This long-term owner is now entering retirement after many decades of ownership. This is one of Australia's most respected toy businesses, offering the market of wholesale and direct online and repeat purchasing clients with a list of exclusively owned and contract manufactured (offshore), direct imported toy products. Clients include school/childcare product wholesalers, major brand portals / online resellers, and small through to major independent toy outlets, nationwide.
Having these exclusive, 100% owned and contract-manufactured brands generate more than half of this operation's multi-million-dollar revenue, means it has commercial protections in spades! A national sales manager is in place, as with warehouse, marketing and admin staff. This business enjoys a high repeat wholesale order and fast-growing online transaction rate and related volume. This business even drops-ships products from its large, Brisbane based warehouse for its many, highly successful and growing online businesses/resellers. Even though for any new owner, this business can be relocated anywhere in Australia.
- This is a fully systemised operation, supported by customised software management systems, and having experienced managers. The owner enjoys doing the supplier deals, and supports by overseeing the product ordering, having played a ‘hands-off role in the day-to-day tasks’, primarily for decades - mainly overseeing this operation.
- This is a solid, highly scalable operation providing any new owner with a high level of commercial security and brand protections. Having a long history of trading and profit generating success. Now this is ready for its new owner or existing operation to step in and flourish, as this owner has, across the many segments of this business’s national market share.
- This operation is primed to be taken even further, nationally.
- Established & Profitable
This business has thrived for nearly more than 3 decades, proving a strength, stability, and profitability within the fast growing Australian market. This track record has provided a consistent year-on-year performance, it continues to deliver strong financial results and remains highly resilient, even during broader economic shifts.
This is a ‘well-oiled profit-making’ machine given all its proven systems, allowing this turn-key operation (not a franchise), with the daily product fulfilment and related tasks managed by staff. Its brand recognition provides a rare opportunity to acquire a trusted and successful operation that stands out among the rest.
This business occupies and dominates its own niche segment!
- Relocatable & Low-Input Ownership Model
Designed with lifestyle support and time flexibilities as key priorities for this owner, this operation could be relocated anywhere in Australia, offering huge potential for a new owner or company to strategically integrate it within an existing operation. It’s currently run with minimal day-to-day involvement from by this owner, thanks to a long term employed, extremely experienced and capable national sales and marketing manager. He who leads the sales team and oversees the national operations.
This personnel is in addition to a warehouse manager. The business structure allows for both lifestyle freedoms and immediate scalability — given its diversity of income channels, and could even be perfect for someone who wants to enjoy what they do, whilst actively build from a very strong profit base. Continue to thrive with this ‘feel-good’ product business. Supplying wholesalers and suppliers (major school wholesalers), even to schools directly, childcare centres, educational facilities, NDIS/Government funded clientele, online re-sellers, post office’s, puzzle, gift, toy, game businesses, newsagencies, museums, zoos, plus major online resellers/portals, the client list goes on – with 1,500 approx. active clients purchasing regularly…
- Market Leader with Exclusive Products
This business is a powerhouse in the Australian wholesale toy and gift space, offering a unique and extensive range of high-quality products. From toys to puzzles, games, plush, and more. Many of these lines are exclusive to this renowned company, offering a unique and high level of commercial protection for any new owner or company. The majority of stock is directly imported, creating a compelling range that appeals to a wide (mainly business to business, wholesale, plus online ordering) customer base and stands out in a competitive market.
- Strong Margins, High Volume
As the direct importer of 100% of its product lines, the business is in full control of its supply, pricing, margins, and product quality. This exclusive access means higher price margins and flexibilities to outdo competitors pricing, yet still pocket high margins. There are no middlemen to pay profits too, and therefore this business doesn’t feel pressure to sacrifice margin to remain competitive, nationally – especially within the online segment! The business operates at high volume and scale now – delivering excellent value to its high number of loyal and mostly long term wholesale business clients, including online resellers, while maintaining strong profitability across the board (as also supplies the client market, passively and direct – having its many product skus listed on a broad base of online reseller portals) In addition to its strong wholesale income base.
- Powerful Online Presence
The business generates a significant portion of its revenue passively through online sales. Around 70% of wholesale clients use this business’s website to place repeat orders, providing reliable and consistent revenue streams. In addition, a growing number of web-based resellers rely on this business’s exclusive product lines to run their own businesses, expanding this brand’s reach and boosting sales without extra cost. This well-developed and high-performance digital infrastructure and resultant sales is a major asset, offering such strong growth potential for the new owner stepping in now!
- Tech-Enabled & Scalable
With streamlined operations and robust inventory management systems in place, this business is well-prepared ad ready for its next phase of growth. Ample untapped potential to integrate already ‘sticky’ inventory ordering systems for wholesale clients, automating even more functions, and expanding the drop-shipping and online-based services. The infrastructure supports scalability and would allow a new owner to quickly grow the business without needing to reinvent systems or workflows.
- Diverse Customer Base
This business serves a broad and stable client base, having remained loyal to this brand and being across many different industries, including toy, puzzle, game, gift businesses, tourist attractions, online resellers, homewares stores, schools, childcare centres, NDIS-related providers, and government-funded organisations. This variety of clients provides stability, repeat revenue, and reduces risk by not relying on any one client’s sales, segment, or season.
- Trusted Supplier Relationships
Decades-long support from the reliable manufacturers gives this business a major competitive edge. Suppliers remain loyal and responsive, producing exclusive lines to the highest Australian government’s safety and quality standards. This relationship ensures consistent product supply, faster lead times, and more control over design and production — allowing this company to stay ahead of trends and maintain its brand integrity. Less impacted by decisions of others or macro events.
- Commercial Security through Exclusive Brands
More than 50% of annual revenue comes from fully owned, exclusive product ranges that are consistently top sellers. Because competitors cannot access these products, the business enjoys strong brand loyalty and a protective market barrier. This level of product control provides long-term commercial security and makes the business highly defensible against both imitation and competition.
- Growth-Ready Infrastructure
Whether it’s expanding the product offering, reaching new customer segments, or increasing its wholesale clientele, drop-shipping and online sales, this business is primed for growth. The current premises offer capacity for scaling operations (with a new, long lease available with the current owner or the option to relocate). Operational systems, staff, and logistics are all in place to support the next phase under new ownership.
- Feel-Good, Purpose-Driven Industry
This isn’t just a business — it’s a brand with heart. The products bring joy, education, and development to children and communities around Australia. Whether it’s a toy business, a supplier to industry, a school/childcare, or a child with additional needs, this business provides items that entertain, inspire, and make a difference. For the next owner, it’s a chance to step into a meaningful, high-performing business with purpose.
This highly successful and well-established business has a smooth operational model, strong profits, and loyal customer base, dedicated to re-ordering, often. With minimal owner involvement required, and skilled managers and team in place, exclusive product lines, and a dominant market position, this is a rare chance to step into a thriving business that’s ideal in nearly every way for continued sales and profit growth. Opportunities like this don’t come along very often, in fact it has taken a wait of nearly 3 and a half decades for this business to become available to transfer to a new owner. Email us now to receive your highly detailed and full information pack.
This is on offer due to retirement and this value reflects just how motivated this owner is to retire after many decades of ownership. All being for just $989K + SAV ($990K approx.).
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