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Just Start: Your Call to Arms to Start Now article cover image
Sam from Business For Sale
13 Oct 2025
  Some people spend their whole lives on the sidelines.   They read books. Listen to podcasts. Take notes. Attend webinars. They say things like, “One day I’ll do it,” or “I just need to feel ready.”   But that day never comes. And deep down, they know it.   If you’ve made it this far, then you’re not like most people.   You’re looking for something real. Something solid. Something that puts you in control of your time, your future, and your income. And now, you know what that looks like.   It’s not another app or a new startup idea. It’s not more side hustles. It’s ownership.   Specifically, buying a business that already works and making it better.   That’s the path forward. And the only thing standing between you and it is a simple truth.   You need to start.       This Is the Opportunity Most People Miss   Every day, solid, profitable businesses across Australia are quietly listed for sale.   Some are cafés. Others are cleaning businesses, retail shops, trade services, or manufacturing companies.   They have customers. They have cash flow. They have systems that work even if they need improvement.   And most people ignore them.   They chase passive income dreams or start from scratch, burning time and capital trying to build something from nothing.   Meanwhile, the people who buy existing businesses go straight to cash flow.   They walk into an operation with real staff, a real product, and a real reputation.   The best part? You do not need to be a millionaire.   You do not need an MBA. You just need to understand how to assess value, how to lead a team, and how to improve what already exists.   You’ve already learnt how to do that.       The R.I.C.H. Method Is Not Just Theory   This isn’t a motivational course. It’s a practical roadmap.   You’ve now seen the full R.I.C.H. framework:   Research the market, find listings, and understand what to look for. Invest wisely — not just money, but time, energy, and decision-making effort. Command the operation with leadership, delegation, and consistency. Harness the value by preparing your business to grow, run without you, or sell later on your terms. These are not abstract ideas. This is how thousands of Australians are already building financial freedom without waiting for perfect conditions.   There is no right time.   There is only your next move.       This Is Bigger Than You Think   We’re not just talking about one person buying a café or a lawn care business.   We’re talking about changing the way ownership works in Australia.   Because right now, large investment funds and multinational companies are buying up local businesses faster than ever.   In 2022, one in four homes was bought by institutional investors.   One in three small businesses sold in metropolitan areas was bought by corporate buyers or franchised groups.   If we keep waiting, Main Street gets swallowed.   The local butcher becomes a supermarket chain. The independent bottle shop becomes a national franchise. The family-owned plumbing business becomes part of a holdings company with no ties to the area.   This is not about fear. It’s about choice.   You have the choice to step in.   To buy something worth saving. To make it better. And to keep ownership in the hands of people who live in the community, not outside of it.       We Do Not Need More Apps — We Need More Owners   The economy doesn’t need another ride-share startup.   It needs people who are willing to own a bakery and employ three locals.   It needs someone to buy a regional fuel supply business and keep prices stable for a farming community.   It needs someone who’s willing to take over a fencing business and train apprentices instead of offloading work to contractors who never stick around.   Real wealth is built through real assets.   A business is not just a way to earn money.   It is a platform for freedom, a hub for jobs, and often, the heartbeat of a town.       Start Small, But Start Now   Nobody expects you to buy a million-dollar business on your first go.   Start with a smaller operation. Something manageable.   A business with history, customers, and a handful of staff.    One that can improve with your energy, your discipline, and your ideas.   What matters is not how big it is. What matters is that you own it.   Once you do, everything changes.   You’ll learn faster than you ever imagined. You’ll build equity instead of just income. And you’ll open doors that never existed while you were sitting on the fence.       One Business at a Time, One Town at a Time   Imagine if five percent of Australians followed this playbook.   What if just one in twenty people bought a local business, improved it, and passed it on?   We could keep ownership in communities. We could build intergenerational wealth. We could offer younger Australians something better than a job and a mortgage.   This is not about disruption. It is about restoration.   You don’t need to reinvent the wheel. You just need to buy a good one and keep it turning.       Final Thought   This is your moment.   Not because everything is perfect. But because you are ready enough.   You now know how to think like a buyer, how to assess a deal, how to lead a team, and how to structure your life around ownership instead of employment.   You also know that waiting won’t make it easier. It will only make the opportunity smaller.   So buy the fish and chip shop. Or the mobile detailing business. Or the logistics company with three trucks and a good bookkeeper.   Make it better.   Treat people well.   Build something that matters.   And when you’re done, help someone else do the same.   Because this is how we win.   Not with slogans. Not with politics. Not with perfect timing.   Just one business at a time.   And it all begins when you just start.       Your Next Step   Ready to find businesses that checks all you boxes?   Explore our current listings of Australian businesses for sale at BusinessForSale.com.au
How to Maximise Your Profit When Selling a Business article cover image
Sam from Business For Sale
06 Oct 2025
  Selling your business might be the biggest financial event of your working life.   For many Australian small business owners, it represents the final payday after years of long hours, missed holidays, and risk-taking that no wage earner could truly understand.   But even good businesses fail to sell well. Or they sell for less than they should.   Not because of the market, or bad luck, or buyer dishonesty.   Often, it comes down to the way the business was prepared and presented.   Profit is central to every sale.   Buyers want to know how much they can earn, how long it will take to recoup their investment, and what risk they are taking on.    But showing strong profit is not just about a higher price.   It also attracts more buyers, reduces negotiation time, and makes finance approval easier.   Whether you plan to sell in twelve months or five years, the steps you take now will directly affect what ends up in your bank account.   Here is how to maximise your profit when selling a business.       Start With the Right Profit Figure   The number buyers care about most is not revenue. It is not turnover, and it is definitely not what you feel the business is worth.   They are focused on what is known as seller’s discretionary earnings, or SDE.   SDE is the total profit available to one full-time owner-operator.   It includes the net profit, plus your wage, superannuation, and any discretionary or one-off expenses that are not essential to the business. These are known as add-backs.   Examples of add-backs include:   Your personal vehicle lease Travel that was not business critical Family members on payroll who are not working One-off legal or accounting costs Equipment write-offs or tax depreciation These figures must be documented, logical, and verifiable.   A buyer’s accountant or lender will ask to see them. If your numbers cannot be explained or supported, they will not be counted.   A well-prepared add-back schedule can increase your stated profit significantly, which in turn improves the overall valuation.       Understand the Profit Multiple   Most small businesses in Australia sell for two to three times their SDE.   That is your valuation multiple. So if your adjusted profit is $200,000, you can expect offers in the $400,000 to $600,000 range.   However, the multiple is not fixed. It rises or falls depending on several factors:   How dependent the business is on the current owner How stable and repeatable the profit is The size and loyalty of the customer base How systemised the operations are Whether your industry is growing or shrinking How difficult it is to train a new owner The multiple is not just a number. It is a reflection of risk.   The lower the risk for the buyer, the higher the multiple they will accept.   You cannot control the market, but you can control how your business looks to buyers.   If you take steps to reduce reliance on yourself, show repeatable profit, and document your systems clearly, you are more likely to receive a higher offer.       Clean Financials Matter More Than You Think   Buyers do not believe what they are told. They believe what they see in writing.   Your profit must be supported by formal financials that align with your BAS, tax returns, and internal accounts.   If you are still using outdated spreadsheets, shoebox receipts, or casual estimates of monthly income, you are not ready to sell.   Work with your accountant to prepare full financial statements for the past three years. Make sure the numbers are consistent across all sources.   