Business Advice

Practicing Customer Empathy Is A Powerful Yet Simple Strategy That Can Single-Handedly Transform Your Business

Why are some people more successful than others? Frequently it’s due to them having a better philosophical strategy. They approach everyone they deal with in a totally different and more effecti...

By Bob Lyon 11/02/2013
Working With Your Life Partner An Asset or a Liability?

Every relationship is an asset—in the beginning. Deciding to join forces with another human being is filled with promise and high expectations of what’s possible. You are filled with optim...

By William de Ora 03/05/2012
Falling In Love With Your Customers Instead Of Your Product Or Service

In today`s business climate you have to change your philosophical approach and Fall in Love With Your Customers Instead of Your Product or Service which is a whole new way of looking at the relat...

By Bob Lyon 28/03/2012
Success & Survival In Business

Small business is often the first choice for those who have lost their jobs. Most will not have been in business before. The transition is not easy and being a first time business owner is a vastly mo...

By Nuha Awad, B. Bus 05/04/2010
Before You Begin Your Next Marketing Program… Take Another Look At Your Customers And Their Needs

In this article we'll look at the value of your existing customers. Not the lukewarm, wishy-washy appreciation of customers that most business has. I mean the intense insight that it is NOT new custom...

By Bob Lyon 19/02/2010
3 “Insider” Secrets To Making Your Prospects Get Off Their Butts … Whip Out Their Wallets and Give You Their Money … NOW!

Now is the time to motivate your prospects to take action. We do this by using scarcity. What compels people to purchase is a clear logical reason. People need a logical reason to get off their butts...

By Bob Lyon 05/10/2009