Thinking of Buying a Camping Business in Australia? Here Are 3 Vital Questions to Ask

The Australian camping equipment retail sector is valued at $6.6 billion in 2025, employing over 21,700 people across 3,900 enterprises.

Profit margins average 5.4%, generating around $358 million in annual profit, with revenue forecast to grow at an annualised 3.3% through 2030, reaching $7.8 billion.

Growth is supported by government-funded upgrades to caravan parks, rising interest in outdoor recreation, and cost-conscious domestic travel trends.

However, competition from online retailers, fluctuating discretionary income, and strong seasonal demand cycles remain key challenges for operators.

1. Is the Business Financially Sustainable and Profitable?

Why It Matters:

Profitability in camping retail hinges on managing inventory, seasonality, and supplier costs.

While the pandemic boosted outdoor recreation sales, post-pandemic inflation and discretionary income pressures have tested resilience.

What to Check:

• Revenue performance – Compare against the 5.4% industry profit margin and $6.6 billion annual revenue benchmark.

• Seasonality and demand – Peak periods occur in summer and school holidays; ensure cash flow can withstand off-season fluctuations.

• Cost structure – Large operators like BCF and Anaconda gain advantage through bulk buying and supplier terms; smaller retailers face margin pressure.

• Inventory efficiency – Excess or outdated stock reduces turnover, especially for fast-evolving gear like tents, electronics, and cooking systems.

2. How Competitive is the Business’s Market Position?

Why It Matters:

The market is moderately concentrated, with major players such as Super Retail Group (BCF, Macpac), Spotlight Group (Anaconda, Mountain Designs), and KMD Brands (Kathmandu, Rip Curl) controlling over 50% of total revenue.

Independent retailers must compete on expertise, service, and product differentiation rather than price.

What to Check:

• Supplier relationships – Direct sourcing or strong distributor ties are vital for securing favourable terms and exclusive product lines.

• Customer experience – Large brands lead with destination-style stores offering interactive displays, try-before-you-buy areas, and in-store workshops.

• Location – Proximity to high-traffic outdoor regions, caravan corridors, or urban centres with affluent consumers is key to driving sales.

• Brand mix and online reach – Check whether the business combines in-store retail with strong e-commerce capability to compete effectively.

3. Is the Business Aligned with Industry Trends and Future Growth?

Why It Matters:

The next wave of growth is being driven by sustainability, technology, and experience-based retail.

Businesses that adapt to these trends will capture repeat customers and long-term brand loyalty.

What to Check:

• Government incentives – Federal and state programs, including $10 million in caravan park upgrades and free camping initiatives, are boosting participation.

• Digital transformation – Evaluate the website, mobile performance, and social media integration; online spending now accounts for 13.9% of total retail trade.

• Sustainability focus – Consumers increasingly prefer durable, recyclable, and ethically sourced gear from certified brands.

• Store design and innovation – Experience-led stores with AR product previews, loyalty apps, and interactive zones attract younger demographics.

Ready to Invest in a Thriving Camping Business?

With rising domestic travel, increased outdoor recreation, and the push for active lifestyles, Australia’s camping sector is entering a new growth phase.

Success depends on maintaining strong supplier partnerships, managing seasonal cycles, and integrating in-store experiences with seamless online retailing.

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