Any mismatches between your P&L and your ATO lodgements will raise concerns during due diligence.   Keep things simple. Clean numbers build confidence. Confident buyers make stronger offers.       Improve Profit Before You Sell   It is possible to increase the profit of your business in the year or two before you sell. And every extra dollar of profit is multiplied when it comes time to negotiate.   Start by identifying waste.   Can you renegotiate supplier costs? Cancel underused subscriptions? Improve rostering efficiency? Cut unproductive advertising?   Even modest savings can translate into stronger SDE figures.   Review your pricing.   Are you charging enough for your services or products? Have your margins been squeezed by inflation or competition?   Do not make sudden increases before listing, but aim to build consistent profitability across the current and previous year.   Also, take a closer look at your debtors.   Outstanding payments and write-offs can silently reduce your earnings.   Chase them now, not later.       Show What the Buyer Is Really Getting   Your financials tell part of the story. But profit alone will not close a deal.   Buyers want to understand how the profit is generated, who the key staff are, what systems are in place, and how much effort is required to run the business.   They also want to know what happens to that profit once you leave.   If you are still handling the sales, the customer service, the purchasing, and the HR, your profit looks less repeatable. Even if it is strong on paper.   To maximise your result, create a business that operates without you.   Train your staff. Delegate responsibility. Write clear procedures. Use software to automate tasks where possible.   A well-run, semi-autonomous business commands a premium.       Offer a Fair Transition Period   Buyers will feel more confident if you offer support after the sale.   That might be two to four weeks of on-site handover, or a part-time consulting arrangement for a few months.   Some owners worry that this will tie them down or complicate the exit. But it often improves the price and reduces friction.   You do not need to run the business forever.   You just need to show that you will be available to guide the new owner through the first phase.   That kind of support can be worth thousands in added goodwill.       Avoid Overpricing and Under-Explaining   One of the most common mistakes sellers make is listing the business at an unrealistic price and then struggling to explain why.   Overpricing does not lead to better offers. It leads to silence.   Be prepared to justify your asking price with solid financials, documented add-backs, and a clear summary of what the buyer receives.   If the price is high compared to similar businesses on the market, be ready to show why.   That might include strong year-on-year growth, excellent staff retention, valuable IP, long-term supplier contracts, or a genuine competitive advantage.   Do not bluff. Buyers will test your assumptions.       Final Thought   You do not get to sell your business twice.   The price you receive reflects not just the strength of your business, but how well you prepared it for sale.   Every decision you make in the final year, from your expenses to your systems to your handover plan, affects what someone will pay.   Selling is not about tricking buyers or hiding flaws.   It is about giving them a clear, honest view of a business that can thrive in their hands.   When you get that right, you create confidence. And confidence leads to stronger offers.   If you want to maximise your profit, start preparing now.   Clean up the numbers. Write things down. Delegate. Streamline. Make the business look as good on paper as it feels when you walk through the door each morning.   You’ve built something valuable.   Make sure you get what it’s worth.       Your Next Step   Ready to find businesses that checks all you boxes?   Explore our current listings of Australian businesses for sale at BusinessForSale.com.au
How to Maximise the Sale Price of Your Business with These 7 Tips article cover image
Sam from Business For Sale
29 Sep 2025
  For most Australian business owners, selling your business is a once-in-a-lifetime event.   You only get one chance to set the price, one chance to show its value, and one chance to walk away on your terms.   Yet too many owners leave money on the table.   Not because their business wasn’t good enough, but because they didn’t prepare it the way buyers expect.   If you’re even thinking about selling in the next one to three years, these seven tips will help you maximise the sale price and give buyers a business they’ll pay real money for.       1. Make Your Financials Buyer-Ready   Your books are the first thing buyers will scrutinise.   And if they’re messy, incomplete, or inconsistent with your tax returns, it raises red flags.   Most buyers (and their banks) want at least two to three years of clean, consistent financials. That means:   Profit and loss statements Balance sheets BAS lodgements A clear breakdown of wages, rent, and cost of goods If you’ve claimed personal expenses or made adjustments, that’s normal, but you’ll need to show your add-backs clearly, with proper documentation.   The more trust buyers have in your numbers, the more they’ll trust the business as a whole.   A clean set of books doesn’t just make the sale easier. It makes it possible.       2. Step Back From the Day-to-Day   The number one deal killer in small business sales?   The business relies too heavily on the owner.   If you’re still taking every call, chasing every invoice, and managing every delivery, a buyer is going to see one thing: a job.   And they’re not looking to buy a job.   They’re looking to buy a business that runs without you.   So if you’re serious about selling for top dollar, you need to start stepping back now.   That means:   Delegating key roles Training your team Putting systems in place Reducing your hours without reducing performance A buyer is more likely to pay a premium when they see that the transition won’t be a disaster the moment you’re out of the picture.       3. Lock In Your Key People and Clients   Buyers are not just buying your profit.   They’re buying your team, your customer base, and your relationships.   So ask yourself:   Do your best employees have written contracts? Are your largest clients secured with agreements or long-term commitments? Have you documented the key contacts, orders, and processes that keep those relationships strong? If the answer is no, now is the time to tighten that up.   You don’t need to lock everything down, but stability matters.   Buyers will pay more for a business where the staff want to stay and the customers aren’t about to disappear.       4. Systemise the Business Like You’re Franchising   You don’t need to franchise your business. But you do need to act like someone might.   That means documenting your operations clearly and completely.   How are new customers handled? What’s the daily opening and closing routine? How do you deal with suppliers, stock, payments, refunds? What happens if a machine breaks, a delivery fails, or someone calls in sick? All of this should be in a folder (digital or physical) that a buyer can pick up and understand.   When a buyer sees clear, logical systems in place, it builds confidence.   It tells them this isn’t chaos with cash flow.   It's a repeatable operation that can keep going long after you’re gone.       5. Reduce Revenue and Supply Concentration   No one wants to buy a business that collapses if one customer or supplier leaves.   If more than 25 percent of your revenue comes from a single client, or your entire operation depends on one key supplier, it limits buyer confidence, and that drags down the price.   Try to diversify:   Spread your customer base Add new product lines Source from multiple suppliers where possible This makes the business feel stronger and more stable, even if the profits stay the same.   It also shows the buyer that they won’t need to scramble the moment something changes.       6. Choose the Right Time to Sell   The best time to sell isn’t when you’re desperate.   It’s when the business is running well.   If you’re burnt out, losing money, or trying to exit during a slump, buyers will sense it and your negotiating power disappears.   Instead, aim to sell while your numbers are stable or growing, your team is strong, and your involvement is low.   Buyers pay more when they see momentum, not problems.   Selling too late is a mistake you can’t undo.       7. Work With a Broker Who Understands Your Market   A good business broker doesn’t just list your business. They help you sell it properly.   That means:   Preparing the business to go to market Positioning it to the right buyers Handling confidentiality and deal structure Navigating due diligence Managing expectations Selling a business is not like selling a car.   It’s a complex process that takes time, expertise, and patience.   A professional broker helps protect your time, your sanity, and your final sale price.   If you’ve built something worth selling, it’s worth getting help from someone who does this every day.       Final Thought   You only sell your business once.   Do it well, and it can fund your next venture, your retirement, or the freedom you’ve worked so hard to earn.   Do it poorly, and you’ll spend years regretting what could have been.   These seven tips aren’t secrets. They’re what smart sellers do behind the scenes often a year or more before they go to market.   So whether you’re selling this year or five years from now, start getting ready.   Because a well-prepared business sells faster, for more, and to better buyers.   And that’s what you want.       Your Next Step   Ready to find businesses that checks all you boxes?   Explore our current listings of Australian businesses for sale at BusinessForSale.com.au
