The Ultimate Guide to Buying a Food Truck Business cover image
23 Jul 2024

The Ultimate Guide to Buying a Food Truck Business


Food trucks have become a beloved staple in Australia's culinary landscape, offering a delectable blend of convenience, creativity, and community engagement.

Picture this: a bustling street corner adorned with colourful trucks, each serving up mouth-watering dishes from around the globe.

It’s no wonder that the food truck industry is booming down under, driven by a growing appetite for diverse, high-quality street food.

With annual revenues surpassing A$1.2 billion, the number of entrepreneurs hitting the road is skyrocketing.

From gourmet burgers to exotic fusion dishes, food trucks represent a dynamic and profitable business opportunity, rolling out flavours that capture the hearts and taste buds of Aussies everywhere.


The rise of the food truck phenomenon can be traced back to our collective love for food and festivity.

These mobile kitchens are not just about the food; they bring people together, create vibrant street scenes, and add a dash of excitement to everyday dining.

Did you know that the average Australian spends about A$60 per visit to a food truck, often indulging in gourmet experiences that rival those of high-end restaurants?

Fun fact: some of the most popular food trucks in Australia, like Mr. Burger in Melbourne and Eat Art Truck in Sydney, have gained cult followings, turning casual eaters into loyal fans.

This guide delves into the ins and outs of the food truck industry, providing essential insights for prospective buyers.

Whether you’re dreaming of crafting gourmet delights or serving up innovative street eats, understanding the lay of the land is the first step towards driving your success in this tasty venture.

The Food Truck Revolution: From Fast Food to Gourmet Delights


The food truck industry, a dynamic segment of the Fast Food and Takeaway Food Services sector, is evolving rapidly to meet changing consumer preferences.

With a heightened awareness of nutritional content, consumers are increasingly choosing healthier options.

Fast food brands have responded by offering a range of premium, healthier choices with less fat, sugar, and salt.

This shift has led to an influx of new players providing high-quality fast food options, such as salad and juice bars and sushi trucks.

The COVID-19 pandemic and trading restrictions have impacted fast food outlets, but revenue has grown at an annualised 2.1% over the past five years, reaching $23.2 billion in 2022-23, with an expected jump of 11.4%.


In March 2020, the Federal Government imposed trading restrictions on all non-essential businesses to curb the spread of COVID-19.

This led to the closure of dine-in operations and reduced foot traffic due to work-from-home and remote learning setups.

The increased use of online delivery platforms supported revenue but also squeezed profit margins with commissions up to 35% of the order value.

Despite these challenges, the food truck and takeaway model, already geared towards takeaway, managed relatively well.


Looking ahead, the convenience of fast food and improved nutritional offerings will drive industry expansion.

Fast food trucks will continue to diversify their menus, incorporating healthier options to cater to changing consumer tastes and dietary needs.

Revenue is projected to grow at an annualized 1.6% over the next five years, reaching $25.1 billion by 2027-28.

However, the increasing reliance on online delivery platforms may limit profitability growth.

Types of Food Truck Businesses

Gourmet Food Trucks

These trucks elevate street food to a fine dining experience on wheels.
They often feature upscale ingredients, creative menus, and unique culinary techniques, transforming everyday meals into gastronomic delights.
Popular offerings include gourmet burgers, artisanal sandwiches, and high-end desserts like crème brûlée.
Gourmet food trucks can charge premium prices, with some items costing as much as a meal in a sit-down restaurant.
In fact, a single gourmet burger can fetch up to A$20, rivalling top-tier bistro prices. Some trucks even boast celebrity chefs, turning them into a foodie’s paradise.


Ethnic Cuisine Trucks

Specialising in dishes from specific regions or countries, these trucks bring international flavours to local streets.
From spicy Mexican tacos to fragrant Thai street noodles, ethnic food trucks cater to adventurous eaters eager to explore new tastes.
Ethnic cuisine trucks often enjoy a loyal customer base, drawn by the authenticity and uniqueness of their offerings.
For example, the popularity of Middle Eastern kebabs and Japanese sushi rolls on the streets of Sydney highlights Australia's multicultural palate.
A study found that nearly 60% of Australians prefer trying new cuisines at food trucks.


Fusion Food Trucks

Blending elements from different culinary traditions, fusion trucks create innovative and exciting dishes.
Think Korean BBQ tacos or sushi burritos—these trucks attract foodies who crave novelty and bold flavours.
Fusion food trucks can generate significant buzz and media attention, driving high foot traffic and sales.
They often become social media sensations, with dishes like "pho-ritto" (pho burrito) gaining viral fame.
A successful fusion food truck can see a 25% increase in sales following a viral post.


