Alter It

Alter It is a long-running Australian clothing alterations and tailoring brand that blends traditional craftsmanship with a modern, retail-friendly service model.

Originally launched in 1992 as “Alta It” in Knox City Shopping Centre, the business was rebranded to Alter It in 2002, introducing the bright, contemporary red stores now recognised across Melbourne and beyond.

Alter It has built its reputation on expert garment care delivered quickly, professionally, and with genuine pride in detail.

Today, the network spans more than 20 locations and continues to grow through motivated franchise partners who deliver consistent service standards in busy retail and street-front precincts.

Why Choose Alter It?

Alter It offers franchisees the chance to own a service business with dependable, everyday demand and strong repeat customer behaviour.

Clothing alterations are not a trend, they are a constant need across all demographics, from school uniforms to corporate wear, bridal gowns to vintage pieces.

Key advantages include:

• Broad, high-demand service range, including hems, resizing, tapering, zip replacements, repairs, remodelling, dressmaking, leather alterations, and more.

• Fast turnaround appeal, with 30 minute trouser hems available upon request, driving walk-in traffic and strong word-of-mouth referrals.

• Proven retail model refined over decades, well suited to shopping centres and high-footfall street locations.

• Skilled, systemised operation, with franchisor training focused on quoting, fitting, pinning, customer care, and workflow efficiency.

• Multiple revenue streams, from simple daily repairs through to higher-margin bridal, formalwear, corporate uniform services, and selected locations offering dry cleaning and shoe repair.

• Contemporary brand presence that feels approachable and professional, helping franchise partners win local trust quickly.

• Established Australian footprint that demonstrates consistent customer demand and successful multi-site scalability.

Fast Facts

Industry:

Retail Trade, clothing alterations and garment care services.

Franchise Model:

Retail tailoring and alterations stores, located in shopping centres or street-front sites, with optional dressmaking, dry cleaning, and shoe repair services depending on location.

Years Operating in Australia:

4 years as a franchise system, with the brand operating since 1992.

Franchisees:

22

Current Operating Areas:

QLD, VIC, WA.

Planned Expansion Areas:

NSW, QLD, VIC, WA.

Supplier Restrictions:

No, franchisees are not restricted in choosing suppliers.

Investment Details

Alter It is a retail-based service franchise with investment focused on fit-out, equipment, and setting your store up to operate efficiently from day one.

Estimated setup cost:

$175,000 to $310,000.

This typically includes:

• Franchise grant fee

• Franchisor administration and document fee

• Training fee

• Store fit-out

• Plant and equipment

• Stock

• Working capital

• Lease security bond
  
  

Other ongoing costs:

Franchisees should expect normal retail service expenses, including staff wages, rent, utilities, insurance, banking and EFTPOS costs, stock and supplies, repairs and maintenance, and local business compliance costs.

These costs remain controllable through efficient staffing and steady walk-in demand.

Franchise Agreement Overview

Alter It operates under a structured agreement focused on protecting brand consistency and ensuring every franchisee has a stable platform for long-term trade.

Standard term:

5 or more years.

Who Should Apply?

Alter It suits franchise partners who want a community-based retail service business with steady demand and strong customer loyalty.

This opportunity is ideal for:

• People who enjoy hands-on work and take pride in detail and craftsmanship.

• Retail operators seeking a proven service concept with reliable daily foot traffic.

• Entrepreneurs who want a business built on repeat customers, referrals, and local trust.

• Owners who value strong systems and training while still having room to grow the store’s local reputation.

Ready to Own a Business That Customers Rely On Every Week?

Alter It gives franchisees a dependable model, a recognised brand, and a service people consistently need, no matter the season or economy.

With expert training, a wide service menu, and decades of brand refinement behind you, you can build a profitable local business that becomes the go-to alteration destination in your area.

Send us a message to learn more and submit an expression of interest.