How to Sell Your Business article cover image
Sam from Business For Sale
22 Sep 2025
  If you’ve spent years building your business, the thought of selling can feel strange.   You’ve done the hard part.    You survived the early years, learned how to keep cash flow moving, managed staff, held things together during quiet months, and likely sacrificed weekends, holidays, and sleep to keep it all afloat.   But now you’re thinking about what comes next.   Maybe you’re ready to retire. Maybe the business has outgrown your lifestyle. Or maybe you just know it’s time to step back and turn your work into a well-earned payout.   No matter your reason, selling a business isn’t something you do in a week.   It’s a process — and it starts long before the first buyer knocks on the door.       You Can’t Sell What You Can’t Explain   Most business owners have their operations in their head.   That works fine when you're running it day to day. But when a buyer comes in, they want to see how the business works without you in it.   That means you need to put things in writing.   Not just your financials, but your systems, your team roles, your customer flow, your supplier arrangements, and anything else that helps the business function.   If someone asks, “What happens if you take a week off?” and the honest answer is “It falls apart,” then you’ve got work to do.   Start by documenting your key processes.   Make it easy for someone else to understand how the business runs.   It might feel tedious at first, but this kind of clarity builds confidence — and confidence is what buyers pay for.       Buyers Don’t Just Want Profit. They Want Reliability.   You might think your business is worth a fortune because it generates solid income.   That’s a good start but it’s not the whole story.   What buyers really want is profit that is repeatable, predictable, and not tied directly to your personal involvement.   If you are the lead salesperson, the technician, the bookkeeper, and the owner, then a buyer is just purchasing your job. That’s not attractive.   If, however, you have a reliable team, documented processes, recurring customers, and financials that show consistent performance,   then your business becomes a valuable asset, something that works without constant supervision.   This is where most business owners can add value before they sell.   By stepping back slightly and giving others responsibility, you’re not just delegating you’re increasing your business’s saleability.       So What Is Your Business Worth?   Most small businesses in Australia are valued based on their net profit, using something called a multiple.   That’s a number applied to your earnings to estimate what someone will pay.   A business making $150,000 in net profit might sell for two to four times that amount, depending on:   The stability of that profit How reliant it is on the current owner The quality of the team The strength of supplier and customer relationships Whether the buyer sees opportunity for growth It’s not about what you want. It’s about what the market will bear.   If the financials are a mess or you’re the only person keeping it alive, expect the lower end of that range.   If the business is clean, smooth, and capable of running without you, buyers will pay more.       Don’t Wait for the ‘Perfect’ Time to Sell   There is no perfect season, economic cycle, or moment when everything lines up. If you wait for it, you may end up holding on for too long.   The best time to sell is when: Your business is stable and performing You are clear on your goals You’re not desperate or burnt out You can still support a transition confidently Buyers don’t just pay for the business; they pay for a calm, well-prepared seller who can explain it clearly and hand it over smoothly.   If you’ve still got energy in the tank, that’s a good time to start the conversation.       Expect the Process to Take Time   Selling a business takes longer than people think.   If you want to exit this year, you should have started last year.   Realistically, it can take three to six months just to prepare your business properly.   Then another six to nine months to find the right buyer, negotiate, complete due diligence, and transition ownership.   During that time, you’ll need to:   Keep running the business like you’re not selling Stay financially consistent Respond to buyer questions Maintain team morale Work closely with your accountant, lawyer, and broker Rushing this process almost always leads to a lower price or a failed deal.   Selling well means planning ahead, calmly and carefully.       Should You Use a Broker?   Some business owners think they can sell privately and save on commission.   And yes, some do. But there’s a reason most serious sellers use professionals.   A good broker does more than just list your business online. They:   Help you prepare your information properly Understand how to value your business fairly Know how to position it for the right buyers Handle the emotional rollercoaster of negotiations Protect your time by screening out tyre kickers   And perhaps most importantly, they understand the psychology of buyers.   They know what to say, when to say it, and how to structure deals that work for both sides.   If you’re selling a valuable asset, a good broker will usually pay for themselves many times over.     Final Thought: This Is Your Exit. Own It.   Selling your business is not giving up. It’s a transition.   You’ve built something that served you, your family, your staff, and your community.   That’s worth celebrating.   Now it’s time to think carefully about what you want next.   Maybe that’s more time, less stress, or a fresh start. Maybe it’s retirement, or maybe it’s just one chapter closing so another can begin.   Whatever your reason, selling your business with confidence means being prepared, not just financially, but mentally and emotionally too.   And the best part? You don’t have to do it alone.       Your Next Step   Ready to find businesses that checks all you boxes?   Explore our current listings of Australian businesses for sale at BusinessForSale.com.au
Already an Owner? Scale Faster Through Acquisition article cover image
Sam from Business For Sale
15 Sep 2025
  You already own a business.   You’ve done the hard yards.   You’ve taken something from zero to profit, or from shaky to solid.   You know what it takes to stay open, pay bills, keep customers happy, and fix problems when staff don’t show up.   That makes you one of the few who understand what business really requires and one of the few positioned to grow faster than the rest.   So here’s the question: Do you really want to build the next stage of your growth from scratch? Or do you want to buy it?   This article is for owners who’ve already proven they can operate and who are now ready to scale by acquisition, not exhaustion.       Why Acquisition Works for Business Owners   When you buy a business that fits what you already own, you skip the slowest part of growth: the startup phase.   You’re not building new systems. You’re not finding first customers. You’re not learning the industry from scratch.   You’re buying revenue that already exists. You’re absorbing capabilities. You’re stacking income streams.   Best of all, you already have:   Staff who understand your business Customers who trust your brand Infrastructure you can share A pulse on the market Lenders and advisers who know you can execute This is called a platform acquisition strategy. And it’s how you grow quickly without starting over.       What Is a Platform Business?   A platform business is the one you already own and operate. It’s your base. Your headquarters. The business that you’ll use to support and integrate others.   Instead of building new businesses beside it, you acquire businesses that strengthen your platform.   That could mean more services, more locations, more customers, or better margins.   You are not trying to become a conglomerate.   You are building around a centre.    Done right, each acquisition makes the whole stronger.       How It Works: A Realistic Growth Path   Let’s say you own a laundromat that earns $67,000 in profit per year.   You know the trade. You’ve sorted your rosters, built a decent customer base, and tightened your costs. That’s your base.   Now you start layering growth through smart, focused acquisitions.     1. Add a Vending Machine Stream   You purchase twenty vending machines, a mix of snack, soap, and capsule toy units, and install them across your locations and nearby high-traffic spots.   These machines operate with low effort and generate reliable, passive income.   Adds $48,000 in annual profit Minimal extra time required Increases customer spend without new staff   2. Acquire a Nearby Laundromat   You learn a local operator is retiring.   You negotiate a seller-financed deal and take over his business.   He’s built a reputation and runs a profitable wash-and-fold service.   You keep key staff and introduce efficiencies from your first location.   Adds $300,000 in annual profit Gives you a second income-producing site Expands your presence and customer reach   3. Buy Used Equipment at a Discount   You discover a closing laundry business selling commercial washers and dryers.   