Dessert Trucks

Specialising in sweet treats, dessert trucks offer everything from gourmet ice cream to freshly baked pastries.
They are particularly popular at events and festivals, where people are looking for a sweet indulgence.
Dessert trucks often have lower ingredient costs compared to savoury food trucks, resulting in higher profit margins.
For instance, the cost of producing a scoop of artisanal ice cream is significantly lower than that of a gourmet burger, allowing dessert trucks to achieve profit margins upwards of 70%.


Healthy and Organic Food Trucks

Catering to health-conscious consumers, these trucks focus on fresh, organic, and often locally sourced ingredients.
Offerings include salads, smoothies, and vegan dishes that appeal to a growing segment of the population.
With the trend towards healthy eating, these trucks can attract a dedicated following of regular customers.
According to a recent survey, 40% of Australians are willing to pay more for organic and sustainably sourced food, making these trucks a profitable venture.


Coffee and Beverage Trucks

Specialising in drinks, these trucks serve a variety of beverages such as specialty coffee, fresh juices, and craft sodas.
They are a hit at morning markets, business districts, and events.
Beverage trucks often enjoy lower operational costs and can serve a high volume of customers quickly.
A well-placed coffee truck in a busy business district can sell over 200 cups of coffee a day, turning a significant profit thanks to the low cost of goods sold.


Event and Catering Trucks

These trucks focus on private events and corporate catering, providing a mobile dining solution for parties, weddings, and company functions.
Event and catering trucks can command higher prices per service, often resulting in lucrative deals for the owners.
An event-focused food truck can charge anywhere from A$500 to A$5,000 per event, depending on the size and scope, making it a highly profitable niche within the industry.


Eco-Friendly and Sustainable Food Trucks

A new wave of food trucks is focusing on sustainability, using eco-friendly packaging, locally sourced ingredients, and renewable energy.
These trucks cater to environmentally conscious consumers who prioritise green living.
Eco-friendly food trucks not only appeal to a niche market but also often benefit from lower operational costs in the long run due to their sustainable practices.
A study shows that 65% of Australians prefer businesses that are environmentally friendly, giving these trucks a competitive edge.


Breakfast and Brunch Trucks

These trucks cater to the early birds, offering breakfast and brunch items like avocado toast, acai bowls, and gourmet breakfast sandwiches.
They are popular in business districts and at morning markets.
Breakfast is the most profitable meal for restaurants, and the same goes for food trucks.
A breakfast food truck can capture the morning rush and generate substantial revenue before noon, making it an attractive option for entrepreneurs.


With such a diverse range of options, the food truck industry offers something for every culinary passion and business ambition.
Whether you're serving up gourmet delicacies or healthy organic fare, there's a food truck niche that can turn your culinary dreams into a thriving business.

Rolling into the Future: Food Truck Trends and Forecasts


Pandemic Pivots: Food Trucks on the Move

The COVID-19 pandemic turned the food truck industry on its head.
When dine-in options were off the table, restaurants upped their takeaway game, creating fierce competition for food trucks.
Economic uncertainty further dampened spending on gourmet street food.
With remote work reducing foot traffic, food trucks faced challenges. 

Yet, the rise of online delivery platforms provided a lifeline, balancing out the decline in on-site sales.


As restrictions lift and office life resumes, food trucks are seeing a resurgence. 

The demand from busy professionals and urban dwellers is driving a revival in sales.


Health Craze Hits the Streets

Australians' focus on health is revolutionising the food truck scene. 

With obesity rates climbing, consumers are more conscious of their dietary choices. 

Food trucks are responding with healthier, premium options like salads, juices, and sushi. Initially seen as a fad, these healthier offerings are now solidifying their place in a competitive market.


Quality Over Quantity: The New Mantra

The Australian food culture is shifting towards quality, and food trucks are keeping pace. 

There's a growing demand for premium meals and high-quality ingredients. 

This trend has given rise to gourmet food trucks offering upscale dining experiences on wheels. 

From artisanal sandwiches to gourmet burgers, these food trucks are redefining street food.


Battling the Big Players: Supermarkets and Convenience Stores

Supermarkets are expanding their ready-to-eat meal options, posing a threat to food trucks. 

With convenience stores also offering quick meal solutions, food trucks face stiff competition. 

Additionally, meal plan delivery services are capturing market share, providing another layer of competition for food trucks.

Future Outlook


Healthy and Premium Fast Food: The Way Forward

Traditional fast food is struggling to shake off its unhealthy image, paving the way for healthier alternatives. 

Food trucks focusing on nutritious, low-fat, and low-sugar options are set to thrive. 

Premium products with higher margins will also gain popularity, driving revenue growth.


Plant-Based Revolution on Wheels

As consumers shift towards plant-based diets, food trucks are adapting. 

The demand for meat alternatives and plant-based meals is rising, with major players already offering vegan options. More food trucks will follow suit, catering to specific dietary needs and preferences.


Digital Dining: The Rise of Online Delivery

The reliance on online delivery platforms will continue to grow. 

