Thinking of Buying a Camping & Hiking Equipment Business in Australia? Here Are 3 Vital Questions to Ask

The Australian camping and hiking equipment retail industry is valued at $6.6 billion in 2025, employing over 21,700 people across 3,900 enterprises, with profit margins averaging 5.4%.

Revenue is forecast to grow at an annualised 3.3% through 2030, reaching $7.8 billion, driven by rising discretionary income, domestic travel, and a national shift toward active outdoor lifestyles.

However, competition from online retailers, consolidation by large chains, and changing consumer habits present ongoing challenges for smaller independent operators.

1. How Resilient Is the Business Against Seasonal and Economic Fluctuations?

Why It Matters:

Camping and hiking equipment sales are highly seasonal, peaking in warmer months and school holidays.

Economic factors such as discretionary income and consumer confidence strongly influence spending on non-essential recreation items.

What to Check:

• Revenue stability – Compare year-round turnover against the industry average 5.4% profit margin and 3.3% annual growth forecast.

• Seasonal cash flow management – Ensure there are systems in place to sustain operations during off-peak periods.

• Product diversification – Businesses offering both hiking and general outdoor gear tend to maintain steadier year-round demand.

• Economic sensitivity – Assess exposure to cost-of-living pressures, which have reduced consumer spending in recent years.

2. Does the Business Have a Competitive Advantage in a Consolidated Market?

Why It Matters:

Market share is concentrated among major players such as Super Retail Group (BCF, Macpac, Rebel), Spotlight Group (Anaconda, Mountain Designs), and KMD Brands (Kathmandu, Rip Curl), which collectively account for over half of total industry revenue.

Independent operators must rely on niche expertise, personal service, and brand differentiation to compete effectively.

What to Check:

• Brand partnerships and exclusivity – Secure supplier relationships and exclusive product lines increase competitive strength.

• Customer engagement – Evaluate store presentation, community programs, and loyalty schemes; larger retailers are moving toward experience-led shopping.

• Online capability – E-commerce now accounts for 13.9% of total retail trade, with social media sales also rising rapidly.

• Location and demographics – Proximity to national parks, hiking regions, or urban centres with active populations drives steady demand.

3. Is the Business Positioned for Future Growth in Outdoor Recreation?

Why It Matters:

Government funding, sustainability trends, and digital retailing innovations are shaping the next phase of industry growth.

Businesses that adapt to these forces will gain long-term customer loyalty and brand strength.

What to Check:

• Government initiatives – Federal funding, including $10 million for caravan park upgrades and free camping programs in Victoria, continues to stimulate demand.

• Sustainability and product innovation – Environmentally responsible gear and recyclable materials are increasingly preferred by consumers.

• Technology adoption – Stores integrating augmented reality displays and online fit-guides attract younger demographics.

• Store experience – Large-format “destination stores” like Anaconda HQ and Rebel CX are setting new customer experience standards.

Ready to Invest in a Thriving Camping & Hiking Equipment Business?

With growing domestic tourism, eco-conscious consumer spending, and a strong push toward active lifestyles, Australia’s camping and hiking retail sector is well-positioned for steady expansion.

Success depends on managing seasonality, embracing online platforms, and maintaining a distinct product offering that connects with adventure-minded customers.

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