You acquire the equipment and use it to boost capacity at both sites, reducing wait times and increasing volume.   Adds $50,000 in profit through improved throughput No new premises or staff required Cuts wait-time complaints and wins more regulars   4. Acquire a Delivery Business   With two shops running smoothly, you decide to bolt on a delivery service.   You purchase a small van-based business with an established pickup route and include it in your offering.   Adds $250,000 per year in new revenue Extends your geographic footprint Appeals to working professionals and families   5. Buy a Soap Supplier   After reviewing your supplier invoices, you realise soap and detergent costs are eating into margins.   Instead of negotiating better rates, you acquire a small soap manufacturer and begin white-labelling your own products.   Adds $200,000 in profit between savings and resales Reduces supplier dependence Opens wholesale opportunities   6. Purchase the Premises (Real Estate Acquisition)   You stop renting and buy the building that houses one of your locations.   The other tenants help cover the mortgage, and you gain long-term control and asset appreciation.   Adds $100,000 in net income per year Eliminates future rent uncertainty Gives you tax advantages and an appreciating asset       Let’s Look at the Totals   You started with one laundromat earning $67,000 a year.   After stacking six strategic acquisitions, your total annual profit now looks like this:   Growth Move Profit Added Core laundromat $67,000 Vending machines $48,000 Laundromat #2 $300,000 Used equipment $50,000 Delivery business $250,000 Soap supplier $200,000 Real estate $100,000 Total Annual Profit $1,015,000   This is how you grow with focus. No reinvention. No complicated restructuring. Just smart, layered acquisition on a strong operational base.       Why This Works So Well   Each move strengthens the whole. Instead of building seven businesses, you’ve created seven revenue streams from a single, integrated operation.   Because you already understand how the business works, you:   Avoid common mistakes Recognise what adds value and what doesn’t Reduce the learning curve Reuse your staff, systems, and overhead Keep margins tight while expanding output You grow not by doing more, but by owning more strategically.       What to Watch Out For   Acquisition is powerful, but not every opportunity is worth taking. You need to stay disciplined.   Ask yourself:   Does this acquisition make my core business stronger? Can I realistically integrate it without losing control? Will this drain time and focus from what I already run well? Is there clear evidence that it will contribute profit quickly? Avoid buying out of boredom or ego. The best deals solve current problems or unlock new markets that fit your model.       How to Start Your Own Platform Strategy   Start with your numbers. Know your margins. Know your strengths. Fix what’s broken. Then look outward.    What are your biggest bottlenecks? What are your biggest costs?   From there, look for businesses, suppliers, assets, or competitors that give you leverage. It might be:   A direct competitor with solid customers A struggling operator who has good staff A small supplier who can cut your costs A location that opens up a new neighbourhood A mobile business that fills a gap in your service Keep your first acquisition simple. Test your integration skills. Build confidence before taking on something bigger.       Stop Grinding. Start Growing.   If you already own a good business, you’ve done the hardest part. You’ve proven you can operate. Now it’s time to accelerate.   You don’t need to wait for the perfect year or the perfect opportunity. You just need the right deal, the right terms, and the right mindset.   Acquisition is not just for large corporations. It’s for any business owner who’s ready to grow on purpose.   So ask yourself, do you want to keep working harder, or are you ready to grow smarter by owning more of what already works?   When you're ready, your next business is already out there. Go buy it.     Your Next Step   Ready to find businesses that checks all you boxes?   Explore our current listings of Australian businesses for sale at BusinessForSale.com.au
How To Make Your First Deal A Slam Dunk article cover image
Sam from Business For Sale
01 Sep 2025
  You only get one first deal.   And if you get it wrong, it will cost you. Money, momentum, and confidence.   Get it right, and you’re off to the races. A cash-flowing business. A real asset. A skillset that compounds.   This isn’t about getting rich overnight. It’s about doing the first one so well that the second and third come easier.   So here’s your full field guide. Built for serious buyers, not tire kickers.       Why Your First Deal Is the Hardest, and the Most Important   The biggest risk with your first deal isn’t ignorance. It’s optimism.   New buyers want to believe the numbers.   They want to trust the seller.   They want it to work so badly that they miss red flags, skip questions, and sign too soon.   The emotional high of almost owning a business messes with your head.   Sellers know this. Brokers know this. Smart buyers stay grounded.   The truth? You’re going to feel nervous. You’re going to feel unsure.   That’s fine. But you don’t get to feel unprepared.       TIP 1: Pros Control the Terms   Forget the sticker price. Focus on the structure.   A seller says their business is worth $800,000 because it makes $200,000 a year.   That’s a 4X multiple. You think it’s worth closer to $400,000.   So instead of arguing, you set milestone terms.   If the business hits $50K in profit per quarter, you’ll pay $800K. If it drops to $40K, you only pay $640K. Under that, price adjusts down again. Performance-based pricing turns you into a smart operator, not a hopeful dreamer.   You don’t guess. You observe, then pay for what actually performs.       TIP 2: Be Likeable, Not Slick   People sell to people they trust. Not spreadsheets.   Your seller doesn’t want to hand over their baby to someone they don’t like.   If two offers are similar, they’ll choose the buyer who’s respectful, consistent, and human.   Send thank-you notes. Show up on time. Ask how their staff are going. Speak like a future owner, not a know-it-all.   I once paid $10,000 less than agreed by mistake. The seller never raised it. Why? Because the deal felt fair, and we had built trust.       TIP 3: Go Slower Than You Think   Sellers will want to move fast. That’s their job.   Your job is to move at the speed of certainty.   When buyers slow down, they notice more.   Staff issues. Supplier red flags. Lease clauses. You name it.   Take one extra week, and you may save yourself six months of regret.   There is no prize for the fastest signature.       TIP 4: Flinch and Ask   When a seller names their price, flinch. Stay quiet. Let the silence speak.   Then ask questions:   “What was the multiple based on?” “Do you have recent comps?” “How did the accountant justify that figure?” The more the seller has to explain, the more you learn. And the less pressure lands on you to make the next move.       TIP 5: Visit Their Turf   Never buy a business you haven’t walked through on a busy day.   You want to see:   Real customer behaviour Staff energy and efficiency What happens when something breaks Sit in a corner. Listen. Walk around. Ask a few “dumb” questions.   The best insights come when no one is pitching to you.       TIP 6: Be Willing to Walk   You must be ready to say no.   The moment you start saying, “I’ve come this far, I may as well...” you’re toast.   You do not owe the seller anything. Not for their time. Not for your time. Not for the work you’ve put in so far.   If the deal doesn’t work on paper, it doesn’t work in real life.   Walking away is not failure. It’s the move that saves your capital for a better shot.       SEVEN TRUTHS THAT PROTECT FIRST-TIME BUYERS   These are the rules I keep in every deal folder.   The person who wants it least has the advantage. Always bring a second option to the table. Repeat back what the seller says. Then document it. Ask again later. People reveal more the second time. Price is flexible. Structure is everything. Deals die on bad timing. Build in delays. Handshake deals don’t survive bad months. Write it down.       Win With Patience and Precision   The best first deal isn’t the flashiest.   It’s the one you understand inside and out.   It’s the one that cash flows quickly.   That keeps key staff in place.   That lets you sleep at night knowing what you own.   There will always be another deal.    But there’s only one first deal. Make it count.   And once it’s yours? Work it like you earned it. Because you did.       Your Next Step   Ready to find businesses that checks all you boxes?   Explore our current listings of Australian businesses for sale at BusinessForSale.com.au
Should You Partner With A Friend To Buy A Business? article cover image
Sam from Business For Sale
25 Aug 2025