While these platforms offer access to a broad customer base, high commission fees can limit profitability. 

Despite this, the convenience and popularity of these platforms will keep food trucks engaged.


Refranchising: A Strategic Shift

To maintain profit margins, many food trucks are adopting refranchising strategies. 

This approach helps reduce operational costs but can limit control over quality and pricing. 

Balancing these trade-offs will be crucial for food trucks looking to thrive in a competitive market.


Supermarkets and Cafes: The Emerging Rivals

Supermarkets are enhancing their prepared meal offerings, and cafes are targeting the lunchtime market with healthy, convenient options. 

Food trucks will need to continually innovate and improve menu quality to stay competitive and attract discerning consumers.

The Irresistible Advantages of Going Mobile


In the vibrant and ever-evolving world of culinary arts, food trucks stand out as a beacon of innovation and opportunity. 

These mobile kitchens have revolutionised the way we experience food, blending convenience with creativity and allowing chefs to bring their unique flavours directly to the people. 

But what makes investing in a food truck business such an enticing prospect? 

Let's dive into the myriad advantages that make food trucks a deliciously smart choice for aspiring entrepreneurs.

  • Low Startup Costs
    Compared to traditional brick-and-mortar restaurants, food trucks require a lower initial investment, making them accessible to a broader range of entrepreneurs and reducing financial risk.
    With the ability to start a food truck business for as little as A$50,000, it's a cost-effective way to enter the food industry.
    This affordability allows for a quicker return on investment and the flexibility to allocate funds to other areas such as marketing or equipment upgrades.
    A fully equipped food truck can cost significantly less than renovating a traditional restaurant space, giving you more bang for your buck.


  • Flexibility and Mobility
    Food trucks can go where the customers are, whether it's a busy city street, a local festival, or a private event.
    This mobility allows owners to test different markets and locations, optimising for the most profitable spots.
    Flexibility also means you can adapt your menu based on customer preferences and seasonal trends.
    Imagine serving hearty soups in the winter and refreshing smoothies in the summer, all from the same kitchen on wheels.
    This ability to pivot quickly is a significant advantage over stationary eateries.


  • Strong Community Presence
    Food trucks often become beloved fixtures in their communities, known for their unique offerings and personal service.
    This strong local presence can lead to a loyal customer base and word-of-mouth referrals.
    Participating in local events, partnering with other businesses, and engaging in community activities can further enhance your visibility and reputation.
    In fact, food trucks that actively participate in community events tend to see a 20% increase in their customer base, cementing their status as local favourites.


  • Creative Freedom
    Running a food truck allows for significant creative expression in both menu design and branding.
    Owners can experiment with new recipes, offer limited-time specials, and create a distinct brand personality.
    This creativity can help differentiate your truck in a competitive market.
    For instance, a food truck specialising in gourmet grilled cheese sandwiches can play with various cheese combinations, bread types, and toppings to keep the menu exciting and innovative.
    The sky's the limit when it comes to creativity on wheels.


  • Scalability
    Successful food truck businesses can expand by adding more trucks, catering services, or even transitioning to a permanent location.
    This scalability offers growth opportunities without the need for significant upfront investment.
    Many successful food truck owners have turned their mobile ventures into thriving restaurant chains.
    For example, the popular food truck "Frankie's Pies" expanded from a single truck to multiple locations and even a few brick-and-mortar restaurants, showcasing the potential for growth within this industry.


  • High Profit Margins
    With lower overhead costs compared to traditional restaurants, food trucks often enjoy higher profit margins.
    By managing food costs, labour, and location fees effectively, owners can maximise their earnings.
    Popular food trucks can generate impressive daily revenues, particularly in high-traffic areas or during events.
    On average, food trucks can expect profit margins between 20% to 30%, which is higher than the typical restaurant margin of 10% to 15%.
    This financial efficiency allows for reinvestment in the business, further fuelling growth.


  • Diverse Revenue Streams
    Food trucks can generate income from multiple sources beyond just street vending.
    Catering for private events, corporate functions, and festivals can provide substantial additional revenue.
    Some trucks also offer cooking classes or sell branded merchandise, adding yet another layer of income.
    Diversifying your revenue streams not only boosts profitability but also helps mitigate risks during slower periods.
    For instance, a food truck that provides catering services can secure large contracts that provide steady income throughout the year.


  • Lower Risk
    Operating a food truck involves lower financial risk compared to a traditional restaurant.
    The initial investment is lower, and if a particular location or menu item doesn't perform well, you can quickly change your strategy without incurring significant losses.
    The ability to move locations and adapt to market trends reduces the risk of business failure.
    Moreover, the food truck industry is often less susceptible to economic downturns as consumers continue to seek affordable dining options even in tough times.


