Thinking of Buying a Mobility Scooters Business in Australia? Here Are 3 Vital Questions to Ask
Australia’s mobility equipment retail sector, which includes the sale and hire of mobility scooters, wheelchairs, and related aids, generated $720 million in revenue in 2025 across 536 enterprises, employing 1,824 workers.
Profit margins average 3.6%, with total profits of $26 million. Although the sector contracted slightly by 0.2% annually over the past five years due to inflationary pressures and reduced household spending, it is projected to rebound with 2.8% annual growth through 2031, reaching $826 million. This recovery is driven by Australia’s ageing population, increased disability support funding, and technological advances in electric mobility devices.
1. Is the Business Financially Stable and Supported by Demographic Trends?
Why It Matters:
Demand for mobility scooters is directly linked to the ageing population, chronic illness prevalence, and household purchasing power. Businesses that align with aged care programs and disability schemes are more resilient to economic fluctuations.
What to Check:
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Revenue and growth – The industry earns $720 million, with profits of $26 million and forecast annual growth of 2.8% through 2031.
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Customer demographics – The population aged 70 and older is growing 3.5% annually, triple the national rate, expanding the core market for mobility scooters.
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Funding access – Many purchases are funded through NDIS, Home Care Packages, and Commonwealth Home Support Programs, which provide essential subsidies.
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Disposable income – Customers outside of these programs often pay full price, making revenue sensitive to household financial conditions.
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Product mix – Higher-value items such as scooters and power chairs generate more revenue than walking frames but face greater price elasticity during downturns.
2. Does the Business Have a Competitive Position and Trusted Supplier Network?
Why It Matters:
With most mobility equipment stores being small independent operators, success depends on strong supplier relationships, after-sales service, and alignment with government contracts.
What to Check:
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Industry structure – The sector is fragmented, with the top operator, Aidacare Pty Ltd, holding 17.4% of market share across more than 75 stores.
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Supplier contracts – Securing agreements with hospitals, aged care providers, and disability agencies ensures steady demand and repeat orders.
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Product range – Businesses stocking bariatric, motorised, and ergonomic scooters can tap into niche but growing segments, especially as obesity rates rise.
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Customer base – Older adults (65+) account for 44.5% of the market, followed by adults aged 20–64 at 35.8%, many of whom rely on long-term rehabilitation aids.
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Reputation and service – Strong local trust and after-sales support often outweigh national advertising, as customers prefer retailers offering trials, delivery, and repair services.
3. Is the Business Ready for Future Mobility and Technology Trends?
Why It Matters:
Advances in mobility technology and a policy shift toward in-home aged care are creating new business opportunities. Operators who adopt e-commerce, modern servicing, and sustainable technologies will be best positioned for future growth.
What to Check:
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Technological innovation – New models feature GPS tracking, voice controls, and 3D-printed components that enable greater personalisation and safety.
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Online expansion – E-commerce has grown rapidly post-pandemic, allowing retailers to serve customers nationwide through digital platforms.
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Assistive Technology reforms – The proposed national AT program aims to streamline funding and improve accessibility for Australians not covered by the NDIS.
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Sustainability focus – Lightweight materials, energy-efficient batteries, and recyclable designs are influencing consumer choices and policy preferences.
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Industry consolidation – Private equity investment, led by groups like Aidacare and Independent Living Specialists, indicates growing commercial confidence in the sector.
Ready to Invest in a Thriving Mobility Scooters Business?
With Australia’s ageing and health-conscious population, mobility scooter demand is set for sustained growth.
Success depends on reliable supplier relationships, government funding access, and investment in digital platforms and modern assistive technologies that enhance mobility and independence.
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