  Here’s how it usually starts:   “Mate, we should buy this together.”   Simple. Exciting. Logical.   You like each other.   You trust each other.   Why not go halves?   But a few months later, it sounds more like:   “Why am I doing all the work while they disappear at 3pm every Friday?”   If you’ve ever thought about partnering with a mate, you’re not alone.   Plenty of smart people do it. Some get it right. Most learn the hard way.   This article is for anyone thinking about sharing ownership.   It’s not here to talk you out of it. It’s here to make sure you go in with your eyes open, your documents ready, and your expectations clear.       THE TRUTH ABOUT BUSINESS PARTNERSHIPS   Let’s be blunt. Most business partnerships fail.   Not because the idea was bad, but because the relationship couldn’t survive the pressure.   When you add money, customers, legal risk, long hours, and family stress to the mix, even the strongest friendships can crack.   These are the most common reasons partnerships fall apart:   One partner carries more of the load Decision-making becomes slow or deadlocked One wants to reinvest while the other wants to pull out profits Expectations were never written down Personal lives start interfering with business commitments What started as “we’re in this together” becomes “I can’t keep doing this with them.”       PROS AND CONS OF PARTNERING WITH A FRIEND   To be clear, partnerships can work.   They just require more structure than most people think.   -Here’s how it breaks down:   Potential Benefits Potential Risks Share the financial burden Share every decision, even the messy ones Complementary skills One person may end up doing more than the other Emotional support and shared wins Friendship may not survive business stress Built-in trust and communication Conflict can become personal and hard to fix   Bottom line: Trust helps. But clarity and structure are what actually keep it together.       SIGNS YOUR FRIEND MIGHT BE THE WRONG PARTNER   Friendship is great.   But being business-ready is a different skill set.   Here are some red flags to watch for:   They talk big but get vague about the details They rely on your ideas, cash or contacts They avoid hard conversations They have not followed through on past projects They are more excited about being a business owner than doing the actual work They get defensive whenever money is mentioned Their personal life is a rollercoaster Gut check question: If you weren’t friends, would you still want to build a business with them?   If the answer is no, you’ve already made your decision.       WHAT A GOOD BUSINESS PARTNER LOOKS LIKE   You want someone who:   Gets things done without being chased Can handle stress without blowing up Understands money and decision-making Shares your values around work, risk, and responsibility Has a track record of finishing what they start Can run part of the business independently Is willing to talk through tough situations early And they need to respect this fact:   Just because you’re mates, doesn’t mean the rules don’t apply.       TEN NON-NEGOTIABLE RULES BEFORE YOU PARTNER   1. Do your due diligence on them. Check their track record. Speak to people they’ve worked with. Don’t skip this because you share a history.   2. Plan for the breakup on day one. How will one of you exit if things change? What’s the process? What’s the price?   3. Avoid 50-50 ownership without clear leadership. Someone has to be in charge. Deadlocks kill momentum. Give one partner operational control, or bring in a trusted third-party advisor.   4. Do not hand out equity based on future promises. If they are not investing cash, they earn equity through performance. No free rides.   5. Use vesting periods. Structure ownership to build over time. For example, 25 percent after one year, then the rest over three. It protects both of you.   6. Add a buy-back clause. This gives you the right to buy them out under agreed terms if they want out or underdeliver.   7. Agree on how to value the business up front. Use a multiple of profit, a fixed formula, or a valuation method both sides accept. Don’t leave it to emotion.   8. Put it all in writing. Every role. Every responsibility. Every dollar. Use a solicitor and make it real.   9. Keep outside voices out of the room. If their partner, sibling or old mate is whispering business ideas in their ear, it’s a problem. Only partners should be making decisions.   10. Let your solicitor ask the hard questions.They will push for clarity. That protects your friendship. That’s their job.       REAL EXAMPLE: WHERE IT ALL WENT WRONG   Two mates in regional NSW bought a mechanics workshop together.   One handled the workshop floor. The other managed admin and cash flow.   They started without a formal agreement. Things were great for six months.   Then the admin partner started missing days. Family stress. Health issues. Delayed bills.   The workshop partner picked up the slack.   Eventually, the working partner demanded to buy him out.   No valuation method had been agreed. The friendship soured.   They ended up in mediation. Legal fees topped twenty grand.   Lesson: No one thinks they’ll fight. Until they do.       PARTNERSHIP IS NOT ABOUT TRUST. IT'S ABOUT CLARITY.   You can trust your mate and still get everything in writing.   In fact, if you trust them, you’ll both want the same thing — structure.   If they resist structure, ask yourself why.   Because here’s the truth:   A good partnership will make business better.   A bad one will make every part of it harder.   If you are not both bringing something valuable to the table: time, cash, skills, systems... and you are not willing to spell it all out, then don’t do it.   Better to own a business solo than ruin a friendship trying to split one.     Your Next Step   Ready to find businesses that checks all you boxes?   Explore our current listings of Australian businesses for sale at BusinessForSale.com.au
How To Begin The Negotiation Process article cover image
Sam from Business For Sale
18 Aug 2025
  So, you’ve done your due diligence.   You’ve looked the seller in the eye.   You’ve seen the numbers, asked the awkward questions, and decided you’re ready to make an offer.   Now comes the part that makes most new buyers freeze.   How do you actually start negotiating the deal?   Do you send a formal letter? Do you loop in your solicitor immediately? Do you wait for the seller to name a number?   Let’s make it simple.   Here’s how to begin the negotiation process the smart way — with clarity, calm and control.       STEP ONE: PEOPLE BEFORE TERMS   Most people rush into deals trying to impress sellers with complex structures and long-winded term sheets.   That’s not how professionals start.   The first thing to assess isn’t the price or the payment plan.It’s the people.   Ask yourself two questions:   Will I make money from this business? Do I want to work with this person and their team during the transition? If the answer to either is no, walk.   If both are yes, keep going.   Because the success of the deal relies on relationships, not just spreadsheets.       STEP TWO: START WITH THE BLANK PAGE METHOD   Here’s how experienced dealmakers avoid paralysis by analysis.   They use what’s called the Blank Page Start.   It’s not legal paperwork. It’s not binding.   It’s a simple one-page outline that sets the tone.   It might look like this:   "Hey [Seller], we've agreed there might be a deal here. I want to buy your business for $X amount, using Y financing, based on Z terms and conditions."   Write it by hand or type it up, sign it yourself, and send it across with a message like:   "If these terms sound good to you, let's both sign this and I’ll get it over to my solicitor to prepare the deal."   This signals intent without scaring the seller or locking you into anything.   It keeps things human and grounded.   And most importantly, it gets the conversation moving.   Tip: Only bring in lawyers once both sides have signed the blank page. Not before.       STEP THREE: BE THE FIRST TO SET THE PRICE RANGE   Traditional advice says, “Never say your number first.”   That’s fine for poker. It’s bad for business.   Here’s why it works to go first when buying small businesses:   Most sellers have never done a deal before. Their expectations are based on emotion, not data. They often overvalue the business because they built it from scratch. If you hesitate, they’ll anchor to fantasy numbers they heard from mates or articles online. So instead of playing games, put your range on the table.   Example:   "Most small businesses sell between 1 to 5 times their net annual profit. Based on what I’ve seen, I’d value this one between $400,000 and $500,000."   You’ve just done two things:   Anchored the conversation in reality. Shown them you’ve done your homework. If the seller says, “But I want a million,”   you’re now in a position to calmly explain why that’s unrealistic, not from opinion, but from comps, financials and logic.       STEP FOUR: LET THE NUMBERS DO THE TALKING   Remind them that price is just one part of the deal.   Things that affect valuation include:   Revenue consistency Customer concentration Lease terms Staff turnover Equipment age Owner involvement Supplier agreements Seasonality Risk and dependency Make it clear that the number is not an attack.   It’s just the market reflecting what the business earns, what the buyer takes on, and what it will take to grow from here.   You’re not underpaying. You’re pricing for performance.       STEP FIVE: FINISH WITH CONFIDENCE AND KINDNESS   One last tactic. End the first negotiation conversation with a clear, respectful close.   Just like a great restaurant hands you a mint with the bill, you want to leave the seller with a good taste in their mouth.   Try something like this:   "I respect what you’ve built. If this business is going to keep thriving, we both need to win. I’m not here to squeeze you. I’m here to create a deal that works for both of us."   You may not remember your first words, but they’ll remember your last.   And you want to be remembered as a buyer who listens, understands and deals fairly.       FINAL WORD: YOU DON'T NEED TO BE A NEGOTIATION EXPERT   You don’t need to outsmart anyone.   You don’t need to wear a power suit or quote Shark Tank.   You just need to:   Start simple Stay clear Show respect And let the deal structure follow the relationship, not the other way around This is not a battle. It’s a transition.   You’re not taking their business. You’re carrying it forward.   Start that process the right way, and everything else will be smoother from here.     Your Next Step   Ready to find businesses that checks all you boxes?   Explore our current listings of Australian businesses for sale at BusinessForSale.com.au
