Business Advice

9 Ways to Create an Iconic Brand That Wont Date

Here today. Gone tomorrow. Such is the life of many brands in the fast paced digital world we now live in.  The challenge for any brand, is how a brand can can effectively express it's own essence, it's true 'WHY" and cut through all the social 'noise' in a way that’s more easily digested by those who will buy from you.  As world famous Tennis star Andre ...

The 3 Dangers of Reactive Management Most Business Owners Overlook

Building a business can be a tough gig, but working for your business owning boss when they’re at their wits end is no walk in the park either. The pressures facing entrepreneurs are widely known but sitting behind the owner’s stress, exhaustion and burnout are the staff doing their best to hold it together. Yes, the average entrepreneur spends nearly 70% of th...

Competitive Marketing - Up Yours

Working on your business, not in your business, is the prevailing wisdom among businesses at the moment but growthcoaches.co founder Justin Theng said that it’s beneficial for entrepreneurs to learn to become better marketers.  Speaking at a recent marketing training event, Justin Theng — a former advertising executive who now owns and operates marketing ...

When You See a Business That Truly Stands Out, Ask Yourself - What Distinguishes That Companys Performance from Its Competitors?

Before I take on a client I stop and look at everything about that industry that could gripe, frustrate or irritate a potential customer. I ask people what irritates them. I try to internalize the same problems so I can experience the customer’s frustration when I create my client’s marketing. I write down on paper precisely what aggravating problems I want m...

Guide to Buying a Business

You’ve weighed the pros and cons, and now you’ve made the decision to buy a business. But what’s the next step? Buying a business is a complex and time-consuming process. It requires thorough investigation of the business you plan to buy, and research of the market for its products or services to ensure it’s viable. This guide provides an overview o...

How to Define Which Business is Right For You

Humanity and our environment are going through historically important changes, which we need to navigate more carefully. Technology can leave you vulnerable, but it is not the only challenge we face in business today. I grew up prior to computers and the internet, we had no mobile phones. What we had, was a much simpler version of now. It offered us certain benefits &ndas...

Starting a Business: to Buy a Franchise or Go it Alone?

Starting a business can be a daunting proposition, with the aspiring business owner facing a myriad of tasks, decisions and challenges. Many business functions suddenly become the responsibility of the owner, whether they are skilled in them or not. That’s not to forget the financial risks, which can be life changing in either direction – boom or bust Starting...

How To Lead The Field This Financial Year

The end of the financial year brings with it the thrills of counting the beans of your business wins, or the condolences of tallying up losses. It is a perfect time to take stock of your current position and how you got here. Revise the goals you have set in your business for improved performance and better results.  Ultimately, your goals will be successful only whe...

Buying a business: which is best – an asset or share sale?

Introduction In the sale or purchase of a business, a very important consideration is whether the buyer should purchase the: shares of the company comprising the business; or assets of the business directly from the company itself. This article is focused on the sale and purchase of a business which is operated by a company. For other business structures such as a ...

Why Businesses Fail

Did you know that 97% of all businesses here in Australia are small businesses? And did you also know that over 67% of small business owners don’t make it through to survive their first 5 years? Running a business is not for the faint of heart. Entrepreneurship is undeniably risky. While there are a number of small businesses that perform well and are continuously p...

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