Business Advice

9 Ways to Create an Iconic Brand That Wont Date

Here today. Gone tomorrow. Such is the life of many brands in the fast paced digital world we now live in.  The challenge for any brand, is how a brand can can effectively express it's own essen...

By Stella Gianotto 11/10/2019
Competitive Marketing - Up Yours

Working on your business, not in your business, is the prevailing wisdom among businesses at the moment but growthcoaches.co founder Justin Theng said that it’s beneficial for entrepreneurs to l...

By Justin Theng 26/09/2019
When You See a Business That Truly Stands Out, Ask Yourself - What Distinguishes That Companys Performance from Its Competitors?

Before I take on a client I stop and look at everything about that industry that could gripe, frustrate or irritate a potential customer. I ask people what irritates them. I try to internalize the sa...

By Bob Lyon 12/09/2019
Where Advertising Stops, and Marketing Doesn't Go

Branding is, where advertising stops, and marketing doesn’t go. Back in the day, cattle were branded to help protect breeders and buyers from rustlers. Today’s iconic brands are often for...

By Stella Gianotto 05/04/2019
Do you want your brand to be seen and heard?

PR is a powerful marketing tool that can introduce your brand to new audiences. However, to achieve the best results, it’s important to understand how it fits into your overall marketing strateg...

By Jules Brooke 27/03/2019
Five steps to Securing Private Equity Investors For Your Business

Being successful in securing equity investment from private investors is about more than just the nature of the deal, the team, the financial viability, and the supporting market data. You also need t...

By Paul Lange 24/07/2018
The Pros and Cons of Borrowing from Family to Buy a Franchise

Although bank interest rates are at record lows in Australia, many potential franchisees still can’t raise the finance to acquire a franchise and are increasingly turning to non-bank lenders, pa...

By Jason Gehrke 06/08/2017
Why Character is More Important Than Skill Set When Selecting a Franchisee

While more people are taking up franchising as a way to buy a job, a communications expert is warning franchisors to think carefully about who they sell a franchise to, rather than focussing on simply...

By Advanced Business Abilities 26/05/2017
10 reasons why franchisees fail

After more than 25 years in franchising, I’ve seen both franchisees and franchisors achieve spectacular success, and others lose it all. There is no such thing as a sure bet in business, but fr...

By Jason Gehrke 19/03/2017
Is Buying A Franchise Like Buying A House?

The words “buy” and “sell” are often used in relation to the acquisition and transfer of franchise businesses, but what do franchisees actually buy? The overwhelming majority ...

By Jason Gehrke 04/04/2012