Phase 2 of Due Diligence: The Full Monty article cover image
Sam from Business For Sale
14 Jul 2025
  You’ve found a business that looks promising.   You’ve had the chats, peeked at the P&L, maybe even tasted the product.   Now you’re thinking: This could actually work.   This is where you stop dreaming and start digging.   Welcome to Phase 2: The Full Monty.       YOU’RE NOT JUST BUYING A BUSINESS. YOU’RE BUYING ITS PROBLEMS TOO.   Don’t get starry-eyed.   That café’s avocado toast won’t pay your mortgage if the books are cooked and the staff are ghosts.   This is the part where you put your grown-up pants on and ask the hard stuff.       WHAT TO LOOK AT (AND WHY MOST PEOPLE DON’T)   If Phase 1 was about what the seller told you, Phase 2 is about what the numbers and documents confirm.   You're going deeper than tax returns now. This is the full diagnostic.   Here’s what’s on the menu: Contracts and leases (especially rent — it’ll be your biggest fixed cost) Employee records and wage obligations (super, awards, leave accruals — all of it) Customer concentration (is this just one big account in disguise?) Supplier deals (any handshake agreements? Write. Them. Down.) Business structure and company debt Competitor landscape (and how they’re quietly gutting your margins) Cash handling and systems (is this thing running on spreadsheets and prayer?) And most importantly: What’s the break-even point?   If you’re putting down $350k, how long until you make it back?   12 months? 18? Or are you hoping Christmas and UberEats save you?       THIS IS WHERE BUYERS FREAK OUT   You’ll feel overwhelmed. That’s normal.    You’ll think, “I don’t even know what bylaws are.” That’s also normal.   Relax. You don’t need a law degree to do due diligence.   But you do need a system.   Get a good accountant. A switched-on lawyer.   A mate who’s been through it.   Or join a community that’s done this before.   Accountability beats anxiety — every time.       CUSTOMISE YOUR CHECKLIST. ONE SIZE DOESN’T FIT JACK.   Every deal is different. So treat it like one.   Buying a laundromat?   Count coins. Two days a week. For a month. Yes, literally.   Check the power bills.   Ask if the machines are under service contract and with whom.   No contract? That’s your 2am flood waiting to happen.     Buying a café?   Ask when the espresso machine was last serviced.   Check the POS system for voids and discounts.   Open the fridge and see what’s expired. Yes, seriously.     Buying anything with a lease?   Compare it to the neighbours.   If you’re paying double for the same square footage, guess who’s getting played?       RED FLAGS THAT SCREAM “RUN”   CASHFLOW DISCREPANCIES   Seller says they make $180k, but the tax return says $40k.   “Oh we do a lot of cash,” they say.   Translation? You’re buying a lie — and the ATO will come knocking.     CONSISTENTLY BAD GOOGLE REVIEWS   You can’t fix a bad reputation overnight.   Use it as leverage — or walk if the brand’s too cooked.     MISSING LICENCES   Seller says “Never needed one.”   But the council says you do.   No licence = no deal. End of story.       THIS IS THE WORK THAT MAKES YOU RICH (OR SAVES YOU FROM BEING BROKE)   Look, it’s tempting to get caught up in the excitement.   But this isn’t a new couch. You’re buying a future.   Ask the tough questions now — or answer to your regrets later.   If the seller gets defensive when you start asking for documents?   That’s the answer.   If everything checks out and the numbers hold?   Now you’re cooking with gas.   OWNERSHIP ISN’T A HOLIDAY. IT’S A TEST.   Phase 2 is where most wannabe buyers tap out.   But if you stay sharp, keep your wits, and trust the process?   You’ll not only survive this phase,   You’ll set yourself up to win the whole damn thing.     Your Next Step   Ready to find businesses that will pass your due diligence tests with flying colours?   Explore our current listings of Australian businesses for sale at BusinessForSale.com.au
The SOWS Test: Finding Hidden Gems in "Boring" Businesses article cover image
Sam from Business For Sale
23 Jun 2025
  Most business buyers chase the wrong opportunities.   They're drawn to trendy startups, cutting-edge technology, or businesses with explosive growth.   Meanwhile, the most sustainable, profitable acquisitions often fly completely under the radar—hidden in plain sight because they appear too ordinary to deserve attention.   What if there was a framework to help you identify these overlooked gems? Enter the SOWS method—a powerful lens for spotting businesses with untapped potential that others routinely ignore.         What is SOWS?   SOWS is a framework for identifying great "boring" businesses—the kind that generate consistent profits without requiring advanced degrees or constant innovation.   The acronym stands for: Stale: Minimal innovation has been adopted Old: The business has been around for a while Weak: The competition is lazy and uninspired Simple: You don't need specialized expertise to run it   These characteristics might sound like warnings to avoid a business, but they're actually powerful indicators of opportunity.   Let's explore why each element of SOWS represents hidden potential rather than a red flag.         Stale: The Overlooked Advantage   What exactly does "stale" mean in the context of a business acquisition?   We're talking about businesses that haven't kept pace with modern practices.   Their website might look like it was designed in 2008. The owners probably don't use social media for marketing.   They might still use fax machines or paper receipts rather than digital solutions.   They send emails from AOL accounts and expect clients to print, sign, and mail documents rather than using electronic signatures.   Why is this staleness actually appealing?   Because it represents enormous untapped potential with minimal risk.   When basic marketing and operational improvements haven't been implemented, you face a much lower risk profile than businesses requiring true innovation.   These archaic practices create a clear path to improvement.   With even fundamental updates to technology, marketing, and operations, you can dramatically increase the business's efficiency and profitability.   Marketing 101—the kind taught in any introductory business course—is rarely implemented in these companies, giving you low-hanging fruit for immediate enhancement.   By applying modern business practices to a stale operation, you can potentially transform a business purchased for pennies into a much more valuable enterprise.   The gap between current performance and potential performance represents your opportunity.         Old: Proven Sustainability   Unlike startups or recently launched ventures, businesses that have operated for years (ideally more than five) have demonstrated staying power.   They've weathered economic cycles, survived competitive threats, and built systems that work, even if those systems aren't optimized.   Old businesses come with significant advantages: Established customer relationships and loyalty Brand recognition within their community Proven demand for their products or services Operational processes that, while potentially inefficient, do function   These businesses operate on what some call the "Lindy effect"—the principle that the longer something has been around, the more likely it is to continue surviving.   A business that has operated successfully for decades has demonstrated a fundamental market fit that new ventures simply cannot prove.   The business might serve as a community landmark, with people using it as a reference point for directions:   "Take your first right after that pack-and-ship store at the corner of Liberty."   This type of embedded presence in a community creates a moat that's difficult for competitors to overcome.         Weak: Competitive Opportunity   When we talk about "weak," we're not referring to the target business itself—we're talking about its competition.   The ideal acquisition candidate operates in a space where competitors are even more behind the times than the business you're considering.   Think about the last time you hired a service provider like a plumber. Were they: On time? Using automated billing? Sending follow-up communications?   For many service businesses, the answer to all three questions is "no."   These industries are ripe with opportunity because the bar for customer experience is set remarkably low.   This competitive weakness creates a clear path to differentiation.   Simple improvements that are standard in other industries—online booking, automated billing, follow-up systems—can quickly position your acquired business as the premium provider in its category, justifying higher prices and attracting more customers.         Simple: Accessible Operations   The final component of SOWS focuses on operational simplicity.   The ideal acquisition doesn't require specialized knowledge or rare expertise to run successfully.   You should be able to explain the business model to an eight-year-old: "People with dirty cars come here and drink a cup of coffee while we make their cars look new again."   