Business Advice

Are we the last generation to need an office?

The Internet is the most powerful force behind making traditional work practices and ‘the office’ less relevant. High speed connectivity and powerful software have the potential to render bus rides, train crushes and coffee queues in order to arrive at the office a thing of the past. Much of this is happening now. Today’s workforce could be the generation...

Publicity - A Hidden Goldmine For Your Business And The “Secret” Pathway To Success

Product publicity is the "secret pathway" to business success everyone wants. In simple terms, product publicity is a kind of advertising that costs you nothing, yet brings in the orders for you. Regardless of what kind of business you are operating, you should want, and strive for, as much publicity for your business and your products or services, as possible. After all...

Customers Don’t Care How Much You Know… Until They Know How Much You Care

Selling can be defined as everything that happens from the first contact with the prospective customer to the satisfactory delivery of the product or service. If your advertising is effective, it will attract prospective customers to your business. If you’re engaged in direct selling, where you telephone and make appointments and then go and see the customer persona...

Communication Drives All Your Other Marketing Strategies…

The single most important strategy you can use to maximize the value of all the other strategies is to communicate regularly with anyone that contributes or will contribute in any way to your business success. You need to do this in order to maintain strong, positive relationships that can benefit all involved. It’s a simple strategy. It’s powerful, it’s ...

Buy a Business & Invest In Your Future

Buying a business offers you the potential to create, and control your future. You can make your own decisions, there’s no one to tell you what to do, and you get to reap the benefits. This is the joy of being your own boss. I’m sure you’re aware however that unless you take charge, your business will. Too many people end up being in a self- made prison ...

The Seven Deadly Sins Of Business Valuation

1. PRIDE You think your business is worth a lot of money because you have had it for 15 years. Unfortunately it doesn't matter how long you've run your business. Its the value proposition that you're offering to the buyer that matters. You could have a business that you ran for 20 years and it could be worth nothing or you could have just started up a business and it coul...

Practicing Customer Empathy Is A Powerful Yet Simple Strategy That Can Single-Handedly Transform Your Business

Why are some people more successful than others? Frequently it’s due to them having a better philosophical strategy. They approach everyone they deal with in a totally different and more effective way than anyone else does. And while their competitors are usually unable to figure out this strategy, it is one that anyone in business can successfully employ by simply c...

Working With Your Life Partner An Asset or a Liability?

Every relationship is an asset—in the beginning. Deciding to join forces with another human being is filled with promise and high expectations of what’s possible. You are filled with optimism and have a sense that you can take on the world. And, this isn’t limited only to your life partner. This same feeling comes when you employ your first team member, ...

Is Buying A Franchise Like Buying A House?

The words “buy” and “sell” are often used in relation to the acquisition and transfer of franchise businesses, but what do franchisees actually buy? The overwhelming majority of people who are attracted to franchising are first timers in business who are drawn by the branding, support and infrastructure provided by a franchise chain that takes the ...

Falling In Love With Your Customers Instead Of Your Product Or Service

In today`s business climate you have to change your philosophical approach and Fall in Love With Your Customers Instead of Your Product or Service which is a whole new way of looking at the relationship you have with your marketplace. It’s seeing yourselves, and your company, and everyone in your organization as the ultimate fiduciary, as an advisor, as a trust...

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