  • Culinary Trends and Innovation
    Food trucks are often at the forefront of culinary trends, introducing new and exciting flavours to the market.
    This ability to innovate and stay ahead of the curve attracts a diverse and adventurous customer base.
    For example, many food trucks have been pioneers in the vegan and plant-based food movement, offering creative and delicious options that cater to a growing market.
    By embracing and driving culinary trends, food trucks can maintain a competitive edge and keep customers coming back for more.


  • Enhanced Customer Interaction
    Food truck owners and staff often enjoy direct interaction with customers, fostering a strong sense of community and loyalty.
    This personal touch can enhance the overall customer experience, leading to repeat business and positive word-of-mouth.
    Engaging directly with customers allows for immediate feedback and the opportunity to tailor the menu to meet their preferences.
    This level of interaction is often more challenging to achieve in a traditional restaurant setting, making it a unique advantage for food trucks.


Owning a food truck is more than just a business venture; it's a lifestyle that offers flexibility, creativity, and the potential for significant financial rewards. 

With the right approach, a food truck can become a beloved part of the community and a highly profitable enterprise. 

So, if you're passionate about food and eager to embark on a culinary adventure, investing in a food truck might just be the perfect recipe for success.

Pricing Landscape in Food Truck Businesses


The Australian food truck market offers a smorgasbord of investment opportunities, each with unique price points and potential for growth. 

Whether you're a novice entrepreneur or a seasoned restaurateur, there's a food truck that fits your budget and business ambitions. 

Here’s a detailed snapshot of what you can expect:


  1. Entry-Level Options: Affordable Launch Pads
    Starting at around A$50,000, entry-level food trucks often include basic equipment and a simple menu.
    These trucks are ideal for entrepreneurs looking to start small and grow their business over time.
    Examples include refurbished trucks or second-hand vehicles equipped for basic food service.
    These options allow you to dip your toes into the industry without breaking the bank.
    According to, you can find functional and well-maintained second-hand trucks in this price range, perfect for testing your business concept with minimal financial risk.


  1. Mid-Range Opportunities: The Sweet Spot
    Ranging from A$100,000 to A$200,000, mid-range food trucks typically come with more advanced equipment and a well-developed menu.
    These trucks are suitable for those looking to make a more substantial investment and offer a wider range of dishes.
    Mid-range trucks often have established routes and a loyal customer base, providing a solid foundation for growth.
    Many of these trucks boast specialised equipment such as high-capacity grills or state-of-the-art refrigeration units, enabling you to serve more complex and diverse menus.
    Investing in a mid-range truck can be a strategic move to balance initial costs with potential profitability.


  1. High-End Investments: The Culinary Titans
    Premium food trucks can cost upwards of A$200,000, featuring state-of-the-art equipment, custom designs, and a gourmet menu.
    These trucks are often owned by established chefs or restaurateurs looking to expand their brand.
    High-end food trucks may also include catering capabilities and specialised cooking facilities, allowing for a versatile and high-volume service.
    According to listings on, these trucks often come with a strong brand presence and a loyal customer following, ensuring immediate cash flow.
    A high-end investment can position your food truck as a top-tier dining destination on wheels, attracting food enthusiasts and media attention alike.

Investment Insights: Maximising Your Returns

To maximise your investment, consider buying a well-maintained used truck or investing in a custom-built truck tailored to your specific needs. 

Financing options are available from many Australian banks, often with favourable terms due to the growing popularity and profitability of food trucks. 

For instance, a loan with a low-interest rate can make it easier to manage monthly payments while you establish your business. 

Additionally, some banks offer specialised financing packages for food trucks, recognising the unique needs and potential of this mobile business model.

Money-Saving Tips: Smart Spending


  • Buy Second-Hand: A used food truck can save you a significant amount of money.
    Ensure it’s in good condition and meets all regulatory standards.

  • Lease Instead of Buy: Leasing a food truck can reduce initial costs and allow you to test the waters before committing to a purchase.

  • DIY Renovations: If you’re handy, consider doing some of the renovation work yourself.
    This can drastically reduce setup costs.

  • Bulk Purchasing: Buy ingredients and supplies in bulk to take advantage of discounts.
    Partnering with local suppliers can also reduce costs and enhance your menu’s freshness.

  • Seasonal Menus: Designing your menu around seasonal ingredients can lower costs and appeal to customers seeking fresh, in-season dishes.

Investment for Profitability: Strategic Spending


  • High-Quality Equipment: Investing in durable, high-quality equipment can reduce long-term maintenance costs and improve service efficiency.

  • Branding and Marketing: A strong brand and effective marketing strategy can attract more customers and build a loyal following.
    Consider professional branding services to create a memorable and appealing image.

  • Technology Integration: Invest in a reliable point-of-sale system and customer relationship management software to streamline operations and enhance customer experience.

  • Employee Training: Well-trained staff can significantly improve service quality and customer satisfaction.
    Invest in training programmes to ensure your team is skilled and motivated.