Simple businesses typically have: No proprietary technology requiring ongoing R&D No complex industrial processes No scientific or highly specialized knowledge requirements High demand for basic services with relatively few inputs   The beauty of simple businesses is that improvements are equally straightforward.   Once you acquire a SOWS business, you can gradually implement modern conveniences like: Billing software Customer relationship management systems Streamlined operations Outsourced support for routine tasks   These additions build speed and capacity, allowing you to serve more customers at higher rates while maintaining or improving quality.         Applying the SOWS Framework   When evaluating potential acquisition targets, run them through the SOWS checklist: Stale: Does the business use outdated marketing and technology? Is there obvious room for basic modernization? Old: Has the business operated successfully for at least five years? Does it have established customers and community presence? Weak: Are competitors in the space even less sophisticated? Is there a clear opportunity to stand out with basic improvements? Simple: Can you understand the business model quickly? Does it provide a straightforward service or product without requiring specialized expertise?   The more "yes" answers you have, the more likely you've found a hidden gem—a business that others overlook but that offers substantial upside with relatively low risk.         The SOWS Method in Action   Imagine finding a local car wash that's been operating for 20 years.   The owner still uses paper punch cards for loyalty, has no online presence, and relies entirely on word-of-mouth.   Competitors in the area are equally dated, with none offering online booking or membership options.   This business scores high on all SOWS criteria: It's stale (outdated marketing and operations) It's old (20 years of proven sustainability) Its competition is weak (no one is innovating) It's simple (the business model is straightforward)   By acquiring this car wash and implementing basic improvements—a modern booking system, membership program, and digital marketing strategy—   you could potentially double its value within a few years while facing minimal risk of failure, since the core business model is already proven.         The Winning Formula   SOWS—Stale, Old, Weak, Simple—is your winning formula for identifying boring but lucrative businesses that others overlook.   These businesses present the rare opportunity to acquire proven cash flow with significant upside potential and relatively low risk.   While others chase trendy startups or competitive industries, smart buyers focus on these hidden gems—   businesses that might not make headlines but consistently generate profits and respond extraordinarily well to even basic improvements.         Your Next Step   Ready to find your perfect boring business? Start applying the SOWS framework to evaluate potential acquisitions in your area.   Browse our current listings of established businesses for sale at BusinessForSale.com.au
Seller's Favourite: The Art of Standing Out in a Competitive Deal article cover image
Sam from Business For Sale
16 Jun 2025
  It's easy to forget that buying a business isn't just about finding the right company—it's about convincing the seller that you're the right buyer.   While you're evaluating business opportunities, owners are evaluating you.    The most attractive businesses often have multiple interested parties, and in these situations, being the highest bidder isn't always enough to win the deal.   Business owners don't just sell to the highest bidder; they sell to the buyer they trust most to continue their legacy, take care of their employees, and maintain relationships with customers.   When you acquire a business, you're not just purchasing assets—you're adopting the owner's life's work.         The Human Element of Business Acquisition   Most business acquisition advice focuses on spreadsheets, due diligence, and negotiations.   But equally important is the human element—building genuine relationships with business owners and understanding what truly matters to them beyond the sale price.   Remember that small businesses are the product of someone's blood, sweat, and tears.   Most sellers want to know their "offspring" is going to a good family.   By positioning yourself as the ideal steward for their business, you create opportunities for more favorable terms and potentially even seller financing that might not be available to other buyers.         Face Time: The Irreplaceable Ingredient   The foundation of seller rapport is simple but often overlooked: you will have to put in some face time and build real relationships with owners for this to work.   When you identify potential acquisition targets, make the effort to visit in person.   Walk into their businesses, introduce yourself, and have genuine conversations when they're not busy.   If physical visits aren't possible, phone calls or personalized emails can open the door to discussion.   Digital communication has its place, but nothing replaces face-to-face interaction for building trust.   As one successful acquirer notes, "The deals I've won weren't because I had the highest offer—it was because the seller felt I understood their business and would respect what they built."         Asking the Right Questions   Engaging with sellers requires thoughtfulness and emotional intelligence.   This isn't an interrogation—it's the beginning of a relationship. As you build rapport, weave these questions into natural conversation:   Understanding Their Journey: How did you get started in the business? What inspired you to choose this line of work? What were you doing before this?     Finding Their Passion: What do you love about being in this industry? What's your favorite part of running this business? What's the most important thing for your customers to know about you?     Learning from Experience: If you had it all to do over again, what would you do differently? What's the toughest part of being in the business? What's a typical day like?   Exploring Their Future: Have you considered selling the business? How come? What are you hoping to do next? What matters most to you—your legacy, employees, customers, sale price, or reputation?   The key is to ask these questions naturally throughout the conversation, not rapid-fire like an interview. You're getting to know them as a person, not just as a business owner.         The Two-Way Street of Seller Meetings   Keep in mind that the seller is likely just as interested in your motivations and capabilities. Be prepared to clearly articulate: Why you're interested in their specific business How your background and skills make you a good fit What your vision is for the company's future How you plan to take care of existing employees and customers   The most underrated part of getting to know owners is actually getting them to like you.   People sell to people they connect with—those who share their values and vision.   As obvious as it sounds, owners want to sell to someone who genuinely appreciates what they do for a living.         Showcasing Your Value   Knowing your skills, passion, and expertise is valuable to you, but it's crucial when selling your acquisition bid to the seller.   The best predictor of future behavior is past behavior, so be ready to share your relevant accomplishments.   This isn't a job interview (please don't bring a PowerPoint presentation), but in a non-boastful way, mention experiences that demonstrate your: Ability to learn and grow Track record of success in relevant areas Resilience through challenges Commitment to values that align with the business Upward trajectory in your career or previous ventures   Focus on how you've won in the past, not just what duties you've performed.   Concrete examples of overcoming obstacles or achieving growth tell a far more compelling story than a list of responsibilities.         Understanding the Seller's True Motivations   Learning a seller's genuine motivations requires patience.   Their reasons for selling are often nuanced and may not be fully revealed in initial conversations.   You may need several meetings to build the trust necessary for them to share their real motivations.   Sometimes what sellers say they want and what actually matters most to them are different.   For example, a seller might emphasize sale price in early discussions, but their deeper concern might be ensuring their long-term employees are protected.   By taking time to build trust, you'll uncover these underlying priorities.   Key motivators to listen for include: Concern for employee welfare Desire to preserve company culture Interest in maintaining community relationships Legacy protection for the business name or reputation Retirement planning needs Health or family considerations         Becoming the Preferred Buyer   When you understand what truly matters to the seller, you can structure your offer to address their specific concerns and desires.   This might include: Offering employment contracts to key team members Proposing a gradual transition period Committing to maintain the company name or core values Structuring payments to support the seller's retirement plans Including the seller in strategic decisions during a transition period   Remember that price is just one factor in the seller's decision.   A slightly lower offer that addresses their deeper concerns may win out over a higher bid that ignores these priorities.         The Personal Connection Advantage   The most successful business acquisitions often happen when buyers and sellers develop genuine personal connections.   This doesn't mean forced friendliness—it means finding authentic common ground.   Shared interests, values, or backgrounds can create bonds that transcend business transactions.   When a seller sees you as someone who "gets" them and their business, they're more likely to choose you even when other factors are relatively equal.   As one business owner who sold to a non-highest bidder explained: "I could tell they understood what made our business special.   The highest offer came from someone who saw us as just numbers on a spreadsheet.   The difference in price wasn't worth risking everything we'd built."         Your Next Step   Ready to start connecting with business owners and positioning yourself as their ideal buyer?   Begin by practicing your personal story and preparing thoughtful questions for seller conversations.   Then explore our current listings of successful businesses for sale at BusinessForSale.com.au
