Specialty E-Commerce Brand | Home-Based, WA

A rare opportunity to acquire a fast-growing, niche e-commerce business in the performance and dance accessories market.

This home-based operation sells high-quality Gel Knee Pads and Heel Wrapz, catering to professional dancers, pole studios, fitness performers, and burlesque artists across Australia and internationally.

Key Highlights:
- Online e-commerce brand with strong social media following
- World-first design, loved globally for its unique custom style, inclusive range, and comfort
- Two core products - high-margin Gel Knee Pads and Heel Wrapz
- Easy to run - operated casually from home, minimal overheads
- Scalable model - expand product range & eliminate the in-house stock storage
- Growth opportunities - influencer marketing, international distribution, and wholesale channels
- Strong potential to expand into all dance categories and even sportswear
- Currently run part-time, leaving room for strong growth under full-time management
- Global customer base, with 80% in Australia and growing international interest
- Huge U.S. market potential - previously a 50/50 split before tariff changes
- 32 stockists worldwide, with high demand and strong opportunity to boost regular orders
- Potential to triple revenue by actively managing and expanding stockist relationship
- Achieved 435% growth in 12 months, reaching $250K in sales - a hidden gem with momentum ready to scale further

Perfect bolt-on acquisition for:
- Dance studios and performance schools
- Fitness, Pilates, or yoga brands
- Burlesque, entertainment or costume suppliers
- E-commerce operators seeking a niche, profitable brand to add to portfolio

Financial Snapshot (FY2025):
- Revenue: $261,072
- Gross Profit: $129,035
- Net Profit (after addbacks): approx. $60,000+
- Stock Value: approx. $90,000
- $119,000 + SAV

The seller is relocating interstate and can no longer dedicate time to the business. This creates an ideal opening for a buyer with creative energy, digital marketing experience, or an existing foothold in the dance and performance space to take the brand to the next level.


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