Thinking of Buying an Aquarium in Australia? Here Are 3 Vital Questions to Ask

The Australian zoological and botanical gardens industry, which includes aquariums, generated $889 million in revenue in 2025 across 156 enterprises, employing over 5,100 people.

Aquariums, though fewer than 20 nationwide, command the second-largest share of industry revenue thanks to strong visitor appeal. Recent examples, such as SEA LIFE Melbourne’s viral penguin Pesto, have demonstrated how unique attractions can significantly boost demand.

Revenue is projected to grow modestly at 1.7% annually through 2030, supported by inbound tourism, rising discretionary incomes, and public interest in marine conservation.

1. Is the Aquarium Financially Sustainable and Well-Supported?

Why It Matters:

Aquariums face high operating costs for animal care, energy, and staffing.

Government funding and grants often provide critical support, but profitability is also tied to admissions, retail sales, and private investment.

What to Check:

• Revenue mix – Admissions, merchandise, donations, and partnerships.

• Government assistance – Assess reliance on grants versus commercial income.

• Cost structure – Feeding, veterinary services, and energy are major expense drivers.

• Financial resilience – Review performance during downturns such as COVID-19 tourism closures.

2. Does the Aquarium Have a Strong Market Position?

Why It Matters:

Most cities can only sustain one major aquarium, making location and brand dominance critical.

Operators with strong reputations and international recognition, such as Merlin’s SEA LIFE, enjoy higher market share.

What to Check:

• Location advantage – Proximity to tourist hubs such as Sydney, Melbourne, or Queensland’s Sunshine Coast is key.

• Brand strength – Reputation for conservation, education, and family-friendly attractions boosts visitation.

• Visitor demographics – Families, schools, and international tourists represent distinct demand streams.

• Partnerships – Links with research bodies, conservation groups, and tourism operators add credibility and exposure.

3. Is the Aquarium Aligned with Future Tourism and Conservation Trends?

Why It Matters:

Consumer preferences are shifting toward experiences that combine entertainment with education and sustainability.

Aquariums that invest in renewable energy, naturalistic exhibits, and conservation programs are better positioned to attract funding and visitors.

What to Check:

• Conservation efforts – Breeding programs, rehabilitation, and public education initiatives.

• Tourism exposure – Inbound international visitor nights are forecast to grow 5.1% annually through 2031, directly benefiting aquariums.

• Technology adoption – VR, interactive apps, and mobile engagement enhance visitor experience.

• Ethical considerations – Growing anti-captivity sentiment requires careful positioning around conservation and education.

Ready to Invest in a Thriving Aquarium Business?

With strong appeal to families, tourists, and conservation-focused audiences, aquariums occupy a lucrative niche in Australia’s leisure and education sector.

Success will depend on securing sustainable funding, building strong visitor demand, and aligning with conservation and eco-tourism trends.

For Buyers:
Create an account to set up alerts here.

For Sellers:
Sell Your Business here.