@Pilates

About Us:

Australia’s First and Only 24/7 Reformer Pilates Franchise

@Pilates is revolutionising the Australian health and wellness industry with a breakthrough approach to Reformer Pilates. As the nation’s only 24/7 Reformer Pilates franchise, @Pilates combines cutting-edge technology with proven fitness methodologies to deliver a highly flexible, accessible, and profitable business model.

With a growing network of 19 franchise studios across NSW, QLD, and VIC, and expansion planned across all remaining states and territories, @Pilates offers an exceptional opportunity for entrepreneurs seeking a future-focused, scalable wellness brand. Whether you’re an owner-operator or a hands-off investor, this turnkey franchise system has been designed for low overheads, strong cash flow, and high member retention.

Why Choose @Pilates?

@Pilates delivers ‘Reformer Pilates Done Different’. Each studio runs under a hybrid model combining on-demand virtual classes and staffed peak-hour support. Members enjoy unlimited 24/7 access, while franchisees benefit from minimal staffing costs and streamlined operations via the custom @Pilates app.

Standout innovations include:

P.i.P. Unit: A Portable iPad Pod providing an immersive 360° guided class experience with surround sound and noise-cancelling headphones
Exclusive App: Book classes, enter the studio, purchase merchandise, and access structured programs
Secure 24/7 Entry: Bluetooth-enabled studio access and secure member tracking
Low-cost Fitouts: Affordable setup packages, smaller studio footprint, and minimal parking requirements
Flexible Studio Management: Ideal for first-time business owners or multi-site investors

Fast Facts

Industry: Arts and Recreation Services
Franchise Model: Hybrid (Virtual & Staffed) Reformer Pilates Studios
Years in Operation: Over 5 years in Australia
Franchised Units: 19
Franchisees: 19
Franchisor-Owned Units: 2
Operating In: NSW, QLD, VIC
Expansion Target Areas: ACT, NT, SA, TAS, WA

Target Market

@Pilates studios appeal to busy, health-conscious individuals, especially women aged 30–65. This demographic, often overlooked by traditional gyms, values convenience, privacy, and a welcoming, judgement-free fitness environment. Demand is also rising among men, younger women, and children.

Investment Details

Estimated Setup Cost: $208,000 – $300,000
Includes:

Studio fitout and equipment
Rental deposits and council approvals
Setup Packages: $82,000 + GST and $55,000 + GST
Insurance: $2,500 – $3,500
Working capital: $3,000 – $10,000

Initial Franchise Fee: $50,000 + GST
Application Deposit: $5,000 (applied toward franchise fee or refunded in part/full as per the Franchise Agreement)

Ongoing Franchise Costs

Royalty Fee: 10% of Gross Monthly Revenue + GST
Technology Fee: $80/month + GST
Training Fee (if required): $350/hr + travel/accom
Admin Support Fee: $150/hr + GST
Renewal Fee: $20,000 + GST
Transfer Fee (if applicable): $15,000 + GST

Other Ongoing Costs May Include:

Staff recruitment ($200–$500 per employee)
Refurbishment ($5,000–$20,000 per term)
De-fit/make-good costs ($2,500–$10,000)
Equipment replacement
WorkCover and business insurances
ATO requirements for tax, PAYG, and GST

Franchise Agreement Overview

Standard Term: 5+ years
Renewal Option: Available (subject to conditions)
Goodwill Compensation: Not offered
Restraint of Trade Clause: Applies
Supplier Restrictions: Yes, to maintain quality and consistency
Agreement Variations: Not permitted without franchisee consent

What Makes @Pilates Unique?

@Pilates was created in response to the growing demand for accessible, high-quality Pilates during the global pandemic. Recognising that Australians are embracing self-care and technology, the brand has reimagined traditional studio models with:

Smaller, more efficient studio designs
On-demand professional instruction
Affordable and flexible membership options
Beautiful, calming environments with Australian-made reformers
Reduced overheads and streamlined operational systems

Be the First to Market

Reformer Pilates is Australia’s fastest-growing fitness activity, with the market valued at over $608M in 2022. @Pilates is the first and only 24-hour franchise in this space, giving franchisees a first-mover advantage with massive room for national growth.

Every element of the business model has been designed for sustainable growth, member satisfaction, and operational simplicity.

Ready to Join the Reformer Pilates Revolution?

If you are passionate about wellness and ready to own a business that aligns with the future of fitness, @Pilates invites you to explore available territories today.

👉 Send us a message to learn more and submit an expression of interest.