Future Trends: Staying Ahead of the Curve

Staying informed about industry trends can help you make strategic decisions.
The food truck industry is evolving with trends like eco-friendly operations, digital ordering systems, and innovative menu offerings.
Investing in sustainable practices or advanced technology can give your food truck a competitive edge and appeal to a broader audience.


Embarking on a food truck business offers a unique blend of low startup costs, flexibility, and high-profit potential. 

Whether you start with a budget-friendly truck or dive into a premium investment, the key to success lies in strategic planning, smart spending, and continuous innovation. 

With the right approach, your food truck can roll out more than just delicious dishes—it can drive substantial profits and long-term success.

Franchise vs. Independent: Navigating Food Truck Business Models

Choosing between a franchise and an independent food truck is one of the most crucial decisions you'll make when entering the mobile culinary industry. 

Each model offers distinct advantages and challenges that can significantly impact your operation and success. 

Let's dive into the specifics of both options to help you make an informed choice.


Franchise Food Trucks




  • Brand Recognition: Franchises benefit from established brand recognition, attracting customers who are already familiar with and trust the brand.
    This can lead to a quicker return on investment and more consistent business.
    For example, a food truck operating under a well-known brand can immediately tap into a loyal customer base, ensuring steady traffic from day one.

  • Support and Training: Franchise owners receive comprehensive training and ongoing support from the franchisor.
    This includes operational guidance, marketing assistance, and access to bulk purchasing agreements.
    This support can be invaluable, especially for first-time entrepreneurs who may lack experience in the food industry.
    The franchisor often provides detailed manuals, operational procedures, and training sessions to ensure franchisees maintain high standards.

  • Proven Business Model: Franchises operate on a tested business model, reducing the risks associated with starting a new business.
    This includes standardised recipes, supplier networks, and operational procedures.
    By following a proven system, franchisees can avoid many common pitfalls that independent owners might encounter.
    This reliability can be particularly appealing in the competitive food truck market.




  • Initial and Ongoing Fees: The cost of purchasing a franchise can be high, with initial franchise fees and ongoing royalties that can eat into profits.
    These fees can range from A$20,000 to A$50,000 upfront, plus a percentage of monthly sales.
    While this investment buys you brand recognition and support, it also reduces your net income, potentially making it harder to achieve high profitability.

  • Operational Restrictions: Franchise agreements often come with strict guidelines that limit your ability to innovate or make independent decisions about the menu, pricing, and branding.
    This lack of flexibility can be frustrating if you have unique ideas or want to adapt quickly to local market trends.
    For instance, you may be restricted from introducing a seasonal dish that you believe would be a hit with local customers.

  • Market Saturation: In some areas, multiple franchise units can lead to market saturation, reducing the potential for high profits for each individual truck.
    If the market is already crowded with several trucks from the same franchise, you may find it challenging to stand out and attract a sufficient customer base to ensure profitability.

Independent Food Trucks




  • Operational Freedom: Independent owners have complete control over all aspects of their business, from the menu to the branding.
    This freedom allows for creativity and quick adaptation to market trends.
    You can experiment with new recipes, change your menu frequently, and create a unique dining experience that reflects your vision and culinary passion.

  • No Franchise Fees: Without the burden of franchise fees, independent owners can enjoy higher profitability.
    The savings can be reinvested into the business for marketing, equipment upgrades, or expansion.
    This financial flexibility can be crucial for growth, allowing you to build a robust business over time.

  • Personal Branding: Building a unique brand identity can attract a loyal customer base and set your truck apart from competitors.
    Personal branding also allows for stronger connections with the local community.
    By developing a distinctive style, engaging with customers on social media, and participating in local events, you can create a loyal following that supports your business through thick and thin.




  • Brand Building: Independent owners need to build their brand and customer base from scratch, which can take time and significant marketing effort.
    Unlike franchisees who benefit from an established reputation, independent operators must work hard to gain recognition and trust in the market.
    This often involves extensive marketing campaigns, community engagement, and consistent quality to build a solid customer base.

  • Higher Initial Effort: Starting an independent truck requires thorough planning and execution, from sourcing equipment to developing recipes and marketing strategies.
    This can be a daunting task, particularly for those new to the food industry.
    The initial setup phase demands a lot of time, effort, and resources to ensure everything runs smoothly.

  • Supply Chain Management: Independents need to establish and manage their supply chains, which can be time-consuming and may not benefit from the economies of scale that franchises enjoy.
    Securing reliable suppliers, negotiating prices, and ensuring consistent quality can be challenging without the collective bargaining power of a franchise network.
    Efficient supply chain management is essential to maintaining profitability and service quality.

Examples and Considerations

Imagine an independent food truck specialising in organic, farm-to-table cuisine.
This truck can leverage its unique selling proposition to attract health-conscious consumers who value sustainability.
However, the owner must invest heavily in branding, marketing, and building relationships with local farmers.
On the other hand, a franchise food truck offering a well-known brand's popular menu items might find it easier to attract a steady stream of customers, but the owner must adhere to strict franchise rules and pay ongoing fees.


