history - A further ~35,000 legacy contacts available for a re-permission campaign Ready-made infrastructure - Klaviyo email automation with an established weekly send cadence - Automated AI blog system optimised for SEO and generative search - Full product photography, video and Canva design library - Documented SOPs, financial reporting templates and brand voice guidelines Growth potential The brand has responded strongly to paid marketing in the past, wholesale is largely untapped, and site conversion optimisation has room to grow. A new owner can also cut costs immediately by consolidating the duplicate AU and US Shopify and Klaviyo plans. Financials Trailing 12-month revenue is approximately $11,100 with a net loss of approximately $8,000, reflecting a period of investment (the Amazon launch and advertising tests) rather than steady-state trading. Operations and reason for sale Fully online with no premises or staff. Stock is held in a month-to-month storage unit in Melbourne and at Amazon US FBA. The two owners run it part-time (~10 hrs/week combined) alongside full-time jobs, and with a growing family we no longer have the time it deserves. Full handover support included.