Established for 30 Years by this Current Owner, if it Wasn’t for Retirement, This Business Would Not Be Available for Transfer Now… Not $1 of Marketing/Advertising Has Been Spent Over the Last Half Decade! This Importer, National Wholesaler and Online Provider, Supplies its Large Range of Natural Health and Supplement Products to Wholesale Clients (Mainly) and to Online Consumers, Posting this Wonderful Profitability. All Being Operated from a Home Office – So, Base Anywhere in Australia! Perfect for Any New Owner (Not Required to be a Health Practitioner) Or Added to a Strategically Aligned Health/Medical Operation. Also Includes National and Exclusively Distributed Own Brand, Plus Contract Manufactured Products.
· Being so well-established for many decades means that this importer, national wholesaler and direct to client, web/online provider, offers this large range of natural health and supplement products. Continuing to bask in the commercial glory of receiving ‘inbound’ and passively generated client orders… As, being a wholesale business predominantly, its many substantial business clients provide the highest value invoices, returning to re-order regularly. Even the online based clients return to replenish their supply of natural supplements and products as needed.
· New clients are by way of the website or existing client referrals, mainly.
· All in all, this business simply receives an on-going stream of mainly inbound client orders from clients who trust this brand and its high-quality range. This single owner chooses to work flexible hours, investing an average of 35 hours per week (no weekends). In future, the new owner could outsource the picking, packing and dispatching of products to a 3PL – Logistics operation (option). Making this business a veritable ‘marketing hub’, responsible for generating new and existing client orders, primarily.
· The success enjoyed is based upon the belief that the national market of clients deserves high quality, trusted brands, supplied at value for money prices (larger product sizes i.e. 500 grams). This business also prides itself on supplying its own, exclusively distributed and contract manufactured product options – These proving popular over the long term and come with highly favourable gross profit margins.
· You see, this business is void of high operating costs, making it even more profitable than most, due to receipting 70% of sales from long term and loyal wholesale/reseller businesses, and the balance generated online, or via the direct supply to consumers at higher profit margins.
· The new owner needs no prior industry knowledge or background and is free to base this business anywhere in the nation. Currently based within the idyllic Sunshine Coast region, this owner is also offering an extensive business and product training period. Including an extensive availability on-going, so that the owner can be supported with answers to any questions and guidance when adding new products etc.
· The largest wholesale client represents 10% (approx.) of annual revenue, and this business is proud of its 3,000+ strong client database (not cultivated, actively or directly marketed to for the last 5+ years). Haven’t needed to, as this owner earns sufficient income which has provided ample happiness and lifestyle freedoms.
· Needing no money spent on its product or brand marketing, advertising or even communicating directly to its own clientele. Regular email campaigns could be instigated by the new owner, meaning that this investment stands out as one of those operations that receives ample inbound product orders from its website and via its wholesale/reseller base (password access to the website). Clients can also email or call in their product orders.
· This business offers a diversity of income and attracts many client market segments. These are all ready to be supplied and expanded upon, including the existing web-based product range. The website is also ready for an upgrade and to be marketed via Google, (active SEO/SEM campaigns). Its products could be promoted via Facebook marketing, existing client email campaigning or even listed on 3rd Party web site portals such as eBay, Amazon etc. This owner is at the age whereby proficiency at marketing via socials and online is less than desired, not being interesting nor an attractive task, therefore is not engaged in by this owner…
· This business’s sales continue to be generated via its main branded website.
· This high repeat wholesale and direct online health and supplement product business hasn’t needed any of the above to drive its sales passively and to receive its high rate of inbound product ordering.
· When you have products of this calibre and quality, you come to understand why wholesale/resellers located across the nation and online, seek this business out and purchase so regularly. It is a matter of quality products and a predictable level of quality customer servicing. A dispatch system that includes orders being sent same day mainly, or next day.
· With no marketing, just continual orders, there is such great value in owning and then building from this strong commercial base. Clients simply come to replenish their stock.
· The trend is that clients are seeing their health as an investment, proactively protecting it from potential disease or the costly process of receiving medical attention, diagnosis and subsequent treatments.
· This is one of those under marketed, yet profitable businesses, providing any new owner or an existing, strategically aligned, allied health/medical company with a ‘bolt on’ investment, who can see that the ‘writing is on the wall’ already. The growth within this sector is staggering nationally and world-wide. Hundreds of thousands, if not millions of people are sourcing natural remedies for their health problems.
· This business offers the transfer of many long term and loyal wholesale business clients. Their industries include health food stores, including major brands/franchises, bulk food stores, allied health professionals; naturopaths, chiropractors, physios, doctors, massage therapists, colonic/gastro-intestinal/gut health and any other type of alternative health practitioner can source their products from this provider – and they do, proudly. Plus, direct clients too.
· The commitment is to save the client money when products are freighted. Offering valuable time and providing products that come with many positive benefits, which can be communicated via email and phone, if required (plus website). All are TGA approved and to Australian Standards.
· Enjoy the spoils of a business that does good, fulfilling mainly repeat and new client product orders from a home-based office, that requires minimal overall office and storage area.
· Option exists for a new owner to expand and add more products in future.
· So, come and continue to do good for the greater community, with this brand and business touching many lives, and it involves receiving a phone call, email or web-based order. Pick the product and then ship it, via Aust Post or courier. This simple. It is all about knowing the product range and its benefits (*Extensive product training provided).
· Wholesalers and online consumers love the value for money prices in exchange for high quality products (this business has no need for staff).
The value for money principle extends to this genuinely retiring owner, making this business affordable for you to own and enjoy, all being transferred for just $395K + SAV ($100K approx.)
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