For nearly 50 years, one name has been synonymous with integrity in the South-West Victoria property market. Wilsons Warrnambool & District Real Estate is the partner for business owners who demand a sales process built on loyalty, proven strategy, and absolute financial safety.
Selling a business or a commercial asset is not the same as selling a house. It is a high-stakes transaction that involves your livelihood, your capital, and often, your legacy. You cannot afford to leave the outcome to chance, nor can you afford to be treated as just another number in a national franchise system.
Since 1976—back when drop-kicks were still a common sight on the footy field at Grassmere—Mark Wilson has been a pillar of the Warrnambool real estate landscape. From those early days of transitioning from livestock to property, to the modern, data-driven era led by his son Lucas Wilson, our firm has remained steadfast in one core belief: Put the client’s interests ahead of our own.
We are a genuine local family business, serving local families and business owners. If you are looking for an agent who combines the traditional values of a handshake deal with the sophisticated marketing of the digital age, welcome to Wilsons.
The Smartre Sale: A Business Approach to Selling
As a business owner, you understand risk versus reward. Unfortunately, the standard real estate model often forces the seller to take all the risk. Agencies demand thousands of dollars in upfront "Vendor Paid Advertising" (VPA) with no guarantee of a result.
At Wilsons, we believe you shouldn't have to pay to find out if we can do our job.
We proudly utilize The Smartre Sale method. This is an ethical, highly effective selling strategy designed to deliver the best possible outcome for the seller, defined by three non-negotiable pillars:
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The Highest Price Possible: Not just a "high" price, but the absolute maximum the market will pay.
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A Sale Within Your Timeframes: We work to your schedule, not an arbitrary auction date.
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No Financial Risk: You pay $0 in marketing costs until the property is sold and you are happy.
This method stands in stark contrast to the volume-based strategies of our competitors. We do not rely on "hope marketing." We rely on negotiation skill, database management, and hard work. By removing the financial risk from you, we place the motivation exactly where it belongs: on us, the agent, to perform.
Leadership: The Perfect Blend of Wisdom and Science
The strength of Wilsons lies in our unique combination of multi-generational experience and modern academic rigour.
Mark Wilson is the foundation of our agency. With over four decades of experience, he has seen every market cycle, every fluctuation, and every trick in the book. His guidance has hatched the careers of many local agents and ensures that old-school integrity remains the heartbeat of our office.
Lucas Wilson, our Director, takes this legacy into the modern era. Lucas was literally born into this industry, his training beginning long before his official start in 1996. However, Lucas brings more than just experience; he brings a scientific edge to sales.
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Academic Excellence: Lucas holds Bachelors of Science and Commerce from the University of Melbourne, majoring in marketing, management, and statistics.
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Modern Expertise: His background in the marine industry and digital marketing ensures your business or commercial asset is presented using cutting-edge online and social media strategies.
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Data-Driven: We don't guess. We use statistics and management principles to target buyers effectively.
This duality—Mark’s wisdom and Lucas’s modern commercial intellect—means you get the best of both worlds.
Commercial and Business Sales Expertise
While we are famous for selling homes, Wilsons is a trusted authority in the sale of commercial freehold and business assets across the district.
We understand that selling a retail outlet, a rural holding, or a service business requires a different conversation than selling a residence. It requires an understanding of yields, zoning, potential, and commercial value.
Our team has successfully handled sales ranging from:
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Iconic Local Hotels: Such as the Nelson Hotel.
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Retail & Industrial Sites: From high-street shops in Warrnambool to industrial warehousing in Terang.
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Development Sites: connecting land owners with developers.
We apply the same "Smartre Sale" principles to your business asset: strict confidentiality where required, qualified vetting of buyers to protect your sensitive data, and skilled negotiation to maximize your return.
Obsessive Training: The "Kaizen" Philosophy
In real estate, the barrier to entry is low. The technical qualifications required to sell your most valuable asset are surprisingly easy to attain. We believe this is not good enough.
At Wilsons, we insist that every member of our team embark on an obsession with constant learning. We follow the philosophy of Kaizen—continuous improvement.
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SMARTRE Training: We are part of the Pittard Training Group (now SMARTRE Training), Australasia’s leading real estate education body.
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Negotiation Skills: We train weekly on negotiation tactics. When a buyer makes an offer on your business, you need a negotiator, not just a messenger. Our training ensures we can bridge the gap between a buyer’s offer and your asking price.
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Ethics & Client Care: Influenced by industry legends like Neil Jenman, our training focuses on ethics. We believe that if you treat people right, the results follow.
This commitment to training is the single biggest point of difference between us and our competitors. When you hire Wilsons, you are hiring a team that practices their craft every single day.
A Genuine Local Team
We have previously been part of a large nationwide chain, but we made a deliberate choice to rebrand as an independent agency. Why? Because we would rather support our local community than line the pockets of nationwide franchise executives.
Wilsons is for Warrnambool.
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Community First: We pour our resources back into sponsorships of local clubs, charities, and individual causes.
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The TEAM Approach: We believe that Together Everybody Achieves More. Our office does not operate as a group of lone wolves fighting for commissions. Our support staff, sales agents, property managers, and leadership work as a family.
When you employ Wilsons, you are investing in the best result for yourself, but by extension, you can feel wonderful about the fact that you are supporting the Warrnambool district.
Our Values: Lived, Not Just Spoken
Our mission statement is simple: “By putting clients’ interests ahead of our own, we provide the best real estate service available.”
We are guided by five core values that dictate every decision we make:
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Integrity: We tell the truth, even when it’s hard.
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Loyalty: We are in your corner, always.
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Contribution: We give back to the region that supports us.
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Growth: We never stop learning.
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Positivity: We bring solutions, not problems.
Secure Your Legacy with Wilsons
You have built a business or a property portfolio through hard work. Do not risk the sale with an agent who relies on expensive advertising and high-pressure tactics.
Choose the agency that offers a Risk-Free Guarantee. Choose the agency with 50 years of local history. Choose the team that puts you first.
Ready to discuss the value of your business or property? Contact Lucas Wilson and the team today for a confidential consultation.