For Sale: Bills Boat Hire — A Sunshine Coast Icon Since 1956
Caloundra / Golden Beach, QLD — Pumicestone Passage
Own a Piece of Queensland History — Turnkey and Trading
There are boat hire businesses, and then there's Bills Boat Hire. Operating from the same Golden Beach location since 1956, this isn't a start-up with hopes and a business plan — it's 70 years of goodwill, generations of loyal customers, and a name every local and visitor to the Sunshine Coast already knows and trusts.
We've had the privilege of owning and running this Sunshine Coast icon for the past 10 years — a genuine lifestyle business, based on the water, in one of the most beautiful spots in Queensland. It's given us a wonderful decade, and now we're ready for our next chapter and moving on. That means this is a genuine, ready-to-go opportunity for someone else to step into the lifestyle and the income we've enjoyed.
This is a rare chance to buy an established, profitable, fully-permitted operation on one of the safest and most popular waterways in Queensland — with everything in place to start earning from day one.
Why Bills Boat Hire Is Different
- 70 years of heritage, proven for a decade under current ownership. Established 1956, same iconic location ever since, and run successfully as a lifestyle business by the current owners for the last 10 years.
- Fully turnkey. Fleet, permits, moorings, website, reviews, SEO, and the Bills name — every piece of the hard work has already been done for you.
- Priceless waterway. Pumicestone Passage is calm, sheltered, and family-friendly — ideal for repeat hire business and glowing reviews.
- Below replacement cost. The asking price sits below what it would cost to simply replace the fleet — let alone rebuild the permits, moorings, and reputation that come with it.
The Fleet
- 4 x BBQ pontoon boats (2 with dual survey — ready for fishing charter work)
- 1 x half-cabin boat
- 4 x tinnies
- 6 x stand-up paddleboards
- 6 x single kayaks
- 6 x double kayaks
- Van (mobile office) and trailer
What's Included in the Sale
- Full fleet as listed above
- Marine Park Permits and Sunshine Coast Council Permit
- 8 moorings — secured and included
- Established website, SEO rankings, and online reviews
- The Bills Boat Hire name and brand
- A proven, repeatable business system — walk in and start operating
Room to Grow
The current owners have built a strong, steady business — but there's real headroom for a new owner to take it further:
- 2 unused moorings at Military Jetty, Golden Beach, ready for expansion
- Chartered tours — two pontoon boats already hold dual survey, opening the door to fishing charters and guided tours as a new revenue stream
- Scope to extend operating hours, seasons, or add new hire categories
The Timing
Buy now and step straight into the Christmas and New Year peak season — historically the busiest and most profitable time of year on the Passage. Ride the summer rush, bank the rewards, then close up and take your own holiday, knowing the business is already earning while you rest.
Why We're Selling
After 10 wonderful years living the lifestyle and building on this iconic business, we're ready for our next chapter. This isn't a distress sale or a business in decline — it's a well-loved, well-run operation being handed over in great shape, with a genuine and simple reason: it's time for us to move on to what's next.
The Opportunity in One Line
A profitable, iconic, 70-year Sunshine Coast business — fully permitted, fully equipped, and ready to run — priced below the cost of the fleet alone, with clear paths to grow.
