36558 Turn-Key Online Fashion Brand - Flexible & Streamlined

Streamlined, home-based, and already stocked in boutiques across Australia, this established women’s sleepwear brand is ready for its next stage of growth!

Specialising in high-quality women’s pyjamas featuring vibrant plains and distinctive prints, the business has built a recognisable brand centred on comfort, colour, and feel-good design. With a loyal customer base and consistent repeat purchases, the brand has carved out a niche within the premium sleepwear market.

Operating entirely online, the business runs from home with minimal overheads. A dedicated e-commerce website and active Instagram presence drive direct-to-consumer sales, while established wholesale relationships see the range stocked in 23 boutiques and gift shops nationwide. This balanced retail and wholesale model provides both brand exposure and diversified revenue streams.

Regular new collection releases maintain customer engagement and encourage repeat purchasing, while strong relationships with stockists support ongoing collaboration and reorder opportunities. The current owners have structured the business with clear role separation covering finance, wholesale coordination, supplier management, production oversight, print selection, and design direction, creating an organised and transferable framework for a new owner.

Key Highlights:
- Established women’s sleepwear brand with loyal customer base.
- Low overhead home-based e-commerce model.
- Stocked in 23 boutiques and gift shops across Australia.
- Direct-to-consumer website supported by active Instagram marketing.
- Consistent release of new collections driving repeat sales.
- Strong supplier and stockist relationships in place.
- Streamlined operations suitable for an individual or small team.

This is a turn-key online fashion brand with proven market validation, established wholesale channels, and clear scope to scale through expanded marketing, influencer collaborations, or broader retail distribution.