Thinking of Buying a Bait and Tackle Shop in Australia? Here Are 3 Vital Questions to Ask

The Australian fishing industry generated $1.37 billion in revenue in 2025, employing 4,708 people across 4,358 enterprises.

Although the sector has faced challenges from quotas, aquaculture competition, and changing consumer diets, recreational fishing remains a major driver of demand for bait and tackle shops.

With over 3.5 million Australians participating in recreational fishing annually, the bait and tackle retail segment remains resilient, benefiting from both domestic tourism and local angling activity.

1. Is the Business Financially Stable and Seasonal-Proof?

Why It Matters:

Fishing is highly seasonal, and bait and tackle shops often see fluctuating sales depending on holidays, tourism cycles, and weather conditions.

Profitability depends on diversifying product ranges beyond bait and lures into accessories, apparel, and even boating supplies.

What to Check:

• Revenue trends & gross margins – Assess whether sales rely too heavily on seasonal spikes or have stable year-round performance.

• Product mix – Determine the balance between live bait, tackle, rods, clothing, and higher-margin gear.

• Tourism and holiday reliance – Check how much revenue depends on peak fishing seasons and regional tourism flows.

• Supplier relationships – Evaluate reliability of bait and gear suppliers, especially with rising import penetration.

2. Does the Business Have a Strong Market Position?

Why It Matters:

Competition comes not only from other local shops but also supermarkets, discount retailers, and online fishing gear suppliers.

Shops with strong local brand loyalty, expert advice, and community engagement perform better than low-price competitors.

What to Check:

• Customer base – Is the business supported by repeat local anglers or mainly by seasonal tourists?

• Online presence – Check if the shop sells through e-commerce or social media platforms to reach wider markets.

• Value-added services – Some stores boost revenue through rod repairs, fishing licenses, guided tours, or equipment hire.

• Location advantages – Proximity to fishing hotspots such as rivers, lakes, or coastal areas strengthens long-term viability.

3. Is the Business Aligned with Future Trends in Fishing and Retail?

Why It Matters:

The fishing industry is influenced by sustainability regulations, aquaculture growth, and shifting consumer preferences.

Bait and tackle shops that adapt to eco-friendly trends and expand product ranges to suit both recreational and sport fishing will be better positioned.

What to Check:

• Eco-friendly products – Demand for sustainable tackle, biodegradable bait containers, and ethical gear is rising.

• Regulatory awareness – Ensure the business complies with licensing requirements for selling bait and providing fishing permits.

• Revenue diversification – Look at opportunities in camping gear, outdoor supplies, and partnerships with local tourism operators.

• Adaptability – Shops that can quickly respond to stock shortages, price fluctuations, and online competition will remain resilient.

Ready to Invest in a Thriving Bait and Tackle Shop?

With millions of Australians engaging in recreational fishing and steady demand for bait, tackle, and gear, these businesses present reliable opportunities.

Success will depend on managing seasonality, building strong community ties, and aligning with industry trends in sustainability and outdoor recreation.

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