Empowering Australians to Prosper Through Holistic Wealth Creation
3P is a forward-thinking financial services franchise modelled around the concept of “Holistic Wealth” — delivering more than just advice, but meaningful outcomes that align with every client’s life goals. From its base in Melbourne, 3P has grown into a trusted network of professionals spanning accounting, tax, finance, people and culture, legal, and property services.
Driven by purpose and founded by author and TV personality Peter Ziggy, 3P’s mission is to empower both clients and franchisees to create prosperity through ethical, practical, and viable guidance. With seven active locations and national expansion underway, the 3P franchise is ideal for purpose-led professionals who want to make an impact while building their own future.
Why Choose 3P?
3P is more than just a finance business — it’s a values-driven professional services model grounded in a deep understanding of what individuals and families need to thrive. Founded on the belief that “people should prosper”, 3P supports both clients and franchise partners with systems that unlock life-changing outcomes.
Key benefits include:
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Multi-service offering: Franchisees can tap into income streams across financial planning, tax, property, and HR
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Supportive environment: Collaborative team culture built around internal specialists and mentoring
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Flexible setup: Offices can be scaled or adapted to suit team size and locality
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Custom client experience: Advisors are trained to tailor solutions based on real-life goals, not generic products
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Strong ethical framework: 3P offers advice without ties to third-party product providers, ensuring independence
Fast Facts
Industry: Financial and Insurance Services
Franchise Model: Professional services aggregator across financial, legal, and advisory sectors
Years Operating in Australia: 3 to less than 5 years
Franchised Units: 6
Franchisees: 6
Franchisor-Owned Units: 6
Current Locations: VIC
Planned Expansion: ACT, NSW, NT, QLD, SA, TAS, VIC, WA
Investment Details
Estimated Setup Costs Include:
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Office space and furniture
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Fixtures, fittings, computers, printer/copier/scanner
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Office consumables and brand identity materials
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Deposits and funding (as required for setup)
Franchise Fee:
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Ongoing access to the MRM licence is required (exact cost not disclosed)
Other Ongoing Costs:
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Operating expenses as determined by office size, staffing, and systems
Who Should Apply?
The 3P franchise is designed for professionals in accounting, finance, or business advisory who want to take control of their future, support others to prosper, and do so in a collaborative, ethical environment.
Whether you're already a licensed practitioner or looking to grow with a team of aligned specialists, 3P helps you scale with purpose, not pressure.
The 3P Vision, Values, and Story
Founded in 2013 by Peter Ziggy, 3P emerged from a desire to do more than financial planning — to give clients clarity and control over every part of their life. This idea became “Holistic Wealth”, and today it’s the backbone of 3P’s services.
After launching his first book and reconnecting with longtime colleague Chris Borg, Ziggy built 3P Accounting & Tax. Together, they expanded the business into a full-spectrum advisory firm with services covering everything from personal wealth to team and business strategy.
Core Values:
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Ethical – unbiased advice with no third-party affiliations
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Practical – solutions grounded in each client’s real circumstances
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Empowering – built to help people grow in wealth and confidence
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Viable – designed around what actually works
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Growth-oriented – every service, system, and conversation is rooted in growth
Ready to Create Real Impact?
If you're looking for more than just a business — if you want to empower people, prosper with purpose, and belong to a team that shares your values — then 3P is your next step.
👉 Send us a message to learn more and submit an expression of interest.