Describe Your Ideal Business Owner Life: Crafting Your Ownership Vision article cover image
Sam from Business For Sale
19 May 2025
  "I just want a profitable business."   We hear this from buyers constantly.   It's like saying you just want "a good relationship" or "a nice house" – technically accurate, but far too vague to be useful.   Without specifics, you'll struggle to recognize the right opportunity when it appears.   After helping hundreds of business buyers find their perfect match, we've learned that those who clearly define what they want from business ownership are significantly more likely to find fulfillment after acquisition.   This second crucial step in your business buying journey is about creating a detailed vision of your ideal ownership experience.       Vision Boarding for Business   Think of this as vision boarding, but for your business future.   Most people approach business buying backwards – they look at what's available and then try to convince themselves why they should want it.   This leads to acquisition regret, when the day-to-day reality doesn't match their unarticulated expectations.   To avoid this fate, you need to deeply consider what you're hoping to get from business ownership. This goes beyond financials and digs into lifestyle, fulfillment, and purpose.   As one successful business buyer put it: "Writing down what I wanted from business ownership was like creating my ideal dating profile.   Being specific about what I was looking for saved me from wasting time on businesses that would have made me miserable, regardless of their profit potential."         Defining Your Success Criteria   Take some time to thoughtfully answer these revealing questions:   1. What's Your Definition of Success?   What is the one outcome that would make you consider this a win?   Is it achieving financial independence?   Creating jobs in your community?   Building something your children might take over someday?   Having more control over your schedule?   Applying specialized knowledge you've developed?   Your answer might be something like: "I want to generate $250,000 in annual income while working no more than 30 hours per week and being able to take three weeks of uninterrupted vacation each year."     2. Impact Assessment   What impact would achieving that result have on your life and your business?   Think about both the practical and emotional effects. How would it change your day-to-day existence?   Your family dynamics?   Your sense of fulfillment?   For example: "This would allow me to be present for my children's activities, reduce my stress levels, provide financial security for my family, and give me the satisfaction of building something meaningful."     3. Obstacle Awareness   What might get in your way? How will you overcome that?   Be honest about potential challenges.   Do you lack certain skills?   Is capital a constraint?   Are there industry-specific hurdles you're concerned about?   Consider both internal obstacles (your own limitations or fears) and external barriers (market conditions, competition, regulations).     4. Geographic Preferences   What geographic region do you want the business to be in?   Is location flexibility important to you, or are you committed to a specific area?   Would you relocate for the right opportunity? Do you need proximity to family or certain amenities?   Remember that different locations come with varying costs, regulations, customer bases, and lifestyles.     5. Industry Alignment   Which sectors are you most comfortable in?   Where does your innate ability and experience give you an unfair advantage?   Building on your Business Bullseye analysis from Step 1, which industries or business types would leverage your unique combination of skills, passions, and connections?   This might be directly related to your professional background, or it could be an adjacent field where your transferable skills provide unique value.     6. Value-Add Potential   Where can you add the most value to the business?   Are you a marketing whiz who could help an established business reach new customers?   A systems expert who could streamline operations?    A people manager who could build and develop a stronger team?   Understanding your potential contribution helps identify businesses that would benefit most from your specific strengths.     7. Learning Requirements   What would you need to learn to make this leap?   No matter how experienced you are, buying a business will require learning new things.   Are you prepared for that learning curve?   What specific knowledge or skills would you need to develop?   Be realistic about your willingness and capacity to acquire new expertise.     8. Size and Scale   How big will the business need to be? (Revenue and profit expectations)   Do you want a small lifestyle business that supports you comfortably, or are you aiming for significant scale?   What annual revenue and profit would satisfy your goals?   Remember that bigger isn't always better – larger businesses come with more complexity, stress, and responsibility.     9. Business Appeal   Based on your goals, knowledge, and skill set, which businesses appeal most to you?   This is where you start connecting your personal profile to specific business types.   Which businesses would allow you to leverage your strengths while meeting your goals?     10. Portfolio Approach   Are you after one business or many?   Do you want to focus entirely on one operation, or do you envision building a portfolio of complementary businesses over time?     11. Involvement Level   How much do you want to work in the business?   Are you looking for a hands-on role where you're actively involved in daily operations?   Or do you prefer a more strategic position, overseeing managers who handle day-to-day responsibilities?   Be honest about how many hours per week you're willing to commit, and in what capacity.       From Criteria to Clarity   Knowing the type of experience you want will help you start to notice the right business opportunities for you, the future owner.   The exercise isn't merely academic – it creates a filter through which you'll evaluate every potential acquisition.   Think of it like crafting a detailed online dating profile.   You wouldn't write "Open to whatever, good vibes only" and expect to find your perfect match.   Having low or minimal standards guarantees disappointment – or perhaps brief excitement followed by long-term regret.   By defining your ideal business owner experience in detail, you're creating a powerful tool that will: Save time by helping you quickly eliminate opportunities that don't align with your vision Reduce stress by providing clarity during the evaluation process Increase confidence in your decisions, knowing they're aligned with your defined criteria Improve negotiation leverage by keeping you focused on what truly matters to you Enhance post-acquisition satisfaction by ensuring alignment between expectations and reality       Putting It Into Practice   David, an operations expert with 20 years in manufacturing, initially approached business buying with a simple goal: "I want something profitable in my area."   After completing this exercise, his criteria evolved to:   "I want a B2B service business with $1-3 million in revenue and at least $300,000 in annual profit.   It should have 10-25 employees, established systems that could benefit from modernization, and primarily serve industrial clients.   I'm willing to work 45-50 hours weekly initially, transitioning to 30-35 hours within two years as I build my management team.   The business must be within 45 minutes of my home and allow me to leverage my experience optimizing operations and developing growth strategies."   With this detailed vision, David quickly recognized the perfect opportunity when a commercial cleaning company serving industrial clients came on the market.   Despite being in an industry he hadn't initially considered, it met his core criteria and allowed him to apply his operational expertise in a new context.       Moving Forward   After completing this vision exercise, you'll have a comprehensive profile of your ideal business ownership experience.   This clear picture will act as your compass, helping you navigate the complex landscape of business acquisition opportunities.   Take time to revisit and refine these answers as you learn more throughout your search process.   Your criteria may evolve, but having this foundation will ensure you stay focused on finding a business that delivers both financial returns and personal satisfaction.       Your Next Step   Ready to find a business that matches your ideal ownership vision?   Explore our current listings of successful businesses for sale at BusinessForSale.com.au