Thinking of Buying an Outdoor Adventure Business in Australia? Here Are 3 Vital Questions to Ask
The Australian outdoor adventure industry, including hiking, camping, and equipment retailing, generated $2.3 billion in revenue in 2025, with profit margins averaging 6.8%. The sector employs more than 14,000 people across over 2,000 enterprises, with a mix of large players such as Super Retail Group, Kathmandu, and Anaconda alongside independent operators.
Revenue is forecast to grow at 1.3% annually through 2030, reaching $2.4 billion. Growth will be supported by increasing health consciousness, domestic tourism, and strong grassroots participation, though challenges include cost-of-living pressures, competition from gyms and alternative leisure activities, and discounting by online retailers.
1. Is the Business Financially Resilient in a Competitive Market?
Why It Matters
Outdoor adventure businesses face fluctuating demand tied to discretionary incomes and consumer sentiment. During downturns, consumers delay big-ticket gear purchases, though essentials like camping equipment and guided adventure services can remain stable. Profitability depends on managing stock efficiently and balancing services with retail sales.
What to Check
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Profitability – Compare margins with the industry average of 6.8%.
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Revenue sources – Review reliance on retail sales versus guided activities or equipment hire.
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Overheads – Assess rent, inventory costs, and labour requirements.
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Cash flow – Examine seasonal demand spikes and resilience during downturns.
2. Does the Business Have a Strong Market Position?
Why It Matters
Success depends on location, brand strength, and the ability to attract repeat customers. Stores near national parks or tourist regions enjoy steady foot traffic, while urban businesses often thrive on community reputation and loyalty programs. Differentiation through niche offerings like premium gear, eco-friendly products, or tailored adventure services strengthens market position.
What to Check
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Customer demographics – Identify reliance on younger outdoor enthusiasts (39% of demand) or families and retirees.
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Location advantage – Confirm proximity to high-traffic outdoor destinations or dense metro markets.
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Brand reputation – Review community recognition, online reviews, and partnerships with local clubs.
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Competition – Benchmark against large players such as BCF, Macpac, and Anaconda.
3. Is the Business Positioned for Future Trends?
Why It Matters
Consumer preferences are shifting toward sustainability, digital convenience, and health-focused leisure. Outdoor businesses that embrace eco-friendly practices, develop strong ecommerce platforms, and integrate with domestic tourism trends will capture long-term growth.
What to Check
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Sustainability practices – Confirm use of eco-friendly products and alignment with consumer trends.
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Technology adoption – Review online booking, ecommerce platforms, and digital marketing presence.
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Product innovation – Assess whether the business offers newer niches such as drones, wearables, or adventure tech.
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Growth potential – Consider opportunities in guided tours, group events, and partnerships with tourism operators.
Ready to Invest in a Thriving Outdoor Adventure Business?
With steady consumer demand, diverse revenue opportunities, and strong links to tourism and health trends, outdoor adventure businesses offer long-term potential.
Success will depend on financial management, strong positioning, and alignment with sustainability and digital innovation.
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