Business Advice

9 Ways to Create an Iconic Brand That Wont Date

Here today. Gone tomorrow. Such is the life of many brands in the fast paced digital world we now live in.  The challenge for any brand, is how a brand can can effectively express it's own essence, it's true 'WHY" and cut through all the social 'noise' in a way that’s more easily digested by those who will buy from you.  As world famous Tennis star Andre ...

Competitive Marketing - Up Yours

Working on your business, not in your business, is the prevailing wisdom among businesses at the moment but growthcoaches.co founder Justin Theng said that it’s beneficial for entrepreneurs to learn to become better marketers.  Speaking at a recent marketing training event, Justin Theng — a former advertising executive who now owns and operates marketing ...

When You See a Business That Truly Stands Out, Ask Yourself - What Distinguishes That Companys Performance from Its Competitors?

Before I take on a client I stop and look at everything about that industry that could gripe, frustrate or irritate a potential customer. I ask people what irritates them. I try to internalize the same problems so I can experience the customer’s frustration when I create my client’s marketing. I write down on paper precisely what aggravating problems I want m...

Where Advertising Stops, and Marketing Doesn't Go

Branding is, where advertising stops, and marketing doesn’t go. Back in the day, cattle were branded to help protect breeders and buyers from rustlers. Today’s iconic brands are often forged by unscrupulous knock-offs to mislead the gullible consumer. But, increasingly, the very word ‘brand’ has become the wild west of marketing and is used by mark...

Do you want your brand to be seen and heard?

PR is a powerful marketing tool that can introduce your brand to new audiences. However, to achieve the best results, it’s important to understand how it fits into your overall marketing strategy. PR – or Public Relations – is the art of spreading awareness about your brand, product or service through positive media coverage. This is usually achieved thro...

Five steps to Securing Private Equity Investors For Your Business

Being successful in securing equity investment from private investors is about more than just the nature of the deal, the team, the financial viability, and the supporting market data. You also need to understand the mindset of investors because it should influence everything you do to present your deal in the best possible light. For the last thirty years, Paul Lange, fo...

The Pros and Cons of Borrowing from Family to Buy a Franchise

Although bank interest rates are at record lows in Australia, many potential franchisees still can’t raise the finance to acquire a franchise and are increasingly turning to non-bank lenders, particularly their parents and family members. The Franchise Advisory Centre estimates around 10% of new franchisees are now funded or underwritten by family finance, which it ...

Why Character is More Important Than Skill Set When Selecting a Franchisee

While more people are taking up franchising as a way to buy a job, a communications expert is warning franchisors to think carefully about who they sell a franchise to, rather than focussing on simply selling a licence to anyone keen to buy it. Mike Irving of Advanced Business Abilities says some franchisees lack the right personality profile and disposition to make their...

10 reasons why franchisees fail

After more than 25 years in franchising, I’ve seen both franchisees and franchisors achieve spectacular success, and others lose it all. There is no such thing as a sure bet in business, but franchising helps reduce the risks of small business by providing a supported environment utilising both the resources of the franchisor, and the community of franchisees operat...

Is Buying A Franchise Like Buying A House?

The words “buy” and “sell” are often used in relation to the acquisition and transfer of franchise businesses, but what do franchisees actually buy? The overwhelming majority of people who are attracted to franchising are first timers in business who are drawn by the branding, support and infrastructure provided by a franchise chain that takes the ...

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