Making the Decision

When deciding between a franchise and an independent food truck, consider your personal goals, available resources, and willingness to adhere to structured guidelines versus the desire for creative freedom.
Each path offers distinct advantages and challenges, and the best choice will depend on your business aspirations and operational style.


Choosing the right business model is a pivotal step in your food truck journey.
Whether you opt for the structured support of a franchise or the creative freedom of an independent truck, success will depend on your ability to deliver delicious food, excellent service, and a memorable dining experience on wheels.

Counting the Costs: What Drives Food Truck Expenses?


Wages: The Rising Cost of Labor on Wheels

In the food truck industry, wages are a significant expense due to the labour-intensive nature of the business. 

The trend toward hiring more casual staff has increased flexibility in working conditions and allowed for better handling of seasonal staffing needs. 

This shift, combined with the overall growth in the number of food trucks, has driven up employment and wage costs. 

Over the past five years, wage costs have risen, accounting for an estimated 26.7% of revenue in 2022-23.


Rent: The Battle for Prime Parking Spots

For food trucks, rent often translates to fees for prime parking spots in high-traffic areas. 

Just like their brick-and-mortar counterparts, food trucks need locations with high population density and significant foot traffic to thrive. 

The boom of cafes and coffee shops has intensified competition for these prime locations, driving up rent costs. 

Over the past five years, rent has accounted for approximately 8.8% of revenue in 2022-23.


Purchases: Quality Ingredients Drive Costs

The demand for premium-quality fast food has increased purchase costs for food trucks. 

As consumers seek healthier and higher-quality food options, food trucks have shifted towards using premium ingredients. 

This trend mirrors restaurant practices, with trucks now incorporating fresh produce and gourmet items into their menus. 

Consequently, purchase costs have climbed, accounting for an estimated 32.2% of revenue in 2022-23. 

Despite the rising costs of primary inputs like eggs, meat, fruit, and vegetables, food trucks often pass these costs onto consumers, mitigating the impact on their bottom line.


Depreciation and Advertising: Investing in Upgrades and Outreach

Depreciation costs have risen as food trucks invest in upgrades and new technology to keep up with industry trends and consumer expectations. 

Simultaneously, advertising costs have grown, particularly for those aiming to rebrand and appeal to health-conscious customers. 

Smaller food trucks typically rely on cost-effective advertising methods such as flyers and local newspaper ads, while larger operators might invest in more extensive campaigns, including social media and online promotions. 

These investments are essential for maintaining a competitive edge in a crowded market.


Profit: Navigating the Tight Margins

Profit margins in the food truck industry can vary widely, depending on the scale of operations and the types of products offered. 

Larger food trucks and those selling premium and healthier options tend to report higher profit margins. 

However, rising wage and purchase costs have constrained profitability growth over the past five years. In 2022-23, profit margins are estimated at 7.7% of revenue. 

The pandemic has exacerbated these challenges, with food trucks increasingly relying on online delivery platforms like Uber Eats and Menulog, which charge commissions of up to 35% per order, further squeezing margins. 

Despite these pressures, many food trucks are raising prices in line with food inflation, leading to a modest increase in industry profit margins.

Common Potential Problems Encountered by Buyers


Venturing into the food truck business is exciting, but it comes with its own set of challenges. 

Understanding these potential problems and preparing for them can help ensure your venture runs smoothly and successfully. 

Here are nine common issues you might face:


  • Regulatory Compliance
    Navigating health and safety regulations, obtaining permits, and ensuring compliance with local laws can be complex.
    Non-compliance can result in fines or business closure. Staying informed about the requirements in your area and maintaining high standards of cleanliness and food safety is crucial.
    Each state in Australia has its own set of regulations, which can change frequently.
    For instance, a survey found that nearly 30% of food trucks fail their initial health inspection due to minor oversights, leading to costly delays.


  • Location Challenges
    Securing profitable locations can be highly competitive and challenging. High-traffic areas often come with higher fees and more competition.
    It's crucial to consider a mix of fixed locations and events to maximise visibility and sales.
    Developing relationships with local event organisers, property managers, and businesses can help secure prime spots.
    According to industry experts, the best locations can boost sales by up to 50%, but finding and securing these spots requires strategic planning and negotiation skills.


  • Weather Dependence
    Food trucks are often at the mercy of the weather.
    Rain, extreme heat, or cold can significantly impact foot traffic and sales.
    Having a plan for indoor events or partnerships with local businesses to mitigate weather-related disruptions is vital.
    For example, setting up at indoor markets, collaborating with breweries, or participating in covered events can provide a steady stream of customers regardless of weather conditions.
    Weather can be unpredictable, and a single rainy day can cut daily revenue by half.


