Baby Nappy, Clothing and Accessories eCommerce Business – Camden, NSW

Business ID XB162486

RETAIL / WHOLESALE – SALE PRICE INCLUDES approx. $450,000 OF STOCK

This is an outstanding opportunity to acquire a well-known and successful eCommerce business and take it to the next level. With an impressive turnover of over $2 million in 2020, a buyer with time and social media skills could double or even triple current revenue – with no additional marketing spend. With fewer competitors in the market and the rising cost of living (cloth nappies save families approximately $4,000 per child), Monarch Store is well placed to thrive!

   -  Specialises in cloth nappies, bamboo baby and kids’ clothing and eco-friendly baby products

   -  Founded in 2017 as Alcmena, rebranded to Monarch Store in 2020 – same owner throughout

   -  Licensing deals since 2021 with Paddington Bear, Snoopy, Peter Rabbit & Sesame Street

   -  Licensed collections have been popular and boosted the customer base

   -  Collaborated with well-known Brisbane-based artist, Ellie Whittaker

   -  Exhibitor at the Pregnancy, Baby and Children’s (PBC) Expo since 2021 – average revenue per show has increased by 200–300%

   -  Grossed $93K+ across just 7 expos since the beginning of 2025

   -  Great location in the family-friendly and fast-growing Camden region – excellent potential to become the go-to ‘baby’ warehouse/destination

   -  Current premises are 334 sqm – a smaller space would still be viable and reduce overheads

   -  Sells direct to consumers and via third-party platforms including Baby Bunting, Amazon, Etsy, and MySale

   -  Wholesales to Australian businesses such as The Outlet Shop for Kids, The Cloth Stash, and The Little Collective Co

   -  International wholesale to stockists in Singapore

   -  Most sales generated via the Facebook community (VIP Group), Instagram organic content, and paid ads (Facebook, Instagram, Google)

   -  Instagram: 6.5K followers | Facebook Page: 5.1K followers | Facebook VIP Group: 3.6K members

   -  Over $479,000 in assets, including approx. $450,000 in stock

   -  Full training and handover offered – 6 to 12 months as required

The current owner stepped back from full-time involvement in 2022 to pursue other ventures. Since then, the business has operated with a ‘bare-bones’ structure and minimal staff to fulfil orders, while significantly reducing the release of new product lines. A buyer who is passionate about sustainability and babies – and savvy with social media – could rapidly regrow the business. Demand for high-quality cloth nappies remains strong!

PRICE: $315,000

Property Code: 4435