Thinking of Buying a Dietitian Business in Australia? Here Are 3 Vital Questions to Ask

The Australian other health services industry, which includes dietitians, is valued at $17.5 billion in 2026, employing 146,670 people across 49,400 enterprises.

Profit margins average 11.1%, generating $1.95 billion in profit.

Revenue is projected to grow at an annualised 3.4% through 2031, reaching $20.7 billion, supported by rising health literacy, chronic disease management, and preventative care demand.

However, the industry is highly fragmented, with most practices being sole traders, and profitability is influenced by disposable incomes, private health insurance rebates, and competition from other allied health services.

1. Is the Business Financially Sustainable and Profitable?

Why It Matters:

Dietitian businesses generate income from private consultations, NDIS services, group sessions, and partnerships with healthcare providers.

Profitability depends on managing wage costs, maintaining a steady referral base, and diversifying revenue streams.

What to Check:

• Revenue sources – Assess reliance on one-to-one consultations versus NDIS, group programs, or institutional contracts.

• Profitability trends – Compare performance with the 11.1% industry margin.

• Cost structure – Wages are the largest expense, totalling $7.8 billion in 2026.

• Insurance coverage – Confirm eligibility for private health insurance rebates, which drive demand for dietetic services.

2. How Competitive is the Business’s Market Position?

Why It Matters:

The industry is fragmented, with 97.8% of enterprises earning less than $2 million annually.

Dietitians compete on reputation, referral networks, and accessibility, particularly as consumers seek preventative health services.

What to Check:

• Referral pathways – Determine strength of relationships with GPs, gyms, hospitals, and allied health clinics.

• Client demographics – Review whether the business caters to chronic illness patients, NDIS participants, or health-conscious young professionals.

• Reputation and trust – Assess online reviews, outcomes, and links with professional associations like Dietitians Australia.

• Location and accessibility – Businesses in metropolitan areas capture higher demand, though rural gaps create growth opportunities.

3. Is the Business Aligned with Industry Trends and Future Growth?

Why It Matters:

Consumer demand is shifting toward preventative and holistic health solutions, with dietitians playing a growing role in managing obesity, diabetes, and lifestyle-related conditions.

Firms that embrace digital delivery and integrate with multidisciplinary care models will be best positioned.

What to Check:

• Chronic disease alignment – Evaluate service offerings for obesity, diabetes, and cardiovascular conditions, which are rising among older Australians.

• Digital and telehealth capability – Confirm readiness for telehealth consultations, now supported by Medicare and private health rebates.

• NDIS participation – Review exposure to disability nutrition services, supported by the scheme’s growing client base.

• Sustainability of demand – Rising health literacy and preventative care initiatives will support long-term growth.

Ready to Invest in a Thriving Dietitian Business?

With Australians becoming more health-conscious and chronic disease prevalence rising, demand for dietetic services is expanding.

Businesses that focus on strong referral networks, compliance with insurance schemes, and alignment with preventative health trends will be positioned for lasting success.

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