  • Maintenance and Repairs
    Regular maintenance of the truck and equipment is crucial to avoid breakdowns that can halt operations.
    Budget for ongoing maintenance and unexpected repairs to keep your business running smoothly.
    Establishing a relationship with a reliable mechanic and scheduling regular maintenance checks can prevent minor issues from becoming major problems.
    On average, food truck owners spend about A$3,000 annually on maintenance, highlighting the importance of a well-maintained vehicle.


  • Inventory Management
    Efficient inventory management is essential to avoid food waste and ensure you have enough supplies for peak times.
    Implement inventory tracking systems and establish reliable supplier relationships.
    Food waste not only eats into your profits but also affects your sustainability efforts. Industry data shows that food trucks can reduce waste by 20% with effective inventory management practices, translating into significant savings.


  • Staffing Issues
    Finding and retaining skilled staff can be a challenge, especially for specialised menus. Invest in training and create a positive work environment to attract and keep quality employees.
    High turnover rates can disrupt operations and service quality.
    A recent study found that the turnover rate in the food truck industry is around 35%, making it essential to focus on employee satisfaction and retention strategies.


  • Operational Costs
    While food trucks generally have lower overhead costs than traditional restaurants, operational expenses such as fuel, insurance, and permits can add up.
    It's important to carefully manage your budget and monitor expenses closely.
    For example, fuel costs can vary significantly depending on how often you move locations.
    On average, food truck owners spend about 10% of their revenue on fuel alone.


  • Marketing and Customer Engagement
    Building and maintaining a customer base requires consistent marketing efforts and engagement.
    Social media presence, local advertising, and participation in community events are essential but can be time-consuming and require a dedicated strategy.
    According to recent surveys, food trucks that actively engage on social media can see up to a 30% increase in customer visits, underscoring the importance of effective marketing.


  • Competition
    The food truck industry is highly competitive, with new trucks entering the market regularly.
    Standing out requires unique offerings, exceptional service, and effective branding.
    It's crucial to continually innovate and differentiate your truck from the competition.
    In major cities, there can be hundreds of food trucks vying for the same customers, making it essential to carve out a niche and build a loyal customer base.
    Fun fact: Some food trucks host themed nights or special events to attract crowds and differentiate themselves from competitors.


  • Economic Sensitivity
    While food trucks can be more resilient than brick-and-mortar restaurants during economic downturns, they are not immune to economic fluctuations.
    Changes in consumer spending habits, fuel prices, and food costs can impact profitability.
    It's important to have a financial cushion and adaptable business model to weather economic changes.
    During economic downturns, discretionary spending on dining out often decreases, which can directly affect food truck revenues.


  • Licensing and Permits
    Obtaining and maintaining the necessary licences and permits can be a lengthy and costly process.
    Each locality has different requirements, and staying compliant requires ongoing attention.
    Failure to comply with local regulations can result in fines or even closure.
    The process of securing permits can take several months and cost thousands of dollars, making it a significant hurdle for new food truck owners.


Venturing into the food truck business is undoubtedly an exciting prospect, but it requires careful consideration and preparation.
By understanding and addressing these common challenges, you can navigate the road to success more smoothly.
Whether it's maintaining compliance, managing costs, or standing out in a competitive market, being proactive and strategic can help ensure your food truck business thrives.

Key Questions to Ask When Buying a Food Truck Business


When considering the purchase of a food truck business, performing thorough due diligence is essential to protect your investment and ensure long-term success. 

Here are critical questions to ask, along with the reasons for asking them and the specific documents or items you might need to procure:


  1. What are the financial records from the last three years?
    Reason: Assessing the financial health and profitability of the business is crucial.
    Documents: Request profit and loss statements, balance sheets, and tax returns to get a clear picture of revenue, expenses, and overall financial stability.


  1. What is the condition of the truck and equipment?
    Reason: Understanding any immediate maintenance or replacement costs can help you avoid unexpected expenses.
    Documents: Obtain maintenance records, equipment inventory, and recent inspection reports to evaluate the truck's current state and future needs.


  1. What are the current permits and licences?
    Reason: Ensuring the business is legally compliant and understanding the renewal process is vital to avoid operational disruptions.
    Documents: Ask for copies of permits, licences, and health inspection reports to verify compliance and assess upcoming renewal deadlines.


  1. What is the reason for selling the business?
    Reason: Uncovering any underlying issues or opportunities can provide insight into potential challenges or advantages.
    Documents: Request the seller's statement or have a discussion to understand their motivations, and look for any patterns in the business’s performance that might align with their reason for selling.


  1. Who are the suppliers, and what are the terms?
    Reason: Understanding the supply chain and negotiating terms if necessary is essential for smooth operations.
    Documents: Obtain supplier contracts and terms of agreement to review existing relationships and assess the reliability and cost-effectiveness of current suppliers.


