Established Fashion Brand | 30k+ Social Following | Scalable eCommerce
Pastel Byron Bay is a premium Australian fashion label with a strong digital footprint, polished branding, and loyal customer base. With an elevated coastal aesthetic and professional brand assets in place, this business is perfectly positioned for its next stage of growth.
What’s Included
- Fully operational eCommerce store (custom Shopify, mobile-optimised)
- Instagram account with 30k+ followers and engaged community
- Established IP including branding, logo, visual identity, and design files
- Manufacturing supply chain (onshore & offshore options)
- $10k+ stock on hand ready for sale
- Professional photography library (campaign, lifestyle, eComm product shots)
- Proven systems for inventory, shipping, and payment integration
Highlights
- 4 years of showroom sales in retail store In Byron Bay
- Strong brand foundations: refined visual identity, consistent tone of voice, premium packaging
- Positioned for scalability – ready for wholesale, influencer collaborations, international shipping
- High-quality content and creative assets delivering strong conversion rates
- Ideal for a buyer seeking to enter or expand within the fashion and eCommerce space
Areas for Growth
Pastel Byron Bay is primed for expansion into:
- Wholesale & retail partnerships (boutiques, showrooms, trade shows)
- Paid digital marketing campaigns (Meta, Google, Pinterest)
- Influencer & affiliate collaborations to increase reach and brand visibility
- International markets (US, UK, NZ) with global shipping capabilities
- New product categories (accessories, resortwear, sustainable capsules)
- Pop-up activations and experiential retail to build brand presence
Opportunity
This is a rare chance to acquire a turnkey fashion business with a polished, market-ready foundation. Whether you’re an entrepreneur, fashion professional, or established retailer looking to diversify, Pastel Byron Bay offers a scalable brand with premium positioning and untapped growth potential.
Enquire now to secure Pastel Byron Bay and take it to the next level!
