Business Advice

Finding and Delivering Value in Challenging Times

In the current marketplace, it’s easy to say that your franchise can’t afford to invest in innovation, training or new initiatives. But can you really afford not to? It might be a new year, but the challenges facing small business and, in particular, franchising are familiar ones. In the economic briefings and forecasts I’ve attended, the message has be...

Supporting Your Small Business

The Australian Taxation Office offer a range of tools and services to help make it easier for you to get your tax and superannuation right, and to help your business thrive. Owning and operating a business comes with many rewards, but also a lot of work. The Australian Taxation Office knows business owners often have a lot to manage and have provided information on some c...

News Laws in 2020 that will Affect Small Businesses

Within the last 6 months there have been a number of changes to laws that are relevant to small businesses. Whether you’re an owner looking to sell or a prospective buyer, it’s important to understand how these changes can affect you. As the new year has rolled in, most business owners will be in the early stages of carrying out their strategic plans with hope...

Is Now Your Time?

Unlike Real Estate agents, who need to understand the readily available comparative house and sales data, professional Business Brokers should be able to source comparative business and sales data which is not readily available to most business professionals. Is now your ideal time to buy or sell a business or franchise? If so, you will need a qualified team of industry p...

COVID 19 Response Plan For Businesses

With the Coronavirus officially gaining pandemic status, many businesses are forced to close their doors. If you’re not there yet, it is a great idea to create a COVID 19 response plan to keep your business productive should you have to shut down for a period of time. Is your team prepared to work from home? They may say they have a home computer, but can it perform ...

How to pick the right franchise In 2020

As a rule of thumb, I recommend that a first-time potential franchisee be prepared to spend at least one hour of research for each thousand dollars they are looking to invest in a business.  Franchising continues to appeal to existing Australians who are looking to become self-employed, as well as new arrivals who qualify for business migration visas as a method of o...

9 Ways to Create an Iconic Brand That Wont Date

Here today. Gone tomorrow. Such is the life of many brands in the fast paced digital world we now live in.  The challenge for any brand, is how a brand can can effectively express it's own essence, it's true 'WHY" and cut through all the social 'noise' in a way that’s more easily digested by those who will buy from you.  As world famous Tennis star Andre ...

Competitive Marketing - Up Yours

Working on your business, not in your business, is the prevailing wisdom among businesses at the moment but growthcoaches.co founder Justin Theng said that it’s beneficial for entrepreneurs to learn to become better marketers.  Speaking at a recent marketing training event, Justin Theng — a former advertising executive who now owns and operates marketing ...

When You See a Business That Truly Stands Out, Ask Yourself - What Distinguishes That Companys Performance from Its Competitors?

Before I take on a client I stop and look at everything about that industry that could gripe, frustrate or irritate a potential customer. I ask people what irritates them. I try to internalize the same problems so I can experience the customer’s frustration when I create my client’s marketing. I write down on paper precisely what aggravating problems I want m...

Where Advertising Stops, and Marketing Doesn't Go

Branding is, where advertising stops, and marketing doesn’t go. Back in the day, cattle were branded to help protect breeders and buyers from rustlers. Today’s iconic brands are often forged by unscrupulous knock-offs to mislead the gullible consumer. But, increasingly, the very word ‘brand’ has become the wild west of marketing and is used by mark...

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