Wilsons Warrnambool & District Real Estate | Trusted Business and Property Sales in South-West Victoria
Local Experts with a Legacy of Integrity
Since 1976, Wilsons has been a consistent presence in the Warrnambool and South-West Victoria property market. Founded by Mark Wilson and now led by Lucas Wilson, the business has remained family-owned, community-focused and guided by a simple principle: always put the client first.
We are not just real estate agents. We are ethical sales professionals who specialise in helping families, investors and business owners achieve the best possible outcome when selling their property or business. Our entire approach is shaped by our mission, which is to prioritise our clients’ interests in every transaction.
A Genuine Local Business Serving Local Business Owners
Wilsons is deeply embedded in the Warrnambool region. We are a local family business, employing and supporting local people, and contributing actively to local causes. With decades of experience and a deep understanding of the regional market, we provide professional guidance backed by unmatched local insight.
From retail outlets and commercial properties to rural holdings and regional service businesses, we help business owners prepare, market and sell their assets with clarity and care.
Led by Experience, Driven by Training
Our Director, Lucas Wilson, brings together traditional values and modern strategy. With a background in science and commerce from the University of Melbourne, Lucas has applied data-driven thinking, digital marketing and client-first strategies to strengthen the Wilsons brand.
The agency has long been committed to ethical selling principles and continuous staff development. Our entire team receives ongoing professional training through SMARTRE Training, Australasia’s leading real estate performance system. This commitment ensures that every broker, agent and team member provides a level of service far beyond the standard licence requirements.
The Smartre Sale: A Method That Puts Sellers First
We proudly use the Smartre Sale method, a selling strategy designed to deliver the best possible outcome for sellers. This approach is focused on:
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Achieving the highest price possible
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Meeting the seller’s preferred timeframes
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Avoiding financial risk
Our process avoids high-pressure tactics and unnecessary vendor-paid advertising. Instead, we provide an ethical, results-driven model that protects both value and peace of mind.
Why Sellers Choose Wilsons
Business and property owners across South-West Victoria trust Wilsons for our:
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Strong reputation built on decades of service
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Personal, family-led approach
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Deep local knowledge of Warrnambool and the surrounding region
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Ethical sales practices with a focus on client wellbeing
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Structured, transparent processes from start to finish
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Active support for local community groups and causes
We are big enough to handle complex sales and small enough to treat every client as a priority.
A Team That Works for You
Our office operates as a true team, with shared goals and a unified commitment to client success. Every member of our team, from sales agents to support staff, is involved in delivering outstanding service.
We believe in lifelong learning. That’s why every Wilsons agent undergoes regular internal and external training to stay sharp, focused and prepared to serve at the highest level.
Our Mission and Core Values
We live by our mission every day:
By putting clients’ interests ahead of our own, we provide the best real estate service available. As a team we bring loyalty, positivity and solutions. We continually improve and contribute to our wider community.
We are guided by five core values:
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Integrity
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Loyalty
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Contribution
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Growth
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Positivity
These are not just words on a page. They guide every conversation, negotiation and decision we make.
A Legacy You Can Trust
Wilsons has helped shape the real estate and business landscape in South-West Victoria for nearly 50 years. We know this region. We know its people. And we know how to bring great outcomes to those looking to sell their property or business here.
When you engage Wilsons, you are not just hiring a brokerage. You are joining a team that will stand by your side, represent your interests and deliver real results.
Contact Wilsons Warrnambool & District Real Estate by filling out the enquiry form today.
We look forward to guiding you through your business or property sale with professionalism, honesty and care.