Alabama Chicken & Wings

Alabama Chicken & Wings brings the bold, soulful flavours of the Deep South to Australian customers through a modern virtual brand model.

The story began in 1979 when Hank Baker opened his first Alabama Wings restaurant in the United States, inspired by family recipes passed down by his grandmother, Missy Eileen.

Those original Southern herb and spice blends, built for game-day crowds and community gatherings, still sit at the heart of the brand today.

Now established in Australia, Alabama Chicken & Wings offers a craveable fried chicken and wings menu designed for delivery-first demand, and positioned to scale quickly alongside Concept Eight’s primary brand network.

As a virtual brand, Alabama Chicken & Wings operates without its own shopfront, instead launching inside existing partner kitchens, which reduces overheads and speeds up market entry for franchisees.

Why Choose Alabama Chicken & Wings?

Alabama Chicken & Wings is built for franchisees who want a proven food concept, with the flexibility and efficiency of a virtual brand.

It offers a clear pathway to revenue without the traditional costs and risks of opening a standalone restaurant.

Key advantages include:

• Virtual brand model with no dedicated shopfront required, allowing franchisees to launch from an existing Concept Eight primary brand location, lowering fit out costs and accelerating opening timelines.

• High-demand menu featuring Southern-style fried chicken wings, thighs, tenders, salads, sides, and beverages, tailored for delivery and repeat purchase behaviour.

• Strong operating momentum, with 35 franchised businesses already active across multiple Australian states, demonstrating scalability and nationwide demand.

• Multi-channel sales stream via the Concept Ate Rewards App and delivery partners, giving customers easy access and helping franchisees capture consistent online orders.

• Brand leverage and kitchen integration, with Alabama Chicken & Wings available within Pattysmiths locations, creating built-in foot traffic familiarity and cross-brand sales lift.

• Supplier consistency and quality control, ensuring each outlet delivers the same flavour profile and customer experience that defines the franchise.

Fast Facts

Industry:

Accommodation and Food Services.

Franchise Model:

Virtual fried chicken and wings brand operated in conjunction with a Concept Eight primary brand.

Years Operating in Australia:

3 years.

Current Operating Areas:

ACT, NSW, QLD, SA, VIC, WA.

Planned Expansion Areas:

ACT, NSW, NT, QLD, SA, TAS, VIC, WA.

Investment Details

Alabama Chicken & Wings is positioned as a lower-barrier entry into the fast-growing delivery and virtual dining category, with setup costs that are typically far lighter than traditional standalone restaurants.

Estimated setup cost:

$36,200 to $203,300, depending on site readiness, scale, and required equipment.

This can include:

• Franchise fee

• Property and tenancy related costs

• Equipment, fixtures, kitchen modifications, and initial inventory

• Licences, insurance, utilities, and deposits

• Working capital and launch funding

Initial franchise application deposit:

A $10,000 plus GST deposit may be required at application stage.

This is applied toward franchisor costs and the franchise fee once approved, with refund conditions depending on timing and approval outcome.

Ongoing franchise payments:

• Royalties of 7 percent of net sales per week

• Marketing fee of 3 percent of net sales per week

• Software licence costs

• Renewal fee per term
  
  

Franchisees also carry normal operational expenses such as staffing, ingredients, packaging, utilities, and local marketing, aligned to outlet size and sales volume.

Franchise Agreement Overview

Alabama Chicken & Wings operates under a structured Concept Eight franchise agreement designed to support consistency, protect the brand, and help franchisees scale confidently.

Standard term:

7 years.

Renewal option:

Available.

Supplier restrictions:

Yes, to protect taste consistency and brand standards.

Restraint of trade:

Applies.

Agreement variations without consent:

Not permitted.

Who Should Apply?

Alabama Chicken & Wings is a strong fit for operators who want to tap into the booming fried chicken category, while keeping overheads controlled through a virtual model.

This opportunity suits:

• Existing Concept Eight franchise partners looking to add a high-performing virtual brand to their kitchen mix.

• Hospitality operators who want a delivery-first business with strong product demand.

• Entrepreneurs seeking a lower-risk entry into food franchising without the expense of a full standalone venue.

• Franchisees who value proven systems, consistent supplier networks, and multi-brand growth potential.

Ready to Launch a Virtual Brand with Real Demand?

Alabama Chicken & Wings lets you bring a heritage Southern fried chicken concept into your market in a way that is efficient, scalable, and aligned with how Australians order food today.

If you want a franchise that is built for delivery growth, backed by an established franchisor, and already expanding nationally, Alabama Chicken & Wings is ready for the right partners.

Send us a message to learn more and submit an expression of interest.