Selling a business used to cost a fortune in commissions and take months of back-and-forth with brokers. Sherpa Business Sales has rewritten the rulebook. We are Australia’s leading self-service platform, giving you the power to sell your business on your terms, for a fraction of the cost.
For too long, business owners have had to choose between two extremes: pay an expensive broker 10% of their sale price, or struggle alone on a generic classifieds site. Sherpa offers a third, better way.
We are a modern business sales platform designed to give Australian owners clarity, confidence, and control. We combine the reach and structure of a professional agency with the flexibility and cost-savings of a DIY model. Whether you are preparing to retire, pivoting toward a new venture, or simply ready for a change, Sherpa is your virtual guide on the road to freedom.
Sell your business for something you’ll never get back: Time. Our platform automates the heavy lifting—from drafting ads to screening buyers—so you can focus on running your business while we handle the sale process in the background.
High-Tech Tools, Zero Sales Pressure
Sherpa was built for the modern entrepreneur who wants to lead the process but values expert tools. We have replaced pushy sales tactics with cutting-edge technology.
AI-Powered Advert Builder Writing a compelling sales ad is hard. Sherpa makes it effortless. Our AI-powered builder creates professional, attractive listings in under 5 minutes. We use professional language and imagery designed to trigger buyer psychology and attract maximum interest.
Multi-Site Advertising You can’t sell a secret. With one click, Sherpa pushes your advertisement to 9+ top Australian business-for-sale websites, putting your business in front of over 50,000+ active buyers.
Automated Buyer Management We ensure nothing falls through the cracks.
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Instant Response: All buyers get a response within 1 hour.
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Lead Filtering: We screen buyers to filter out time-wasters.
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Confidentiality: Our system automatically sends Non-Disclosure Agreements (NDAs) to prospective buyers, protecting your privacy before they see sensitive data.
The "No Commission" Revolution
The most radical difference between Sherpa and a traditional broker is the price.
We charge 0% Commission.
Sherpa operates on a transparent, flat-fee pricing model. You pay as little as $79 per week for access to professional-grade sales tools that were previously only available to full-service brokerages.
There are no lock-in contracts, no hidden fees, and absolutely no cuts taken from your final sale price. You keep the profit you worked so hard to build. This makes Sherpa one of the most affordable and effective solutions for Australian business owners looking to sell privately.
Guided by Intelligence
Self-service does not mean you are on your own. Sherpa provides a structured environment where you are supported every step of the way.
The Sherpa AI Agent Need advice on valuation or negotiation? You have access to the most knowledgeable virtual broker on the planet. Our AI Agent is trained on the data of 1,000+ successful business sales, providing you with instant, expert answers via chat or call.
The Business Profile Builder Presenting your financials and operations clearly is critical to closing a deal. Our guided Business Profile Builder helps you generate buyer-ready information packs that look professional and answer the questions serious investors will ask.
Real-Time Dashboard You are never left guessing where you stand. Our seller dashboard tracks listing activity, buyer engagement, and enquiry status in real-time. You will know exactly who is looking at your business and when to follow up.
Ideal for Small and Regional Businesses
While Sherpa works for businesses of all sizes, our platform is a game-changer for:
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Small Business Owners: Who cannot afford the minimum fees of traditional brokers.
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Regional Operators: Who often lack access to local brokerage services.
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Franchise Operators: Seeking a cost-effective, compliant sales strategy.
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Niche Businesses: With strong local followings where a simple, professional process is all that is required.
We level the playing field, offering smart, scalable tools that allow the "little guy" to sell like a corporate heavyweight.
Control with Clarity
From your first login to the final settlement, Sherpa gives you a clear roadmap.
We believe that the best sales happen when the owner is in the driver's seat. You control the listing, you control the communication, and you control the final negotiation. We simply provide the engine to get you there.
Why pay a broker to do what Sherpa can help you do better?
Sell with confidence. Sell with Sherpa.