  1. What is the current customer base and market presence?
    Reason: Gauging brand loyalty and market penetration helps forecast future revenue.
    Documents: Ask for customer records, sales data, and marketing materials to analyse customer demographics, repeat business rates, and the effectiveness of current marketing strategies.


  1. What type of base regulations are industry operators expected to comply with?
    Reason: Compliance with food safety and health regulations is crucial for legal operation.
    Documents: Ensure adherence to Food Standards Australia New Zealand and obtain documentation regarding food safety practices.


  1. What is the structure and terms of the current lease agreements for parking locations?
    Reason: Understanding ongoing operational costs and stability is critical for long-term planning.
    Documents: Request lease agreements and terms to review costs, duration, and any restrictions related to prime parking spots or event locations.


  1. What marketing strategies have been effective?
    Reason: Identifying successful promotional tactics and areas for improvement can guide future marketing efforts.
    Documents: Review past marketing plans, campaign reports, and social media engagement metrics to understand what has worked and where there might be opportunities for growth.


  1. What cost controlling measures does your business use to maximise profit?
    Reason: Effective cost controls are crucial for profitability.
    Documents: Look for fixed-price supply contracts with suppliers and methods used to control stock on hand.


  1. What is the staffing structure and turnover rate?
    Reason: Evaluating employee stability and training needs is important for maintaining service quality.
    Documents: Obtain employee contracts, roles, and turnover statistics to assess staffing reliability and any potential training or recruitment needs.


  1. Are there any outstanding debts or financial obligations?
    Reason: Ensuring a clear financial slate upon purchase is vital to avoid unexpected liabilities.
    Documents: Ask for a list of all outstanding debts and financial obligations, including loans, supplier credits, and any pending legal matters, to understand the full financial picture.


  1. What are the historical sales trends and peak seasons?
    Reason: Understanding sales patterns and peak seasons can help you plan inventory and staffing more effectively.
    Documents: Request detailed sales reports from the past few years to identify trends and prepare for high and low seasons.


  1. What is the feedback from customers and any ratings or reviews?
    Reason: Gauging customer satisfaction can provide insight into the business’s reputation and areas for improvement.
    Documents: Collect customer feedback, ratings, and reviews from online platforms to understand public perception and identify strengths and weaknesses.


  1. To what extent is your business vulnerable to competition from restaurants?
    Reason: Identifying the competitive landscape is crucial for strategic planning.
    Documents: Analyse the impact of external competition from restaurants and the popularity of online food delivery platforms.


  1. Are there any existing or potential legal issues?
    Reason: Identifying any ongoing or potential legal problems is crucial to avoid future liabilities.
    Documents: Obtain information on any pending lawsuits, legal disputes, or compliance issues to assess the legal health of the business.


  1. What are the insurance policies and coverage details?
    Reason: Reviewing insurance policies ensures that the business is adequately protected against risks.
    Documents: Ask for copies of current insurance policies, including liability, property, and vehicle coverage, to understand the extent of protection and any gaps that might need addressing.


  1. What technological systems are in place?
    Reason: Understanding the existing technology infrastructure can help streamline operations and enhance efficiency.
    Documents: Request information on POS systems, inventory management software, and any other digital tools currently in use to evaluate their effectiveness and potential upgrades.


By asking these comprehensive questions and reviewing the relevant documents, you can protect your investment and gain a thorough understanding of the business you are considering purchasing. 

This detailed approach will help you identify potential risks and opportunities, setting the stage for a successful acquisition and operation of your new food truck business.

Embarking on the journey of owning a food truck business is not just about serving delicious food; it's about creating a mobile culinary experience that resonates with your community. 

As Julia Child once said, “People who love to eat are always the best people.” 

In the food truck industry, you're not just cooking meals; you're crafting moments and building connections. 

Picture the smiles on your customers' faces as they bite into your signature dish, the laughter shared over a quirky menu item, and the stories that unfold around your truck. 

With the right blend of creativity, strategic planning, and dedication, you can turn your food truck into a beloved local icon and a profitable venture. 

Remember, the road to success is paved with creativity and passion—two ingredients that every great food truck owner has in spades.


The food truck business offers a unique blend of flexibility, creativity, and community engagement. 

Whether you’re an aspiring chef or a seasoned entrepreneur, this industry provides ample opportunities to innovate and grow. 

Just as Anthony Bourdain said, “Your body is not a temple, it's an amusement park. 

Enjoy the ride.” 

Owning a food truck allows you to share your culinary adventures with the world, bringing joy and flavour to every corner you park in. 

So, why not take the wheel and drive towards your culinary dreams? 

The journey might be bumpy, but the destination—a thriving, loved, and deliciously profitable food truck—is worth every mile. 


Ready to hit the road and start your food truck journey? 

Dive into the vibrant world of food truck businesses and create your own culinary success story here!